9 Time-Saving Social Media Tips and Tricks for Busy Digital Marketers

9 time-saving social media tips and tricks image

You’re busy. Probably too busy to be reading this article right now. But you’ve put an emphasis on learning and figuring out how to be more effective, and I’ve written a catchy title. Let’s stop wasting your time on an introduction; let’s talk about those social media tips and tricks you wanted. (P.S. you’re welcome for the most blunt article I’ve ever written)

And to make this even easier, here’s the TL;DR version:

  1. Hire someone. A good social media marketing professional will save you a ton of time and money, in the long run.
  2. Find someone you don’t have to manage. This is key in hiring anyone, ever.
  3. Trust them. Don’t micromanage. Another key in business. If you feel you have to watch them with an eagle eye, you hired the wrong person (or you need to let go.)
  4. Fire them. Give them a predetermined amount of time to work with you and for you to decide whether this relationship will be beneficial or not. Then fire them if needed.
  5. Create an operating procedure to get and give social media accesses/logins.
  6. Be sure there is a channel for clear communication. For regular purposes, but also just in case there is an urgent matter. It’s best to allow the social media professional to have direct access to the client.
  7. Be clear about goals and KPIs. Have them written and shared in a place for your team to see, so no one wastes effort or time doing things that won’t help you in the end.
  8. If you’re going to do reporting yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report!
  9. Let the social media coordinator write the social media portion of your proposal.

9 Time-Saving Social Media Tips and Tricks

Get a Social Media Professional

First, social media is its own beast. You know and I know it. It’s taken me years to educate myself on how to use it and how to be
successful in my campaigns. This is my job. You are good at other marketing aspects, probably SEO, link building, or creating websites. But this is another animal that you have yet to master because you run a business and you’re already doing most of the work. So my first tip is this; Hire someone else.

In the long run, this is going to save you time AND money. You don’t have time to read every article and test every theory. You’re running a business, building campaigns, and herding cats. Work with a few freelancers or social media marketers until you find the right one for your company and utilize them for what they are worth.

Make Sure They Are Self Disciplined

Now second, find someone you don’t have to manage. You do enough directing of interns and other employees on your staff, just trying to get the work done. You need to be able to trust the work will not only get done without you, but that it will also bring results. AND don’t waste more time (and money) trying to train someone. If your social media manager/coordinator doesn’t know how to be a social media manager or coordinator, they shouldn’t be working for you in that capacity.

Let Go

Looking over the shoulder of your social media coordinator is a waste of your time. This person is spying through a hole in the wall.

Trust them. Don’t micromanage. This is true of any position, but micromanaging a seasoned social media marketer will waste a ton of your time, too. The point in hiring someone to do the work is to free you up as well as bring in another steady revenue stream. That can’t happen if you’re always going to be looking over their shoulder or worrying about how they are handling things. If you can’t trust them, why did you hire them?

Get Rid of Bad Hires

Fire them. Yes. Don’t be afraid to do it. They aren’t bringing results or maybe they don’t fitsocial media marketer upset about losing their job. into your culture, whatever it is, fire them now, and move on. The sooner you can get someone that can deliver results, the less time you spend on trying to deliver those results yourself, in a rushed and disappointing, half-assed sort of way. (We all know you’ve done it before, and we all know how much it sucked when the client was less than pleased with your results.)

Standard Operating Procedures FTW

Don’t waste 2 weeks trying to get your team member the accesses they need in order to do the work. This is something they should be able to get without too much trouble, but if they aren’t asking for accesses to begin with, you may have a problem. So my tip is this: Create an operating procedure in order to get and give social media accesses/logins when needed, so it can all get done in one day.

Define KPIs

A goal on a field, representing social media goals and KPIsThis might be pretty obvious but, be clear about goals and KPIs. If your team doesn’t know what they are supposed to be working for, no one is going to be happy at the end of the month/project; especially the client.

Clear Access and Communication

This is another obvious one, but another one that I can’t stress enough. Be sure there is a channel for clear communication. Your new social media marketer/coordinator should be able to get a hold of you or the client in case of an unusual or problematic circumstance. I always prefer to have direct access to the client so I can simply get or give information in a timely manner and get a problem solved before it turns into something crazier, later.

Reporting, Reporting, Social Media Reporting

I’ve talked a lot about hiring a social media marketer/coordinator and how to arm them anA computer showing a screen with analytics for social media reportingd
yourself or your team with information so everything should go smoothly. But if you’re determined on doing the work yourself, there are two tips here about reporting.

First, if you’re going to do this yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report! Save yourself hours of work by letting them write up the results and then just copy/paste as necessary or share a google doc and let them put it right in.


And our last time saving social media tip is …Let them write the social media portion of your proposal. Again, this can save countless hours for you, because they already know what work will need to get done and how it will get done. You can always go back and enter the pricing, but proofreading someone else’s proposal is going to be a lot less time than trying to write it yourself, go back and ask your social media person questions, then go back and write it in, etc., etc., etc.

So that’s it! If you need to save time AND money, while also making more money for your business, having a social media professional on your team is definitely one way to get it done. And if you’d rather partner up with a professional social media marketer so you don’t have to worry about any of the above, let’s meet for a coffee or have a chat!

How Can I Delete My Twitter Account?

How Can I Delete My Twitter AccountIf you’ve decided the Twitter account that you created years ago just isn’t worth having anymore or perhaps you’re just not interested in the account anymore, you may be asking “How can I delete my Twitter account?”

Well, it’s pretty simple and I’m here to give you the answer! (Doesn’t it make you happy to just get the answer to your questions?)

How Can I Delete My Twitter Account?

Firstly, you need to know that YOU CANNOT DELETE YOUR TWITTER ACCOUNT FROM A MOBILE DEVICE. I’m sure it has something to do with Twitter trying to make it a little harder to delete your account, assuming you’ll just be lazy, and not want to find a computer to delete.

Secondly, be sure you want to delete your twitter account. Google is indexing tweets now, so if it is/was a business account, you might consider keeping it. If you’re really sure, follow the steps below:

  1. Go to Twitter.com on your computer (not your phone or mobile device).
  2. Go to Account Settings, which you can find by clicking on your avatar in the top right hand corner of the page. You’ll either see a scroll down menu, or you’ll be taken to your settings page. If the former, click “settings”.
  3. Not scroll down to the bottom of the page and click “Deactivate my account.”
  4. Be sure to read the popup then click “Okay, fine, deactivate account.”
  5. Enter your password when asked and click the last button to finally deactivate your account.

More Information You Need to Understand Before Deleting Your Twitter Account

So you’ll notice that this whole article talked about answering “How can I DELETE my Twitter account?” and I started giving you steps to “DEACTIVATE” a Twitter account; What’s the deal, right?

Well, Twitter wants to make sure that you’re really sure about this whole deleting your account thing. So they give you 30 days to change your mind (and to give them a chance to delete data from their systems). If you log back into that account during anytime of that 30 days, you’ll deactivate the deactivation!

Also, you do NOT need to deactivate or delete your account to change your username/Twitter handle! You can change it at any time in your account settings, too. Simple!

You can also find this and more information directly from the little blue bird at https://support.twitter.com/articles/15358#

How to Use Social Media

If you’re new to the internet or just new to business and realizing, quickly, that you need to be on social media, I wanted to write this article for you. You may not realize just how to use social media to your advantage and I wanted to help you get there. We all have to start somewhere, after all.

How to Use Social Media for Personal Use

First thing you really need to learn is that using social media for personal use and using social media for business are two different things. We cannot expect to use social media for ourselves and speak to our business audience. We have to learn how to use social media for personal use, so we can identify the differences learn how to use social media for business use and do our best for our target market. So, let’s begin!

First things, first; When you use social media for yourself, you’re doing it for your own entertainment, really. You’re focused on things that interest you or things you like to do, or support. You may not even think about what you’re writing when you make a new post, or what people might think of the picture you’re posting. They’re your friends and family, after all! And these are the major distinguishing factors between using social media for personal and business use. How you connect with others.

How to Use Social Media for Business; Two Ways

You might be thinking “Why do I need to learn how to use social media?” Right? “I already know how to post to Facebook!” But there’s more than just that.

There are really two ways to go about using social media for business.

  1. Using a personal account
  2. Using a business account

How to Use Social Media for Business with a Personal Account

When you are your business, and by this, I mean you are a comedian, or a personal trainer, or someone who uses their face as their business, you might find it easy to create a personal account that you use for strictly business, especially if you’ve already built a presence there and have a big following. Some people do this very successfully. The only real problem with this is lack of analytics. Personal social media profiles do not have access to the analytics that business accounts do, so you will lose out on some of the numbers, unless you manually track the different numbers that you want to follow, such as “likes”, “friends” (who are your audience), followers, shares, comments, etc.

You can even assign a sort of point system to these based on how the algorithms for each network work. This does require a bit of education on your part, as you will have to continually keep yourself in tune with the updates for each network. I’ll share a few things here in this post to help you get started.


Your goals on Facebook (for both personal and business) should always be a “share”. You want to create something that people will naturally want to share to their own timelines. When this happens, Facebook wants to show it to more people than they would a text post. Yes. Facebook’s Edgerank determines how much you see from whom, and it all comes down to 1. Who interacts with your account 2. How often they interact with your account 3. How many other people interact with your account and 4. How often they interact with your account. In short, the more eyes on your post, the more eyes Facebook will give your post (and future posts). Comments come in second in importance and “likes” are the least important, but if you gather plenty of those, even that can gain you some more traffic.


Retweets are the goal on Twitter. They have so much potential to reach so many people! Think of it this way, if one person retweets you, all of their followers now see your post, if someone THEY showed it to retweets THAT, you get another audience of people seeing your post, and so on. If you want to learn how to use social media and have little to no experience, definitely start with Twitter. It’s a very simple platform that can put you in touch with millions of people. I like to tell people it’s like an old school AOL or MSN chatroom. If you’ve ever used those, you can use Twitter.


LinkedIn isn’t like the rest. The goal here is to build your reputation. The network is all about business professionals, whether building a resume to find work, looking for people to fill those roles to work for them, or just to network. The point is, this network is treated like a giant conference or trade show. You are there to be about business and those relationships. The goal here should really be to build your reputation for industry knowledge and your network.


If you’re using Pinterest for business, you should be pinning things that your target audience likes to see, commenting on their pins, and trying to build a community. It takes a much longer time to build a community on Pinterest and many, many hours of dedicated strategy on your part, but it can pay off, if you stick with it. Goals to track would most likely be original pins coming from your website OR the number of repins certain pins you create get. (Think blog posts)

Google Plus:

The goal on Google Plus is to build connections. You want to connect with people in your target audience and ultimately, have them share your posts. This tells Google you are worthy of a better place in their search results for your industry. It really is kind of that easy with this platform. The hard part is finding enough people that actually participate on it.

How to Use Social Media for Business with a Business account

Using social media for business is much easier with a business account because now you have access to all the analytics given to you by each platform, and its much easier to track your metrics. The biggest thing about using social media for business is just that you make sure you are consistent with whatever you are doing!

The goals will be the same as I outlined above, but measuring it all will be much, MUCH easier. I definitely encourage everyone to use business accounts for that purpose! Well, I hope I taught you a little bit about how to use social media for business, and if you ever need some help or think you need someone to manage your accounts, feel free to contact us!


Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Your Customers Don’t Care About Your Clout.. err.. Klout

twitterIf you’re on Twitter, or you’ve been managing social media accounts for any length of time, you might have heard of Klout. Klout is a social media measuring tool that, when it first came out, was used by many as a legitimate way to measure how influential someone was on Twitter. As time went on, Klout was used a little less and a little less. Now it is still used by many, but I just don’t put much stock into it anymore, especially after what I’ve been seeing on Twitter more and more from people whom are supposedly influential, according to this Klout tool.

Social Media Basics; Being REAL

One of the most important social media basics advice I can give anyone choosing to use Twitter as a part of their social media marketing campaigns is to be real! Be yourself. If all you do is automate all of your tweets and you never actively engage on the platform with anyone, all you are is a robot and your twitter feed is ultimately useless to your followers. If you are a news aggregate, okay, but if you aren’t why are you trying to be one?

It’s great to use your Twitter feed to post about the latest news in your industry or to post about interesting facts and articles relating to your line of work, but be sure you are trying to talk to your customers or even your vendors. Getting some conversations going will work a lot faster in earning you an online reputation than simply automating an RSS feed to your Twitter. It doesn’t work.

Social Media and Clout.. err.. Kloutklout

Clout is defined by Merriam-Webster as “the power to influence or control situations”, in our case, social media. Like I said, when Klout first came out, it measured, essentially, how successful someone was on Twitter. It assigned a number, 1-100, to each account based on its own algorithm. As time has passed, Klout began measuring more than just Twitter, but as far as I’ve ever seen, most people only really pay attention to their Klout “score” on Twitter (I could be wrong).

However, as with most measurements, this “score” can be gamed.

Don’t Rely on Your Klout

Although I used to actually rely on a “good” Klout score to figure out who was a safe Twitter follow, I simply can’t do that anymore, and I’ll let you know why; people are gaming that system. (No surprise).

Here’s what I’ve been noticing for a long time now; people are simply retweeting ANYTHING where their Twitter handle is mentioned. If you say “Hi @SoandSo! How was lunch at that new place?”, @SoandSo would retweet it, or share it with their followers. By doing this, they are actually able to raise their Klout score because it is effectively using your handle again, like they are talking to you/someone and sharing something you shared first. It might seem obvious, but this is NOT engagement.

So, What Now?

If you really want to earn influence on Twitter, or any platform, here’s the first thing you need to know as a part of social media basics: you need to TALK to people and talk about your interests. If you were relying on Klout score to determine who to follow online, let me suggest you simply take a real look at the account you are looking to follow or unfollow. It takes some time, but by and large, it is the most sure-fire way to figure out if someone is really a robot, or a real person, worth talking to!

Need some help? Let me know! R3 Social Media would love to help you.

Social Media 101: Goals

Social Media 101: Goals
Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do. This is why I am writing the Social Media 101 series. This series will take an in depth look at social media, what it is and how to use it effectively for business.

Social Media 101: Goals

I’ve talked about having goals on social media before but it really is social media 101. The very first thing you need before you even have an account is a goal.

Continue reading

Social Media Tips and Tricks: R3 Social Media’s Top 10 Blog Posts

I share a lot of social media tips and tricks on this blog and as I was looking over my blog stats, I saw that I had certain articles that constantly get traffic. With that in mind, I wanted to share those with you all in one place, in case you’ve never seen them, or might be interested. 😉

1. How to Create a Hashtag

How To Create a Hashtag

In this post, I’m going to explain what “stealing a hashtag” is and why you really should do your homework before using a hashtag for your own purposes. <-Click to Tweet! [Read More]

2. What happens when you “Like” a Facebook Page

What Happens When You "Like" a Facebook Page
I get a lot of questions about social media and sometimes, they’re pretty interesting. Like this one, “If I like a page on Facebook, will they see my posts?” or “Can that page see my newsfeed?” [Read More]

3. How to Do Your Own Social Media Audit: Social Media Audit Explained

Social Media Audit - image by Al Muya

When you don’t have a solid strategy, it’s nearly impossible to actually gain any traction on any of the social networks, let alone do well on them. So what’s a business owner to do? [Read More]

4. 7 Easy Steps: How to Delete a Scheduled Facebook Post

Delete a Scheduled Post on Facebook

You hit the “schedule” button after typing your post and including the link and proper hashtags, and you see it. Oh, no! You used the wrong link! Or you’ve misspelled the event name (Or the guest’s name, or you’ve missed a comma or a word, etc.)! What can you do? [Read More]

5. Facebook Pages “Liking” Strategy

Facebook Pages Liking Strategy

There have been quite a few times when I have had to hide posts in my newsfeed because they are frankly items I don’t care about. They aren’t interesting to me, which led me to think “If I hate these types of posts, what am I doing to MY fans?” [Read More]

6. Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 tweetable social media tips for you to use and share! Just click the “Click to Tweet” text on the end of the tip you like, and voila! Have fun tweeting! [Read More]

7. 3 Twitter Secrets

3 Twitter Secrets

If you’re still learning Twitter, or even if you’re a seasoned user, these are great tips for anyone! [Read More]

8. Scheduling on Facebook: Changing a Scheduled Post

Scheduling on Facebook: Changing a Scheduled Post

Facebook has given us the ability to schedule posts, which can really help if you need something posted at certain times, and won’t be available. But what if you schedule something and there is a mistake, or the time or date needs to change? [Read More]

9. Using Hashtags on Facebook

using hashtags on facebook

It seems no one likes hashtags on Facebook. I mean no one. And if you’ve read anything recently, than you know recent studies have shown that using hashtags on Facebook may actually prevent your post from getting anywhere. But as with all changes, there are growing pains, and I truly believe that given enough time and enough brands and people embracing hashtags on Facebook, that they could be pretty great. [Read More]

10. Social Media Strategy: 3 Keys to Success

social media strategy: 3 keys to success

Everyone wants to know how to build a social media strategy. I get asked quite often about how to create a strategy and what you need to include in one. The truth of it is this: there is no one set way to do it. Of course, I have my way of doing it for my clients, but the next marketer might use a completely different system. They both might work, but they take different paths to get to similar destinations. [Read More]

Social Media Strategy: 3 Keys To Success

social-media-strategyEveryone wants to know how to build a social media strategy. I get asked quite often about how to create a strategy and what you need to include in one. The truth of it is this: there is no one set way to do it. Of course, I have my way of doing it for my clients, but the next marketer might use a completely different system. They both might work, but they take different paths to get to similar destinations.

So let’s talk about what they actually are. A social media strategy is a well laid out plan for your business to take advantage of the social media platforms. As with any strategy, it starts with a goal. With that goal in mind, you begin to create ideas of how you will arrive at that goal, using current successful tactics as well as what you see your competition doing that works. (Mimicry is the highest form of flattery, right?). How many times have you told yourself you really, really wanted that new computer, TV, Car, etc. and started saving for it just to end up buying something completely different that you saw in the store and absolutely had to have? That is sort of what can happen if you set your goal and your plan to accomplish that goal, then begin to slack off, or give up. You lose sight of the goal and then you wonder why you don’t have that new [insert item here].

And you don’t need to start out with some complicated mess of a strategy in order to be successful. The biggest lesson you need to learn with social media is that it really doesn’t have to be complicated or difficult. A lot of times, people want it to be hard; they cannot imagine “slow and easy wins the race”. But if you start off simple and keep it simple (remember, KISS), you’ll be able to earn more website traffic, build relationships, and gain leads.

Why Should I Have a Social Media Strategy?

“It’s just posting on Facebook and Twitter, right? I do that all day from my phone.” Well, that might be true, but you certainly aren’t posting anything that might be interesting to your potential business leads. But if you are, use it to your advantage on the accounts with your business name all over it! A social media strategy is important because it gives direction and keeps you focused while providing you with pertinent information about what is working and what isn’t working all that well. It allows you to adjust as you go along so that you can keep succeeding.

Let’s use the tortoise and the hare analogy again. The hare thought that by going super fast and getting way ahead he would win because the tortoise could never catch up. He took a nap and woke up to the tortoise having passed him, but knew he could easily pass him again, so he didn’t worry. If the hare had used a strategy, he would have been able to see that his nap gave the tortoise time to catch up, and if he had simply finished the race without anymore stops or interruptions, the story might have ended a little differently. But the hare wasn’t using a strategy and so with all of his arrogance, he lost. You don’t have to lose at social media!

Related: How to Do Your Own Social Media Audit: Social Media Audit Explained

3 Keys to a Successful Social Media Strategy

  1. First things first. You need to figure out your goal. If you’re just beginning or wanting to start from scratch, maybe, then begin with something small and simple. Let’s say you aim for a few more Facebook “likes”; come up with a number that you would like to see on your Facebook Page by the end of the month. Or maybe you want more repins on Pinterest, so you decide your goal is to update and complete your profile and all of your boards. Maybe these aren’t the most aggressive goals, but they don’t have to be.
  2. Keep track of what you’re doing. After the month is up, check out where you were and where you’ve ended up. Are you any closer to that goal? Did you meet the goal? A lot of times business owners know where they want to be, but they forget that in order to get there, you need to pay attention to what hasn’t been working so that they can avoid that. With a social media strategy, you’ll be checking on this each month so you can adjust how you are attempting to reach that goal.
  3. Compare what you’re doing to what your competitors are doing. Even with the best social media strategy, you should always know what your competitors are doing and how effective or ineffective that might be for them so you can possibly mimic or avoid it. Since you are both working toward reaching the same target audience, you can look at your competitors’ ideas for inspiration!

A social media strategy does not have to be deep or difficult to understand. It can be as simple as “I want to gain 5 more likes on my page this month and I’m going to do this by offering a coupon to them if they like my page and I’m going to tell my in-store customers about this after each purpose.” This isn’t a bad plan! Your aggressiveness will ultimately affect how fast you reach that goal, or how big that goal is. It’s up to you! They say getting started is the hardest part, so get the hard part over with! I encourage you to start taking your social media seriously and write a strategy today!

If this is still much too complicated or in-depth for you, R3 Social Media can always take care of your social media strategy and accounts for you! If you’re interested, check out my services page!

There is No Try on Social Media

There is no try on social media. Image credit: Foxspain Fotografía“Do or Do Not. There is no Try.” Master Yoda might have been onto something there. When it comes to Social Media, if you only “try”, you will surely fail. “Trying” implies a lack of strategy and effort. You “try” a dessert to see if you like it. You may or may not try it again. Social Media requires effort and time. If you “try” it now and then “try” again later, you won’t get far. If you want to succeed, you need to have goals in mind and plans for how you are going to work toward them. You want to spend that time and effort on “doing” not “trying”.

Social Media Requires Consistency

In order to build your online reputation, and therefore, trust, you need to be consistent; dependable (“doing”). People need to know they can always come to you for answers to their questions and that you will not only answer them, but you will do so in a timely fashion. A  research study in 2012 says that 32 percent of customers expect a response within 30 minutes. That might not be realistic, but it shows us that our customers want us present and paying attention, which requires consistency.

Related: Social Media Engagement – The Person Behind the Account

“Do” Social Media, Don’t “Try”!

Your social media strategy should focus on not just the goal, but the “how” of the goal. How are you going to gain “likes” on Facebook and followers on Twitter? How are you going to promote your products and services without annoying everyone you meet? The best rule to follow is the 80/20 rule; 80% shared (read: other people’s) content to 20% self-promotion. Don’t be afraid of getting involved in a conversation or answering a question. It shows you’re present and involved; you’re paying attention.

Three Steps to “Doing” Social Media

  1. Search for your industry’s popular hashtags. <- Click to tweet this. You can go to hashtags.org to find some of them, or you can follow accounts similar to yours and pay attention to the ones they use.
  2. Search for questions or keywords in the social network’s search box. <-Click to tweet this. When you find someone asking that question or wanting to know about your industry, answer them!
  3. Jump into conversations that you see happening. <- Click to tweet this. As you follow others, whether you’re following their pages, as on Facebook and Google Plus, or people as on Twitter and LinkedIn, jump into a conversation and share your thoughts. Let people know you’re out there.

If you follow these easy steps, you’ll be well on your way to beginning “doing” social media and once you add strategies and analytics, you’ll be starting off on the right foot, too!

Do you have any tips or questions? Share them below!

How To Do Social Media for Incredibly Boring Industries

how-to-do-social-media-for-incredibly-boring-industries. Photo credit Marcus NelsonOne of my very first clients was Industrial Electronic Repair. How much more boring can you get? I couldn’t get any pretty pictures for Pinterest, and no one wanted to know about our craft on Facebook. In fact, social media marketing was so fairly new at the time, that industrial-anything was difficult to build a community for. So, with such an obscure niche, how do you do social media for incredibly boring industries that simply aren’t made for social media? You engage.

Maybe you’ve recently been told by your boss to start getting the company on social media, or you’re the boss and you know you’ve got to start participating. Don’t worry, there are still ways to engage on social media in boring industries.

You need to know that your industry may not get a lot of traffic from certain platforms, mainly because your target audience is not there, but don’t avoid it. It’s a good plan to stay active on all platforms where you have an account, even if it’s just a little. With that said, you also don’t need to be on every single platform when you’re just starting out. My first recommendation would be to start with Twitter. Twitter is friendly and easy to engage on. You don’t have to stick with rigid rules on who to follow, as long as they are active and engaging, just like you will be. Of course, you may stay away from accounts that post questionable items, such as a lot of cursing or graphic images; use your best judgement. Your biggest concern will simply be to talk to others and get to know other accounts. Share information they share, join in conversations and show people that you are human. Don’t promote yourself too often, because it will only turn people off. The general rule is 80 percent content to 20 percent self-promotion. Or you could also use this rule; for every ten posts (meaning retweets and articles you find), share one tweet aimed at promoting your product or service.

Other Social Media for Boring Industries

Google Plus and LinkedIn are also fantastic platforms for the “boring” industries. You can find Groups on LinkedIn for your industry and begin finding great content to share, as well as new accounts to follow. Engage if you can, and LinkedIn can give you some great leads. Google Plus is attached directly to the search engine giant, so participating there and building a community there will help you with your SEO efforts. The more people that circle you and engage with you, the more it will really help your reputation.

What about Boring Industries on Pinterest?

You can still have an account for a boring industry on Pinterest. One way to do this is not to focus on “pretty photos”, but rather, pictures you can create with tips or helpful information about your products or services. You can create what one friend calls a “Pine”; and create a vine video of something your company does, or a how-to, then use that video on Pinterest.

So you have a boring industry on social media. So what? 😉


What is your industry and where do you get the most engagement? Tell me in the comments!