Starting a Tweet Archive: More Twitter Marketing in Less Time!

starting-tweet-archive-more-marketing-less-timeSo you probably read all about what a Tweet Archive is in our previous article, so this article is all about how to start one. The easiest way.

What the Heck is a Tweet Archive?

Now, you can call it a Tweet Archive, a Twitter Library or a Tweet Library, but it’s all the same thing; a document full of pre-made tweets that you can use to earn more engagement on your Twitter feed while also adding more value for your followers — all in less time! It must be magic, right? Haha, no it’s not. It’s the power of Hootsuite.

Tweet Archives; Excel is Your Friend

HootSuite Pro allows you to “bulk” schedule some of your tweets, so creating a tweet archive to use this feature is pretty paramount. Doing this now and maintaining the timeliness of the content you use once in a while, will save you a lot of time. To further save yourself the time, you create a tweet archive full of evergreen, or timeless, tweets. This prevents you from having to really worry about how long you use these tweets. However, I recommend if you do plan to use these over and over, you create at least 50 or more. If you use a tweet archive with 50 pre-made tweets, and schedule for them to post to Twitter about every hour for even 10 hours a day, you’ll have 5 days worth of tweets! If you schedule more often, you’ll still have quite a few days’ worth.

HootSuite uses an excel template sheet that they provide so Microsoft excel will be your friend. I promise, though, you don’t need to know anything special. You can find the template for your new tweet archive here.

How to Format Your Tweet Archive

HootSuite has a few rules for their bulk scheduling feature, so following them while you create your Tweet Archive will definitely save you some time (and frustration) later on, when you’re ready to upload all of those awesome tweets into your account. Here’s what HootSuite has to say:

    • Column 1: Date and time. The accepted DATE format is: mm/dd/yyyy hh:mm or dd/mm/yyyy hh:mm Be sure to identify which format you are using above.
    • Column 2: Your message. For Twitter there is a limit of 140 characters, including the URL (which reserves at most 23 characters)
    • Column 3: URL (optional): The full URL
    • Times must be set in the future (at least 10 minutes from upload time)
    • Posting times should end in either a 5 or a 0, i.e. 10:45 or 10:50.
    • Define only one message per time slot.
    • Duplicate messages are not allowed.
    • There is a maximum of 350 scheduled messages across all social networks.

As you can see, they mention to make sure your tweets are of correct length. If you plan to add a link, be sure to limit your tweet message to about 117 characters so the link will fit into your tweet!

Is It Really That Easy? / You Are Not a Robot

Yes! Well.. creating and using the tweet archive is relatively that easy. You have to be sure that you are updating your content and your tweets or else they become stale and people will start thinking you just don’t care. The other MOST IMPORTANT THING YOU MUST ABSOLUTELY DO IS.. Reply! Engage!

You must be sure that even though you are using automation here, you are not forgetting the people reading your tweets. This “tool” is another great addition to your arsenal of social media marketing, but you still need to be “real” on Twitter. If you’re only adding to the noise and you aren’t responding to the people that follow you, than you’re not really doing anything to help yourself at all.

So, there you go in a pinch (and three articles)! How to create a tweet archive, save yourself a little time, and market yourself or your brand on Twitter!

If you want to follow R3 Social Media, join us @R3SocialMedia! We can talk about your tweet archive, or you can see me discuss how to create your tweet archive at this year’s Social Media Tulsa Conference!

Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Twitter Chat Solutions: Twubs

twitterI was recently invited to see a “product demonstration” from Twubs.com for a Twitter chat solution that they had been working on and I must say, I enjoyed what I saw.

I wrote about Twubs before, and gave you instructions on how to use their services to register your hashtags for chats, and how it benefits your branding. I like them and with the “death” of Tweetchat it seems we are all searching for an option to replace it.

Twubs already had an answer to the Tweet chat with their services. They also offered the ability to embed your chat on your site, as well as brand the page where your hashtag and tweetchat were occuring on their site.

In their demo, we learned they are also going to begin offering the ability to create “hosts”. These hosts (or admin/moderators) tweets will be highlighted above the rest of the tweetchat members. In this same section of the page (in Twubs), any replies made to the host (or hosts) will also be shown!

I absolutely LOVE the idea of threaded replies like this. It will make tweets from the moderators and replies to those tweets MUCH more visible. No more scrolling through the entire feed to find something the moderator said or asked! See the picture below:

new twubs services

spammers and abusersAnother option Twubs offers, which I did not highlight before, is the ability to block spammers or abusers of the tweetchat stream. Although, this will only block these users from being shown in the stream in Twubs. If you are using Twitter or another service, these spammers and abusers can still be seen using the hashtag. The only way to prevent this is for every person using the hashtag to block the account on twitter.com. However, if you can get your tweetchat members to all use Twubs, the moderator can simply block a user (or word) and no one joining the stream for that hashtag will have to see the offending tweets anymore!

twubs chat timelineTwubs also has a directory for all of the registered hashtags on their service. What’s new  is that we can add the dates and times for our tweetchats now, which will be added to their directory! Being a social media manager, I have heard over and over how great it would be to have an online update directory of tweetchats that happen (there have been a few attempts), and it seems like this is definitely a great start! I would love to see people registering their chats with Twubs so we can begin having a complete directory of chats!

 

Among other things mentioned, metrics and transcripts were also brought up as items the team was working to roll out in the next 90 days. I really like all of the changes I heard about, and am looking forward to testing out the new services, which roll out TODAY.

Twubs branded hashtag pageI like Tweetchat, but was always more excited about the opportunity to brand my hashtag with a page and register it as an “owner”. The Twubs team also mentioned this affecting SEO for us by allowing us to brand our pages where our hashtags are registered. They said typically within a few days (of course depending on the search engine) after registering a hashtag, the twubs hashtag page will show up in the first results in the search for that hashtag! (So go get your hashtags registered!)

There is also no need to register or login to use the service, making it super easy for ANYONE to simply to go to twubs.com and type in the hashtag and join your chat! So overall, I am still testing out anything sent my way (including the tweetchat replacement with One Qube), but I do REALLY like what I’m seeing here.

What changes are you happy about? Have you found your ultimate tweet chat tool, yet?

3 Twitter Secrets

3 Twitter SecretsThree “Secrets” of Twitter

If you’re still learning Twitter, or even if you’re a seasoned user, these are great tips for anyone!

A friend of mine and I were discussing tweets and she told me this one.

1) “Add a Period before your Tweets that begin with “@”. Twitter allows users to see a reply only if they are following both sides of the conversation, meaning both of the people tweeting. I like to see who my friends are talking to, so I really enjoyed this tip. Of course, another way I eliminate this issue is by placing my comments before the persons twitter handle.

2) “Using the Favorite Button to “Bookmark” Content for Later”. Another friend of mine and I were having this discussion a few days ago. Someone had commented negatively about the fact that she had favorited her own tweets, and she was confused as to why it mattered. Here’s the answer; it doesn’t. When researching, I couldn’t find any advantage to favoriting a tweet, but I loved her reasoning. She wanted to save the tweet for use later on, so she favorited it, making sure she would have access to it until she was finished with it. And to give credit where it’s due, here is her tweet giving credit where she learned it:

Lastly;

3) “Turn off Re-tweets”. Are you following someone on twitter that happens to Retweet anything and everything, including anyone that thanks them, or says anything to or about them? You know who I’m talking about. But maybe, they find and share some of the greatest content you have ever seen. You frequently scroll through the millions of retweets to find the gems that you know are hidden there. Well secret three helps us here. You can turn off their retweets. You sure can!Twitter Secret Three: Turn off RetweetsLogin to Twitter.com and find the offender’s profile. While on the profile, click on the little person icon, next to the “Following” button. Now select “Turn off Retweets”. DONE!

Of course, I must point out that this will only turn off retweets where they use the retweet button. If they are using “RT” in front of the tweets, it won’t work, because Twitter does not see those messages as a “retweet”.

Oh, and a Bonus secret to twitter: If you are having trouble trying to figure out why you are not getting follows from anyone except for robots, make sure you are following people, too! You can’t just expect people to follow and interact with you, if you don’t follow anyone! So make sure to scan through your followers and consistently follow back accounts worth following; sharing good content and interacting with their own followers.

I hope these “secrets” can help you with your Twitter account, and building up a great community. You can follow me @R3SocialMedia! 😉

If you have any other Secrets, share them in the comments! I’d love to hear them!