How Can I Delete My Twitter Account?

How Can I Delete My Twitter AccountIf you’ve decided the Twitter account that you created years ago just isn’t worth having anymore or perhaps you’re just not interested in the account anymore, you may be asking “How can I delete my Twitter account?”

Well, it’s pretty simple and I’m here to give you the answer! (Doesn’t it make you happy to just get the answer to your questions?)

How Can I Delete My Twitter Account?

Firstly, you need to know that YOU CANNOT DELETE YOUR TWITTER ACCOUNT FROM A MOBILE DEVICE. I’m sure it has something to do with Twitter trying to make it a little harder to delete your account, assuming you’ll just be lazy, and not want to find a computer to delete.

Secondly, be sure you want to delete your twitter account. Google is indexing tweets now, so if it is/was a business account, you might consider keeping it. If you’re really sure, follow the steps below:

  1. Go to Twitter.com on your computer (not your phone or mobile device).
  2. Go to Account Settings, which you can find by clicking on your avatar in the top right hand corner of the page. You’ll either see a scroll down menu, or you’ll be taken to your settings page. If the former, click “settings”.
  3. Not scroll down to the bottom of the page and click “Deactivate my account.”
  4. Be sure to read the popup then click “Okay, fine, deactivate account.”
  5. Enter your password when asked and click the last button to finally deactivate your account.

More Information You Need to Understand Before Deleting Your Twitter Account

So you’ll notice that this whole article talked about answering “How can I DELETE my Twitter account?” and I started giving you steps to “DEACTIVATE” a Twitter account; What’s the deal, right?

Well, Twitter wants to make sure that you’re really sure about this whole deleting your account thing. So they give you 30 days to change your mind (and to give them a chance to delete data from their systems). If you log back into that account during anytime of that 30 days, you’ll deactivate the deactivation!

Also, you do NOT need to deactivate or delete your account to change your username/Twitter handle! You can change it at any time in your account settings, too. Simple!

You can also find this and more information directly from the little blue bird at https://support.twitter.com/articles/15358#

Using Twitter for Business

twitterIf you’re in business, of any kind, you know that you need social media. But do you know how to use social media for business? There are a TON of how-to articles out there, but I’m going to try to not only give you the how-to, but also the why behind it. WHY should you be using Twitter for business?

Why You Need to be Using Twitter for Business

Using Twitter for Business is absolutely critical for any business that has customers! Especially if you have a B2C (business to consumer) industry. Twitter is perfect and has become a major platform for customer service. People want to be able to reach out to your business without talking to someone on the phone or face-to-face. They don’t want to wait for the manager of the business anymore, they want to tell the world about their experience, or reach out directly to your company through their mobile device. This is exactly why you should be using Twitter for business.

More Reasons You Should Be Using Twitter for Business

Also? You need to be using Twitter for business because you need to be “social listening”. You need to be actively searching for what people are saying about your business so that you can participate in the conversation that is already happening, whether or not you pay attention. By engaging with those people, you can possibly change someone’s mind or make someone’s day much better, just by answering them. This is how you build a community of people that love your brand — you pay attention, even if no one thinks you are. You take action when no one expects you to. People will love you for it.

Another reason to be using Twitter for business is to build your audience. You can connect with real people that use your service or product and find out how to make it better. Find out what they love so you can make something new that they will adore the next big thing. Talk with them and treat them like real people and they will follow you everywhere, and possibly become your next advocate.

How to Use Twitter for Business

So you’re sold on all the reasons for using Twitter for business, but you really just don’t know how. Let me break this down for you. I’ll try to go step by step for you so anyone can figure this out.

  1. Create an account:You can do this by going here and entering in all of the required information. (There’s SO much.. It asks for your name, phone or email, and password.)
  2. Before you do ANYTHING else, get your avatar and cover photos setup. You need to make sure your brand stands out from others who just created their account, but aren’t actually using Twitter for business of any kind. Dimensions at the time of this writing are: Avatar – 400×400 pixels and Cover Photo – 1500×500 pixels. (You can find more information on changing them here.) Be sure you are using professional graphics.
  3. Once you have your profile ready to go, you need a following. Now, you are using Twitter for business, so before you start following Kanye, let’s pay attention to who your audience is. Have you ever asked yourself that? If you’re an established business, you probably have a persona; begin searching for your customers! Follow people that are actually talking; my general rule is that they must have been speaking or interacting on Twitter within the last few days, and aren’t disappearing for months at a time. Follow those people and you have a better chance at getting engagement from them. Chances to talk with your customers should never be taken for granted!
  4. After you’ve followed a few possible customers, be sure to follow some industry news outlets or otherwise industry related accounts to share information from. You’ll use these to help fill your feed.
  5. Now you’ll begin tweeting! Find some of your favorite articles online and share them with a note about why it was a good article or why people should care. Always add something personal, whenever you can, to show you’re human. NOTE: DO NOT POST AN ADVERTISEMENT. For the love of all that is holy in social media, DO NOT use your first tweet to advertise a sale. No one cares. No one wants to hear it. Wait until you have shared a few other things first, then post once about it. Think 90/10; 90% other content, 10% yours. (9 tweets of something else, 1 tweet about you).
  6. Finally, you’re ready to go begin using Twitter for business! Watch other accounts from someone you trust or admire online and you’ll begin to get the hang of it. Of course, if you need help, ask us! We’d be happy to assist you.

Using social media for your business does not have to complicated, but it does take time and it does take effort. You need to be present and you need to be actively engaging with your audience. If all you’re trying to accomplish is “going viral”, than you don’t get social media, (and I don’t recommend starting until you do!) and you need to really think about the “why” behind your social media accounts. “Why would anyone care?” “Why are my customers following me?” What are your goals? You need measurable, concrete goals such as “earn more website traffic” or “build a community around my service”. This will help you figure out if you are going to succeed. If you don’t have a goal, how do you know if you’re succeeding?

As always, you can find me on Twitter @R3SocialMedia and I would look forward to talking to you more about Twitter or any other social media platform!

Starting a Tweet Archive: More Twitter Marketing in Less Time!

starting-tweet-archive-more-marketing-less-timeSo you probably read all about what a Tweet Archive is in our previous article, so this article is all about how to start one. The easiest way.

What the Heck is a Tweet Archive?

Now, you can call it a Tweet Archive, a Twitter Library or a Tweet Library, but it’s all the same thing; a document full of pre-made tweets that you can use to earn more engagement on your Twitter feed while also adding more value for your followers — all in less time! It must be magic, right? Haha, no it’s not. It’s the power of Hootsuite.

Tweet Archives; Excel is Your Friend

HootSuite Pro allows you to “bulk” schedule some of your tweets, so creating a tweet archive to use this feature is pretty paramount. Doing this now and maintaining the timeliness of the content you use once in a while, will save you a lot of time. To further save yourself the time, you create a tweet archive full of evergreen, or timeless, tweets. This prevents you from having to really worry about how long you use these tweets. However, I recommend if you do plan to use these over and over, you create at least 50 or more. If you use a tweet archive with 50 pre-made tweets, and schedule for them to post to Twitter about every hour for even 10 hours a day, you’ll have 5 days worth of tweets! If you schedule more often, you’ll still have quite a few days’ worth.

HootSuite uses an excel template sheet that they provide so Microsoft excel will be your friend. I promise, though, you don’t need to know anything special. You can find the template for your new tweet archive here.

How to Format Your Tweet Archive

HootSuite has a few rules for their bulk scheduling feature, so following them while you create your Tweet Archive will definitely save you some time (and frustration) later on, when you’re ready to upload all of those awesome tweets into your account. Here’s what HootSuite has to say:

    • Column 1: Date and time. The accepted DATE format is: mm/dd/yyyy hh:mm or dd/mm/yyyy hh:mm Be sure to identify which format you are using above.
    • Column 2: Your message. For Twitter there is a limit of 140 characters, including the URL (which reserves at most 23 characters)
    • Column 3: URL (optional): The full URL
    • Times must be set in the future (at least 10 minutes from upload time)
    • Posting times should end in either a 5 or a 0, i.e. 10:45 or 10:50.
    • Define only one message per time slot.
    • Duplicate messages are not allowed.
    • There is a maximum of 350 scheduled messages across all social networks.

As you can see, they mention to make sure your tweets are of correct length. If you plan to add a link, be sure to limit your tweet message to about 117 characters so the link will fit into your tweet!

Is It Really That Easy? / You Are Not a Robot

Yes! Well.. creating and using the tweet archive is relatively that easy. You have to be sure that you are updating your content and your tweets or else they become stale and people will start thinking you just don’t care. The other MOST IMPORTANT THING YOU MUST ABSOLUTELY DO IS.. Reply! Engage!

You must be sure that even though you are using automation here, you are not forgetting the people reading your tweets. This “tool” is another great addition to your arsenal of social media marketing, but you still need to be “real” on Twitter. If you’re only adding to the noise and you aren’t responding to the people that follow you, than you’re not really doing anything to help yourself at all.

So, there you go in a pinch (and three articles)! How to create a tweet archive, save yourself a little time, and market yourself or your brand on Twitter!

If you want to follow R3 Social Media, join us @R3SocialMedia! We can talk about your tweet archive, or you can see me discuss how to create your tweet archive at this year’s Social Media Tulsa Conference!

Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Your Customers Don’t Care About Your Clout.. err.. Klout

twitterIf you’re on Twitter, or you’ve been managing social media accounts for any length of time, you might have heard of Klout. Klout is a social media measuring tool that, when it first came out, was used by many as a legitimate way to measure how influential someone was on Twitter. As time went on, Klout was used a little less and a little less. Now it is still used by many, but I just don’t put much stock into it anymore, especially after what I’ve been seeing on Twitter more and more from people whom are supposedly influential, according to this Klout tool.

Social Media Basics; Being REAL

One of the most important social media basics advice I can give anyone choosing to use Twitter as a part of their social media marketing campaigns is to be real! Be yourself. If all you do is automate all of your tweets and you never actively engage on the platform with anyone, all you are is a robot and your twitter feed is ultimately useless to your followers. If you are a news aggregate, okay, but if you aren’t why are you trying to be one?

It’s great to use your Twitter feed to post about the latest news in your industry or to post about interesting facts and articles relating to your line of work, but be sure you are trying to talk to your customers or even your vendors. Getting some conversations going will work a lot faster in earning you an online reputation than simply automating an RSS feed to your Twitter. It doesn’t work.

Social Media and Clout.. err.. Kloutklout

Clout is defined by Merriam-Webster as “the power to influence or control situations”, in our case, social media. Like I said, when Klout first came out, it measured, essentially, how successful someone was on Twitter. It assigned a number, 1-100, to each account based on its own algorithm. As time has passed, Klout began measuring more than just Twitter, but as far as I’ve ever seen, most people only really pay attention to their Klout “score” on Twitter (I could be wrong).

However, as with most measurements, this “score” can be gamed.

Don’t Rely on Your Klout

Although I used to actually rely on a “good” Klout score to figure out who was a safe Twitter follow, I simply can’t do that anymore, and I’ll let you know why; people are gaming that system. (No surprise).

Here’s what I’ve been noticing for a long time now; people are simply retweeting ANYTHING where their Twitter handle is mentioned. If you say “Hi @SoandSo! How was lunch at that new place?”, @SoandSo would retweet it, or share it with their followers. By doing this, they are actually able to raise their Klout score because it is effectively using your handle again, like they are talking to you/someone and sharing something you shared first. It might seem obvious, but this is NOT engagement.

So, What Now?

If you really want to earn influence on Twitter, or any platform, here’s the first thing you need to know as a part of social media basics: you need to TALK to people and talk about your interests. If you were relying on Klout score to determine who to follow online, let me suggest you simply take a real look at the account you are looking to follow or unfollow. It takes some time, but by and large, it is the most sure-fire way to figure out if someone is really a robot, or a real person, worth talking to!

Need some help? Let me know! R3 Social Media would love to help you.

Social Media Tips on Video: Twitter Tip 4


[Transcript]

“Hi! It’s Roxanne from R3 Social Media again with another quick Twitter Tip. When you’re editing your profile, be sure your header image is in the correct dimensions. Those dimensions are 1252 pixels by 626 pixels. The header image is the image located behind the avatar on your profile. And don’t be afraid to be interesting and creative.”

NOTE! Twitter recently rolled out new profiles, which changes the “header” image dimensions. For the NEW profiles, you want the Twitter header image to be 1500 pixels by 500 pixels.

If you’re looking for social media tips like this, you can find more on my YouTube channel and I encourage you to subscribe to get the newest tips as they come out! My goal is to help you save time by teaching you simple and easy social media tips as well as offering affordable social media services to your small businesses and/or organizations!

For even more social media tips like these, find me on your favorite social media network! Also, if you would like to be added to my blog notification circle on Google Plus just be sure to let me know to add you!

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your BusinessWelcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media tips article is here: 50 Tweetable Social Media Tips for You and Your Business.

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 😉

Social Media Tips for Twitter

1. This first tip originated with my friend @Carol_Stephen: Create a “tweet library”. A document of pre-made and researched tweets. (And keep it up to date) <-Click to tweet this.
2. Look for active accounts to follow. Check out your own followers’ followers for engaging, active users to connect with.<-Click to tweet this.
3. Be sure to create a header image for your profile with the correct dimensions: 1252 x 626px is best. <-Click to tweet this.
4. Be sure to add your website to your twitter profile. Make it as easy as possible for people to find out more about you!<-Click to tweet this.
5. Instead of a logo, use a photo with your logo on it. People like to connect with faces, not logos.<-Click to tweet this.
6. Spend at least 5 minutes each day looking at your stream. Retweet items that are relevant to your audience.<-Click to tweet this.
7. Be sure your audience is on Twitter. In 2013, the fastest growing demographic was 55–64 year age group.<-Click to tweet this.
8. Tweets now are 5X as likely to get engagement when they include an image. [Link]<-Click to tweet this.
9. Make sure you include tweets as pic.twitter uploads, or they won’t show up in previews on the timeline.<-Click to tweet this.
10. Avoid shortening your words. It’s truly off-putting to many followers. Ths dsnt lk gd 2 U, does it?<-Click to tweet this.

Social Media Tips for LinkedIn

11. Update your own status 3 times a day with useful information.<-Click to tweet this.
12. Create an eye-catching title to create more interest and help SEO via @pamannmarketing <-Click to tweet this.
13. Search for and research groups to join. You don’t want to join a bunch of dead or self promotional groups. <-Click to tweet this.
14. Join groups that your target audience will be interested in, not what YOU’RE necessarily interested in. <-Click to tweet this.
15.Join groups and participate. Engage with others’ posts that you find value in. <-Click to tweet this.
16. Ask and answer questions to prove that you are knowledgeable and interacting. <-Click to tweet this.
17. Network in real life, and move those into a LinkedIn connection. <-Click to tweet this.
18. Include a genuine message with your connection requests. Erase the pre made statement. Be authentic. <-Click to tweet this.
19. Login EVERY DAY. <-Click to tweet this.
20. Above ALL else; be professional. Do not have a shirtless picture as an avatar or post about poop. H/T @DIYAdventurer <-Click to tweet this.

Social Media Tips for Pinterest

21. Pin Vine videos of short step by steps and link to your blog post with full instructions.<-Click to tweet this.
22. Create your own place pin map of a tour of your area ending at your place of business.<-Click to tweet this.
23. ALWAYS include a description on your pins.<-Click to tweet this.
24. ALWAYS make sure your pins and repins click through.<-Click to tweet this.
25. When you create a new board, be sure it has at least 5 pins in it so it looks full on your page.<-Click to tweet this.
26. Leave comments on pins that you enjoy or find relevant to your industry.<-Click to tweet this.
27. Verify your website.<-Click to tweet this.
28. Don’t upload a new pin. It can be misleading if you link to a page where that image doesnt exist.<-Click to tweet this.
29. Don’t pin 2,000 times at once. A friend called this “Machine gunning the feed”. People don’t generally like it.<-Click to tweet this.
30. If you can create and pin new content from your blog often, DO IT. Its better than a repin.<-Click to tweet this.

Social Media Tips for Google Plus

31. Search for people to add to your circles based on their interaction. If they don’t talk to anyone, why bother?<-Click to tweet this.
32. Do NOT share posts with your circles, unless you know they appreciate the notification AND email. (Read: they’ve asked to be notified. ) <-Click to tweet this.
33. Create a “blog notification” circle just for people that want the alert of a new post. <-Click to tweet this.
34. Use a strong call to action on your posts to encourage people to click through your links.<-Click to tweet this.
35. Use plus mentions when appropriate and applicable.<-Click to tweet this.
36. Via Wade Harmon, Google plussers love to “pin to read later”. Add a link to your pin!<-Click to tweet this.
37. Also via Wade Harmon, use a 600x900px image for your post!<-Click to tweet this.
38. Don’t be afraid to post whenever you want, just pay attention to when you get the most interaction to save for important posts. <-Click to tweet this.
39. There is lots of data through Google Analytics to view your metrics and measure success. Use it!<-Click to tweet this.
40. Like with all platforms, interact with people responding to you!<-Click to tweet this.

Social Media Tips for Instagram

41. Share “behind the scenes” photos. People love to feel “included”.<-Click to tweet this.
42. Take “silly staff” photos. Have some fun! <-Click to tweet this.
43. Add photos of little-known ways your product can help people.<-Click to tweet this.
44. Show pictures of your company volunteering or being philanthropic/giving or helping people.<-Click to tweet this.
45. Support your city. Take great pictures of the area surrounding you.<-Click to tweet this.
46. Use instagram videos for short how-tos or recipes.<-Click to tweet this.
47. Use videos for quick tips.<-Click to tweet this.
48. Use videos for recruiting.<-Click to tweet this.
49. Use videos for highlighting employees’ accomplishments.<-Click to tweet this.
50. Use videos to show DIY projects featuring your product.<-Click to tweet this.

Pin this image as quick reference!
Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Twitter Tips and Tricks That Don’t Work Anymore

Twitter Tips and TricksOkay. I admit it. I’m guilty. I’ve posted and shared a Twitter tip that doesn’t actually work anymore, and I’ll remove it from my repertoire. In fact, finding out that this Twitter tip doesn’t work is what lead me to create this post. I wanted to know what other Twitter tips and tricks I had been telling you about, if any, that weren’t actually true anymore.

In many of my tweets, I like to share some really helpful or not-so-well-known social media tips, and I even created a blog post sharing 50 Tweetable Tips for You and Your Business with many of them listed, including the offending tip I mentioned above. So when I find out my tips are no longer useful, I would like to help set the record straight, so you don’t attempt to use the Twitter tips and tricks, find out that they don’t work, and get discouraged!

So, what is this tip that doesn’t work? Which twitter trick should you stop wasting your time on? Well before I get to that, let me share some Twitter tips and tricks that DO work! It wouldn’t be much of a blog post if all I told you was what isn’t working anymore. I’m much nicer than that! 😉

Twitter Tips and Tricks That DO Work

  1. One of the best Twitter tips and tricks:TwitterTip: Make your tweets only 100-120 characters long to make retweets much easier. This is still a very valid tip. If you create a shorter tweet, your followers have room to add a comment or “RT @YourAccount” to the tweet without changing the message too much, if at all.
  2. TwitterTip: Tweets with images get 2 times as much engagement as those tweet without images. This is still true. You’ve heard it, visual, visual, visual! People are visual and social media is definitely following that trend, so if you have a particular tweet you want more engagement, than try to make a visually pleasing image to attach to it.
  3. TwitterTrick: Check out your followers’ followers. When someone new follows you, check out their followers to find some accounts that could lead to some great engagement for your own Twitter account.
  4. TwitterTrick: When someone new follows you, retweet one of their messages to begin a relationship and engage the account. If they respond, and hopefully they do, if you’re looking at engaging accounts, you can begin conversations.

So, now that I’ve given you some pretty good Twitter Tips and Tricks that DO work, how about those Twitter Tips and Tricks that DON’T work? Okay, you’ve twisted my arm. 😉

Twitter Tips and Tricks That Don’t Work Anymore

  1. I give you the most famous of all Twitter tips and tricks: Add a period or really anything before someone’s Twitter handle so the tweet is public. If you don’t, the only people that can see it will be you and the person you are talking to, plus both your followers. However, this is no longer true and admittedly, I can’t tell you when it stopped being that way. UPDATE: It has been brought to my attention I was misunderstanding this tip the ENTIRE time I’ve heard it! Ha! It still works the same as always and I’ll break it down for everyone so we’re all clear!
    1. If you simply begin a tweet with @ThisAccount, the tweet will ONLY be seen by your followers and their followers in the Twitter feed. If you add the “.” or other symbol before the Twitter handle such as “.@ThisAccount”, than the tweet will be seen regardless of who follows you both. For example, I check a Twitter list with friends talking to other accounts, but if I also follow all of those accounts, I will see the tweets. But if they are talking to accounts I do not also follow, I will NOT see those tweets in my feed. Unless they add the “.” in front of the tweet, I will not see those tweets because I do not follow the other account. (Thanks David Duffy for explaining this in such a polite and clear way!)
  2. Here’s an interesting one to add to the Twitter Tips and Tricks that don’t work: If you want to hide your tweets from your followers, because, perhaps, you are participating in a Twitter chat, or are live tweeting, just begin your tweet with @HideTweet. I have NO idea where I first saw this, but it is definitely not true. I’m not even sure this ever worked, but supposedly, the account for @HideTweet was specifically made for this purpose. In fact, if you did use this advice, your tweets would look rather unattractive to retweet. No good.
  3. Use ClickToTweet in order to create a link with a custom tweet to embed in a blog post for free. Unfortunately, this was one of my favorite Twitter tips and tricks, but ClickToTweet is no longer a free service and you can only create five of these such links before you are required to pay a monthly fee to continue. UGH!

So maybe you learned something new here, and you enjoyed the Twitter tips and tricks that DO work, or maybe you’re like me and surprised by the Twitter tips and tricks that don’t work anymore. If you couldn’t tell, I was really surprised by that first one! Everything I have ever known about Twitter, this was definitely one of the most trustworthy Twitter tips I knew of! The third sort of sucked, but there are always workarounds, right? I hope you enjoyed learning about the Twitter tips and tricks that do still work, since those are always helpful to know. Do you know any Twitter tips and tricks that don’t work anymore? What are your favorite Twitter tips and tricks?

How To Do Social Media for Incredibly Boring Industries

how-to-do-social-media-for-incredibly-boring-industries. Photo credit Marcus NelsonOne of my very first clients was Industrial Electronic Repair. How much more boring can you get? I couldn’t get any pretty pictures for Pinterest, and no one wanted to know about our craft on Facebook. In fact, social media marketing was so fairly new at the time, that industrial-anything was difficult to build a community for. So, with such an obscure niche, how do you do social media for incredibly boring industries that simply aren’t made for social media? You engage.

Maybe you’ve recently been told by your boss to start getting the company on social media, or you’re the boss and you know you’ve got to start participating. Don’t worry, there are still ways to engage on social media in boring industries.

You need to know that your industry may not get a lot of traffic from certain platforms, mainly because your target audience is not there, but don’t avoid it. It’s a good plan to stay active on all platforms where you have an account, even if it’s just a little. With that said, you also don’t need to be on every single platform when you’re just starting out. My first recommendation would be to start with Twitter. Twitter is friendly and easy to engage on. You don’t have to stick with rigid rules on who to follow, as long as they are active and engaging, just like you will be. Of course, you may stay away from accounts that post questionable items, such as a lot of cursing or graphic images; use your best judgement. Your biggest concern will simply be to talk to others and get to know other accounts. Share information they share, join in conversations and show people that you are human. Don’t promote yourself too often, because it will only turn people off. The general rule is 80 percent content to 20 percent self-promotion. Or you could also use this rule; for every ten posts (meaning retweets and articles you find), share one tweet aimed at promoting your product or service.

Other Social Media for Boring Industries

Google Plus and LinkedIn are also fantastic platforms for the “boring” industries. You can find Groups on LinkedIn for your industry and begin finding great content to share, as well as new accounts to follow. Engage if you can, and LinkedIn can give you some great leads. Google Plus is attached directly to the search engine giant, so participating there and building a community there will help you with your SEO efforts. The more people that circle you and engage with you, the more it will really help your reputation.

What about Boring Industries on Pinterest?

You can still have an account for a boring industry on Pinterest. One way to do this is not to focus on “pretty photos”, but rather, pictures you can create with tips or helpful information about your products or services. You can create what one friend calls a “Pine”; and create a vine video of something your company does, or a how-to, then use that video on Pinterest.

So you have a boring industry on social media. So what? 😉

 

What is your industry and where do you get the most engagement? Tell me in the comments!