Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do. This is why I am writing the Social Media 101 series. This series will take an in depth look at social media, what it is and how to use it effectively for business.
One of the best pieces of knowledge you will need for a successful social media campaign is where your target market is “living”. In my previous article in this series, Social Media 101: Goals, I told you to write out a few goals you would like to accomplish for your strategy. In this article, we will be finding out where your target audience “lives” so we can find out where our time is best spent.