9 Time-Saving Social Media Tips and Tricks for Busy Digital Marketers

9 time-saving social media tips and tricks image

You’re busy. Probably too busy to be reading this article right now. But you’ve put an emphasis on learning and figuring out how to be more effective, and I’ve written a catchy title. Let’s stop wasting your time on an introduction; let’s talk about those social media tips and tricks you wanted. (P.S. you’re welcome for the most blunt article I’ve ever written)

And to make this even easier, here’s the TL;DR version:

  1. Hire someone. A good social media marketing professional will save you a ton of time and money, in the long run.
  2. Find someone you don’t have to manage. This is key in hiring anyone, ever.
  3. Trust them. Don’t micromanage. Another key in business. If you feel you have to watch them with an eagle eye, you hired the wrong person (or you need to let go.)
  4. Fire them. Give them a predetermined amount of time to work with you and for you to decide whether this relationship will be beneficial or not. Then fire them if needed.
  5. Create an operating procedure to get and give social media accesses/logins.
  6. Be sure there is a channel for clear communication. For regular purposes, but also just in case there is an urgent matter. It’s best to allow the social media professional to have direct access to the client.
  7. Be clear about goals and KPIs. Have them written and shared in a place for your team to see, so no one wastes effort or time doing things that won’t help you in the end.
  8. If you’re going to do reporting yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report!
  9. Let the social media coordinator write the social media portion of your proposal.

9 Time-Saving Social Media Tips and Tricks

Get a Social Media Professional

First, social media is its own beast. You know and I know it. It’s taken me years to educate myself on how to use it and how to be
successful in my campaigns. This is my job. You are good at other marketing aspects, probably SEO, link building, or creating websites. But this is another animal that you have yet to master because you run a business and you’re already doing most of the work. So my first tip is this; Hire someone else.

In the long run, this is going to save you time AND money. You don’t have time to read every article and test every theory. You’re running a business, building campaigns, and herding cats. Work with a few freelancers or social media marketers until you find the right one for your company and utilize them for what they are worth.

Make Sure They Are Self Disciplined

Now second, find someone you don’t have to manage. You do enough directing of interns and other employees on your staff, just trying to get the work done. You need to be able to trust the work will not only get done without you, but that it will also bring results. AND don’t waste more time (and money) trying to train someone. If your social media manager/coordinator doesn’t know how to be a social media manager or coordinator, they shouldn’t be working for you in that capacity.

Let Go

Looking over the shoulder of your social media coordinator is a waste of your time. This person is spying through a hole in the wall.

Trust them. Don’t micromanage. This is true of any position, but micromanaging a seasoned social media marketer will waste a ton of your time, too. The point in hiring someone to do the work is to free you up as well as bring in another steady revenue stream. That can’t happen if you’re always going to be looking over their shoulder or worrying about how they are handling things. If you can’t trust them, why did you hire them?

Get Rid of Bad Hires

Fire them. Yes. Don’t be afraid to do it. They aren’t bringing results or maybe they don’t fitsocial media marketer upset about losing their job. into your culture, whatever it is, fire them now, and move on. The sooner you can get someone that can deliver results, the less time you spend on trying to deliver those results yourself, in a rushed and disappointing, half-assed sort of way. (We all know you’ve done it before, and we all know how much it sucked when the client was less than pleased with your results.)

Standard Operating Procedures FTW

Don’t waste 2 weeks trying to get your team member the accesses they need in order to do the work. This is something they should be able to get without too much trouble, but if they aren’t asking for accesses to begin with, you may have a problem. So my tip is this: Create an operating procedure in order to get and give social media accesses/logins when needed, so it can all get done in one day.

Define KPIs

A goal on a field, representing social media goals and KPIsThis might be pretty obvious but, be clear about goals and KPIs. If your team doesn’t know what they are supposed to be working for, no one is going to be happy at the end of the month/project; especially the client.

Clear Access and Communication

This is another obvious one, but another one that I can’t stress enough. Be sure there is a channel for clear communication. Your new social media marketer/coordinator should be able to get a hold of you or the client in case of an unusual or problematic circumstance. I always prefer to have direct access to the client so I can simply get or give information in a timely manner and get a problem solved before it turns into something crazier, later.

Reporting, Reporting, Social Media Reporting

I’ve talked a lot about hiring a social media marketer/coordinator and how to arm them anA computer showing a screen with analytics for social media reportingd
yourself or your team with information so everything should go smoothly. But if you’re determined on doing the work yourself, there are two tips here about reporting.

First, if you’re going to do this yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report! Save yourself hours of work by letting them write up the results and then just copy/paste as necessary or share a google doc and let them put it right in.


And our last time saving social media tip is …Let them write the social media portion of your proposal. Again, this can save countless hours for you, because they already know what work will need to get done and how it will get done. You can always go back and enter the pricing, but proofreading someone else’s proposal is going to be a lot less time than trying to write it yourself, go back and ask your social media person questions, then go back and write it in, etc., etc., etc.

So that’s it! If you need to save time AND money, while also making more money for your business, having a social media professional on your team is definitely one way to get it done. And if you’d rather partner up with a professional social media marketer so you don’t have to worry about any of the above, let’s meet for a coffee or have a chat!

What is Social Media?

What is Social Media

When I Googled the question “What is Social Media?” I got 1,230,000,000 hits. That’s a ton. I even browsed a few of the first articles that were on page 1 and 2. All of them were drab, basic little articles that essentially all started by asking “What is Social Media?” and then defining it. They would define it by telling you about Twitter and Instagram. Or give an actual definition (for those wondering, here it is: “websites and applications that enable users to create and share content or to participate in social networking.”).

But I don’t want to write a blog post about the actual technicalities of what social media is. I don’t want to give you some boring article about LinkedIn and Facebook and Pinterest. I want to delve a little deeper than that. Because beginners ask “What is social media,” and it’s easy to ask a friend or turn on the news and find out. I want to talk about what social media really is and what it does or doesn’t do.

Question: What is Social Media?

Beyond being platforms for communication and entertainment, social media networks have turned into communities where people congregate online in order to talk to other people like themselves or friends and family. They haven’t searched out social media to be sold to or marketed to, and brands of all sizes have flocked to the sites to do just that; many of which have failed miserably; some of which have done fantastic.

We are beings that want people to pay attention to us. We want what we want and we love it when someone else can understand and even offer us what we desire. Social media is about connecting. It’s about finding people.

What Have You Done to Connect on Social Media?

And I don’t mean “I have 25,000 followers on Twitter!” or “I have 540 friends on Facebook!” I mean what have you honestly done to reach out, recently, to the people out there? Have you chatted? Have you networked? Did you go out afterward for a cup of coffee?

The biggest misconception of social media is that you can get all this website traffic and all these social signals for your site or brand and that people will line up to buy your product or service. People forget to take those relationships, built entirely online, with real people, and build them OFFLINE. WITH REAL PEOPLE.

I’m speaking mainly about small businesses here. If you make a connection online and really value your customers, find ways to reach out to them and meet them. IRL (“in real life” for those of you that weren’t savvy to the tech-speak, there). Hold a special event for your social media fans and followers. Make it a big deal. They will love you for it and you will connect on a deeper level with the people that keep your business running. You might even be able to build up some advocates for your brand to keep shouting to the masses how awesome you are. How great would that be?

Will You Ever Answer My Question? “What IS Social Media?”

If you’ve read up to this point, Congratulations. You’ve already beat out millions of other people whose attention span is less than that of a goldfish. And if you’re still not getting it, maybe you should keep reading, and Google some other articles, while you’re at it. You might be ready for this.

What is Social Media? Work!

Don’t get me wrong. None of this social media “stuff” is easy. But it’s worth it if you do it right. You need a goal in mind and a strategy to hit that goal. You need people that are sold on the strategy and are willing to help you and your brand succeed; both inside your business and out. You can hire any Joe Schmoe off the street to do social media for you, but if you or they don’t have a goal and a strategy, you’re likely to find yourself knee deep in fake followers and meaningless numbers. The same is true if you just pass the buck to the youngest intern (who might also need to Google “What is social media?” because they don’t know what you’re saying) thinking “They’re young enough to understand this social media. Let them do it.” You’ll get what you pay for.

So it’s my turn to ask: What is Social Media?

Knowing your audience, like only you can and only you do, how can you define social media for them ..and for you? What is the platform they love? What do they like to do there? Why do they love your product? If your marketing team isn’t asking these questions and really finding out the real answers (and not something they imagine or theorize about), you’re missing it. Your brand is missing it. Social media is about connecting with that audience and really reaching them. Not just “engaging” them. But interacting with them. Once you really know your audience, you can reach them in ways you see bigger brands do. It’s not impossible. You just need to do it. Start out by finding what their favorite platforms are and why and then finding out why your brand would be great there and what it could mean for you (goal). It’s a glorious first step in the right direction.

If you enjoyed this article and want R3 Social Media to help you connect with your audience or target market, contact us here. We’d be happy to help you figure out how to connect with and build your online community.

Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Social Media 101: Goals

Social Media 101: Goals
Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do. This is why I am writing the Social Media 101 series. This series will take an in depth look at social media, what it is and how to use it effectively for business.

Social Media 101: Goals

I’ve talked about having goals on social media before but it really is social media 101. The very first thing you need before you even have an account is a goal.

Continue reading

Social Media Tips and Tricks: R3 Social Media’s Top 10 Blog Posts

I share a lot of social media tips and tricks on this blog and as I was looking over my blog stats, I saw that I had certain articles that constantly get traffic. With that in mind, I wanted to share those with you all in one place, in case you’ve never seen them, or might be interested. 😉

1. How to Create a Hashtag

How To Create a Hashtag

In this post, I’m going to explain what “stealing a hashtag” is and why you really should do your homework before using a hashtag for your own purposes. <-Click to Tweet! [Read More]

2. What happens when you “Like” a Facebook Page

What Happens When You "Like" a Facebook Page
I get a lot of questions about social media and sometimes, they’re pretty interesting. Like this one, “If I like a page on Facebook, will they see my posts?” or “Can that page see my newsfeed?” [Read More]

3. How to Do Your Own Social Media Audit: Social Media Audit Explained

Social Media Audit - image by Al Muya

When you don’t have a solid strategy, it’s nearly impossible to actually gain any traction on any of the social networks, let alone do well on them. So what’s a business owner to do? [Read More]

4. 7 Easy Steps: How to Delete a Scheduled Facebook Post

Delete a Scheduled Post on Facebook

You hit the “schedule” button after typing your post and including the link and proper hashtags, and you see it. Oh, no! You used the wrong link! Or you’ve misspelled the event name (Or the guest’s name, or you’ve missed a comma or a word, etc.)! What can you do? [Read More]

5. Facebook Pages “Liking” Strategy

Facebook Pages Liking Strategy

There have been quite a few times when I have had to hide posts in my newsfeed because they are frankly items I don’t care about. They aren’t interesting to me, which led me to think “If I hate these types of posts, what am I doing to MY fans?” [Read More]

6. Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 tweetable social media tips for you to use and share! Just click the “Click to Tweet” text on the end of the tip you like, and voila! Have fun tweeting! [Read More]

7. 3 Twitter Secrets

3 Twitter Secrets

If you’re still learning Twitter, or even if you’re a seasoned user, these are great tips for anyone! [Read More]

8. Scheduling on Facebook: Changing a Scheduled Post

Scheduling on Facebook: Changing a Scheduled Post

Facebook has given us the ability to schedule posts, which can really help if you need something posted at certain times, and won’t be available. But what if you schedule something and there is a mistake, or the time or date needs to change? [Read More]

9. Using Hashtags on Facebook

using hashtags on facebook

It seems no one likes hashtags on Facebook. I mean no one. And if you’ve read anything recently, than you know recent studies have shown that using hashtags on Facebook may actually prevent your post from getting anywhere. But as with all changes, there are growing pains, and I truly believe that given enough time and enough brands and people embracing hashtags on Facebook, that they could be pretty great. [Read More]

10. Social Media Strategy: 3 Keys to Success

social media strategy: 3 keys to success

Everyone wants to know how to build a social media strategy. I get asked quite often about how to create a strategy and what you need to include in one. The truth of it is this: there is no one set way to do it. Of course, I have my way of doing it for my clients, but the next marketer might use a completely different system. They both might work, but they take different paths to get to similar destinations. [Read More]

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your BusinessWelcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media tips article is here: 50 Tweetable Social Media Tips for You and Your Business.

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 😉

Social Media Tips for Twitter

1. This first tip originated with my friend @Carol_Stephen: Create a “tweet library”. A document of pre-made and researched tweets. (And keep it up to date) <-Click to tweet this.
2. Look for active accounts to follow. Check out your own followers’ followers for engaging, active users to connect with.<-Click to tweet this.
3. Be sure to create a header image for your profile with the correct dimensions: 1252 x 626px is best. <-Click to tweet this.
4. Be sure to add your website to your twitter profile. Make it as easy as possible for people to find out more about you!<-Click to tweet this.
5. Instead of a logo, use a photo with your logo on it. People like to connect with faces, not logos.<-Click to tweet this.
6. Spend at least 5 minutes each day looking at your stream. Retweet items that are relevant to your audience.<-Click to tweet this.
7. Be sure your audience is on Twitter. In 2013, the fastest growing demographic was 55–64 year age group.<-Click to tweet this.
8. Tweets now are 5X as likely to get engagement when they include an image. [Link]<-Click to tweet this.
9. Make sure you include tweets as pic.twitter uploads, or they won’t show up in previews on the timeline.<-Click to tweet this.
10. Avoid shortening your words. It’s truly off-putting to many followers. Ths dsnt lk gd 2 U, does it?<-Click to tweet this.

Social Media Tips for LinkedIn

11. Update your own status 3 times a day with useful information.<-Click to tweet this.
12. Create an eye-catching title to create more interest and help SEO via @pamannmarketing <-Click to tweet this.
13. Search for and research groups to join. You don’t want to join a bunch of dead or self promotional groups. <-Click to tweet this.
14. Join groups that your target audience will be interested in, not what YOU’RE necessarily interested in. <-Click to tweet this.
15.Join groups and participate. Engage with others’ posts that you find value in. <-Click to tweet this.
16. Ask and answer questions to prove that you are knowledgeable and interacting. <-Click to tweet this.
17. Network in real life, and move those into a LinkedIn connection. <-Click to tweet this.
18. Include a genuine message with your connection requests. Erase the pre made statement. Be authentic. <-Click to tweet this.
19. Login EVERY DAY. <-Click to tweet this.
20. Above ALL else; be professional. Do not have a shirtless picture as an avatar or post about poop. H/T @DIYAdventurer <-Click to tweet this.

Social Media Tips for Pinterest

21. Pin Vine videos of short step by steps and link to your blog post with full instructions.<-Click to tweet this.
22. Create your own place pin map of a tour of your area ending at your place of business.<-Click to tweet this.
23. ALWAYS include a description on your pins.<-Click to tweet this.
24. ALWAYS make sure your pins and repins click through.<-Click to tweet this.
25. When you create a new board, be sure it has at least 5 pins in it so it looks full on your page.<-Click to tweet this.
26. Leave comments on pins that you enjoy or find relevant to your industry.<-Click to tweet this.
27. Verify your website.<-Click to tweet this.
28. Don’t upload a new pin. It can be misleading if you link to a page where that image doesnt exist.<-Click to tweet this.
29. Don’t pin 2,000 times at once. A friend called this “Machine gunning the feed”. People don’t generally like it.<-Click to tweet this.
30. If you can create and pin new content from your blog often, DO IT. Its better than a repin.<-Click to tweet this.

Social Media Tips for Google Plus

31. Search for people to add to your circles based on their interaction. If they don’t talk to anyone, why bother?<-Click to tweet this.
32. Do NOT share posts with your circles, unless you know they appreciate the notification AND email. (Read: they’ve asked to be notified. ) <-Click to tweet this.
33. Create a “blog notification” circle just for people that want the alert of a new post. <-Click to tweet this.
34. Use a strong call to action on your posts to encourage people to click through your links.<-Click to tweet this.
35. Use plus mentions when appropriate and applicable.<-Click to tweet this.
36. Via Wade Harmon, Google plussers love to “pin to read later”. Add a link to your pin!<-Click to tweet this.
37. Also via Wade Harmon, use a 600x900px image for your post!<-Click to tweet this.
38. Don’t be afraid to post whenever you want, just pay attention to when you get the most interaction to save for important posts. <-Click to tweet this.
39. There is lots of data through Google Analytics to view your metrics and measure success. Use it!<-Click to tweet this.
40. Like with all platforms, interact with people responding to you!<-Click to tweet this.

Social Media Tips for Instagram

41. Share “behind the scenes” photos. People love to feel “included”.<-Click to tweet this.
42. Take “silly staff” photos. Have some fun! <-Click to tweet this.
43. Add photos of little-known ways your product can help people.<-Click to tweet this.
44. Show pictures of your company volunteering or being philanthropic/giving or helping people.<-Click to tweet this.
45. Support your city. Take great pictures of the area surrounding you.<-Click to tweet this.
46. Use instagram videos for short how-tos or recipes.<-Click to tweet this.
47. Use videos for quick tips.<-Click to tweet this.
48. Use videos for recruiting.<-Click to tweet this.
49. Use videos for highlighting employees’ accomplishments.<-Click to tweet this.
50. Use videos to show DIY projects featuring your product.<-Click to tweet this.

Pin this image as quick reference!
Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media for Events: Helping Out with #SMTulsa and #CoUFest

Social Media for Events: Helping Out with #SMTulsa and #CoUFest

Downtown Tulsa, all lit up.

I live in a great city. Tulsa is a great place with a small town sort of feel to it. You can go to the grocery store and talk to the person behind you without a second thought. People still hold the door open for you when you leave the bank. Tulsa is also named the most affordable place to live in the USA and the number one best city for young entrepreneurs. We have amazing art deco architecture and a brand new, booming downtown district. So when I joined #SMTulsa, I was pretty excited about the possibilities; of the new people I could meet. When I was invited to be a part of the Center of the Universe Festival (#CoUFest) Social Media Dream Team last year, I was ecstatic to be able to do some social media for events like this one!

It was fun to be able to be a part of that experience and help with the social media. We worked with a team of photographers that provided us with some really great pictures that really captured the event. Our team went around the whole festival taking pictures and asking questions. Some social media for events keep their teams all holed up in a building. We weren’t held aloft in some corporate office. We got to see the bands and talk to the fans. The founder of #SMTulsa and our leader, Cheryl said “We created more content in two days than most people create in the whole year!”

Social media for events is a big job but it can be a LOT of fun, so getting the chance to help out with the Social Media Tulsa Social Business Conference this year made me pretty happy, too. The group of people that I get to work with really know what they’re doing and it’s fun to be immersed in something I have so much fun doing (social media for events 😉 )! And the social media event marketing for the  #SMTulsa Conference has been a challenge, but it’s nothing we can’t handle. In fact, we just gave away free registration yesterday and tomorrow is the conference where we get to giveaway even more awesome stuff! But I digress. I wanted to share some of my tips for social media for events in this post, so let me get to it!

Social Media for Events: 7 Marketing Tips

Social media for events isn’t terribly difficult, as long as you have a plan. So you know you’re going to have a conference next year? Make sure you start planning now! You don’t need to have your whole team ready to go, you don’t really need to meet with anyone yet, but start your outline. These tips for social media for events will help you create an outline and make your social media successful!

  1. Social media for events relies on where you audience is, so be sure you’re paying attention to where your audience “lives”. This may change over time, but be sure you are paying attention to where you get the most interaction with your social media. You’ll focus on these platforms during the event.
  2. Don’t ignore your social media. If you only post and participate during your event, you’ll lose some of your audience. You need to keep them interested all year long. Social media for events isn’t really just a one time thing (see tip 5).
  3. Social media for events can get complicated; remember to KISS (keep it simple, silly!) Social media for events can get complicated, if you let it. Be sure to delegate if you need to, have some ideas, hand it over to someone else so they can run with it.
  4. Make it FUN. Social media was created to create connections. Many people use it just for FUN, so if your posts are boring, you’ll lose your audience. Contests can help with this, but be sure to follow the rules on the platform you use!
  5. Create CONTENT, CONTENT, CONTENT! You can take advantage of this year’s social media by creating enough content to last you ALL YEAR. This way you can show everyone how fun the event is, and how fun it will be again.
  6. Have a Strategy. Social media for events is just like your regular social media for marketing. You want to have a goal in mind (driving traffic, spreading the word, gaining attendance, etc) and a way you plan to reach that goal.
  7. Don’t be afraid to run with it. Social media for events can have it’s own “life”, especially if your audience “takes it over”. This can be a fantastic experience, so don’t try to stop it. Just try to direct it a little by providing the content you want to share and replying to your audience.
  8. BONUS: ENGAGE, ENGAGE, ENGAGE! One of the biggest mistakes I see with the  social media for events I’ve attended is no one is interacting with the people attempting to engage with the brand. Don’t just post; converse!

That last tip is pretty important and at #SMTulsa, we will be engaging! Hopefully you consider joining us there and if you do, find me! ..Or there is always next year, too. 😉

There is No Try on Social Media

There is no try on social media. Image credit: Foxspain Fotografía“Do or Do Not. There is no Try.” Master Yoda might have been onto something there. When it comes to Social Media, if you only “try”, you will surely fail. “Trying” implies a lack of strategy and effort. You “try” a dessert to see if you like it. You may or may not try it again. Social Media requires effort and time. If you “try” it now and then “try” again later, you won’t get far. If you want to succeed, you need to have goals in mind and plans for how you are going to work toward them. You want to spend that time and effort on “doing” not “trying”.

Social Media Requires Consistency

In order to build your online reputation, and therefore, trust, you need to be consistent; dependable (“doing”). People need to know they can always come to you for answers to their questions and that you will not only answer them, but you will do so in a timely fashion. A  research study in 2012 says that 32 percent of customers expect a response within 30 minutes. That might not be realistic, but it shows us that our customers want us present and paying attention, which requires consistency.

Related: Social Media Engagement – The Person Behind the Account

“Do” Social Media, Don’t “Try”!

Your social media strategy should focus on not just the goal, but the “how” of the goal. How are you going to gain “likes” on Facebook and followers on Twitter? How are you going to promote your products and services without annoying everyone you meet? The best rule to follow is the 80/20 rule; 80% shared (read: other people’s) content to 20% self-promotion. Don’t be afraid of getting involved in a conversation or answering a question. It shows you’re present and involved; you’re paying attention.

Three Steps to “Doing” Social Media

  1. Search for your industry’s popular hashtags. <- Click to tweet this. You can go to hashtags.org to find some of them, or you can follow accounts similar to yours and pay attention to the ones they use.
  2. Search for questions or keywords in the social network’s search box. <-Click to tweet this. When you find someone asking that question or wanting to know about your industry, answer them!
  3. Jump into conversations that you see happening. <- Click to tweet this. As you follow others, whether you’re following their pages, as on Facebook and Google Plus, or people as on Twitter and LinkedIn, jump into a conversation and share your thoughts. Let people know you’re out there.

If you follow these easy steps, you’ll be well on your way to beginning “doing” social media and once you add strategies and analytics, you’ll be starting off on the right foot, too!

Do you have any tips or questions? Share them below!

How To Do Social Media for Incredibly Boring Industries

how-to-do-social-media-for-incredibly-boring-industries. Photo credit Marcus NelsonOne of my very first clients was Industrial Electronic Repair. How much more boring can you get? I couldn’t get any pretty pictures for Pinterest, and no one wanted to know about our craft on Facebook. In fact, social media marketing was so fairly new at the time, that industrial-anything was difficult to build a community for. So, with such an obscure niche, how do you do social media for incredibly boring industries that simply aren’t made for social media? You engage.

Maybe you’ve recently been told by your boss to start getting the company on social media, or you’re the boss and you know you’ve got to start participating. Don’t worry, there are still ways to engage on social media in boring industries.

You need to know that your industry may not get a lot of traffic from certain platforms, mainly because your target audience is not there, but don’t avoid it. It’s a good plan to stay active on all platforms where you have an account, even if it’s just a little. With that said, you also don’t need to be on every single platform when you’re just starting out. My first recommendation would be to start with Twitter. Twitter is friendly and easy to engage on. You don’t have to stick with rigid rules on who to follow, as long as they are active and engaging, just like you will be. Of course, you may stay away from accounts that post questionable items, such as a lot of cursing or graphic images; use your best judgement. Your biggest concern will simply be to talk to others and get to know other accounts. Share information they share, join in conversations and show people that you are human. Don’t promote yourself too often, because it will only turn people off. The general rule is 80 percent content to 20 percent self-promotion. Or you could also use this rule; for every ten posts (meaning retweets and articles you find), share one tweet aimed at promoting your product or service.

Other Social Media for Boring Industries

Google Plus and LinkedIn are also fantastic platforms for the “boring” industries. You can find Groups on LinkedIn for your industry and begin finding great content to share, as well as new accounts to follow. Engage if you can, and LinkedIn can give you some great leads. Google Plus is attached directly to the search engine giant, so participating there and building a community there will help you with your SEO efforts. The more people that circle you and engage with you, the more it will really help your reputation.

What about Boring Industries on Pinterest?

You can still have an account for a boring industry on Pinterest. One way to do this is not to focus on “pretty photos”, but rather, pictures you can create with tips or helpful information about your products or services. You can create what one friend calls a “Pine”; and create a vine video of something your company does, or a how-to, then use that video on Pinterest.

So you have a boring industry on social media. So what? 😉


What is your industry and where do you get the most engagement? Tell me in the comments!

3 Super Simple Tips for Twitter: How to Get Started

twitterOnce you’ve created a Twitter account, and you’ve filled out your profile, uploaded your avatar, and followed a few accounts, you probably want to know where to go from here.

If you’re completely new to Twitter, than my first suggestion [Bonus!] is to take a week (at least) and watch and click around and find out how Twitter works. Learn Twitter. Once you’ve become comfortable, you can really start to build up your account for marketing purposes.

How Do I Get Started on Twitter?

  1. You need to know who your target market is, but before you begin finding them on Twitter, find a few really great accounts to follow that will share fantastic industry information. <-Click to tweet! You’ll want to be able to share that content as well as your own on this account for your target market. Follow as many “content creators” as you can, but make sure they are active, and still posting (sometimes, they get abandoned).
  2. [Bonus!] Now, go find people that are in your target market (Click to tweet!) by searching for people in Twitter’s advanced search. (Do this by typing in your first search phrase/word, then clicking on the gear on the upper right. Shown in pictures below.) This will allow you to find people that are talking about your topic, and you can include more than one search item.
  3. Begin following accounts that are active.<–Click to tweet! It won’t do you any good to find all these great accounts if you can’t get into any conversations with them.
  4. Touch your account at least once a day. <–Click to tweet! It doesn’t matter if it’s for five minutes, or ten, or fifteen. Login to Twitter once a day and answer anyone that has talked to you. If no one has talked to you, thank new followers. If you don’t have any new followers, go find content to Retweet from your followers. Do this every day.

Simple, right? These tips should get you going. Of course, you’re going to need some kind of strategy and be creating your own content to share, because that will be your ultimate goal; getting people to share YOUR content. But these super simple tips for Twitter should get you off to a great start.

Related posts:

Should I Use My Logo or My Picture for my Social Media Avatar?
3 Twitter Secrets
When to Post to Facebook and Twitter: Do Your Own Research