9 Time-Saving Social Media Tips and Tricks for Busy Digital Marketers

9 time-saving social media tips and tricks image

You’re busy. Probably too busy to be reading this article right now. But you’ve put an emphasis on learning and figuring out how to be more effective, and I’ve written a catchy title. Let’s stop wasting your time on an introduction; let’s talk about those social media tips and tricks you wanted. (P.S. you’re welcome for the most blunt article I’ve ever written)

And to make this even easier, here’s the TL;DR version:

  1. Hire someone. A good social media marketing professional will save you a ton of time and money, in the long run.
  2. Find someone you don’t have to manage. This is key in hiring anyone, ever.
  3. Trust them. Don’t micromanage. Another key in business. If you feel you have to watch them with an eagle eye, you hired the wrong person (or you need to let go.)
  4. Fire them. Give them a predetermined amount of time to work with you and for you to decide whether this relationship will be beneficial or not. Then fire them if needed.
  5. Create an operating procedure to get and give social media accesses/logins.
  6. Be sure there is a channel for clear communication. For regular purposes, but also just in case there is an urgent matter. It’s best to allow the social media professional to have direct access to the client.
  7. Be clear about goals and KPIs. Have them written and shared in a place for your team to see, so no one wastes effort or time doing things that won’t help you in the end.
  8. If you’re going to do reporting yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report!
  9. Let the social media coordinator write the social media portion of your proposal.

9 Time-Saving Social Media Tips and Tricks

Get a Social Media Professional

First, social media is its own beast. You know and I know it. It’s taken me years to educate myself on how to use it and how to be
successful in my campaigns. This is my job. You are good at other marketing aspects, probably SEO, link building, or creating websites. But this is another animal that you have yet to master because you run a business and you’re already doing most of the work. So my first tip is this; Hire someone else.

In the long run, this is going to save you time AND money. You don’t have time to read every article and test every theory. You’re running a business, building campaigns, and herding cats. Work with a few freelancers or social media marketers until you find the right one for your company and utilize them for what they are worth.

Make Sure They Are Self Disciplined

Now second, find someone you don’t have to manage. You do enough directing of interns and other employees on your staff, just trying to get the work done. You need to be able to trust the work will not only get done without you, but that it will also bring results. AND don’t waste more time (and money) trying to train someone. If your social media manager/coordinator doesn’t know how to be a social media manager or coordinator, they shouldn’t be working for you in that capacity.

Let Go

Looking over the shoulder of your social media coordinator is a waste of your time. This person is spying through a hole in the wall.

Trust them. Don’t micromanage. This is true of any position, but micromanaging a seasoned social media marketer will waste a ton of your time, too. The point in hiring someone to do the work is to free you up as well as bring in another steady revenue stream. That can’t happen if you’re always going to be looking over their shoulder or worrying about how they are handling things. If you can’t trust them, why did you hire them?

Get Rid of Bad Hires

Fire them. Yes. Don’t be afraid to do it. They aren’t bringing results or maybe they don’t fitsocial media marketer upset about losing their job. into your culture, whatever it is, fire them now, and move on. The sooner you can get someone that can deliver results, the less time you spend on trying to deliver those results yourself, in a rushed and disappointing, half-assed sort of way. (We all know you’ve done it before, and we all know how much it sucked when the client was less than pleased with your results.)

Standard Operating Procedures FTW

Don’t waste 2 weeks trying to get your team member the accesses they need in order to do the work. This is something they should be able to get without too much trouble, but if they aren’t asking for accesses to begin with, you may have a problem. So my tip is this: Create an operating procedure in order to get and give social media accesses/logins when needed, so it can all get done in one day.

Define KPIs

A goal on a field, representing social media goals and KPIsThis might be pretty obvious but, be clear about goals and KPIs. If your team doesn’t know what they are supposed to be working for, no one is going to be happy at the end of the month/project; especially the client.

Clear Access and Communication

This is another obvious one, but another one that I can’t stress enough. Be sure there is a channel for clear communication. Your new social media marketer/coordinator should be able to get a hold of you or the client in case of an unusual or problematic circumstance. I always prefer to have direct access to the client so I can simply get or give information in a timely manner and get a problem solved before it turns into something crazier, later.

Reporting, Reporting, Social Media Reporting

I’ve talked a lot about hiring a social media marketer/coordinator and how to arm them anA computer showing a screen with analytics for social media reportingd
yourself or your team with information so everything should go smoothly. But if you’re determined on doing the work yourself, there are two tips here about reporting.

First, if you’re going to do this yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report! Save yourself hours of work by letting them write up the results and then just copy/paste as necessary or share a google doc and let them put it right in.

Proposals

And our last time saving social media tip is …Let them write the social media portion of your proposal. Again, this can save countless hours for you, because they already know what work will need to get done and how it will get done. You can always go back and enter the pricing, but proofreading someone else’s proposal is going to be a lot less time than trying to write it yourself, go back and ask your social media person questions, then go back and write it in, etc., etc., etc.

So that’s it! If you need to save time AND money, while also making more money for your business, having a social media professional on your team is definitely one way to get it done. And if you’d rather partner up with a professional social media marketer so you don’t have to worry about any of the above, let’s meet for a coffee or have a chat!

What is Social Media?

What is Social Media

When I Googled the question “What is Social Media?” I got 1,230,000,000 hits. That’s a ton. I even browsed a few of the first articles that were on page 1 and 2. All of them were drab, basic little articles that essentially all started by asking “What is Social Media?” and then defining it. They would define it by telling you about Twitter and Instagram. Or give an actual definition (for those wondering, here it is: “websites and applications that enable users to create and share content or to participate in social networking.”).

But I don’t want to write a blog post about the actual technicalities of what social media is. I don’t want to give you some boring article about LinkedIn and Facebook and Pinterest. I want to delve a little deeper than that. Because beginners ask “What is social media,” and it’s easy to ask a friend or turn on the news and find out. I want to talk about what social media really is and what it does or doesn’t do.

Question: What is Social Media?

Beyond being platforms for communication and entertainment, social media networks have turned into communities where people congregate online in order to talk to other people like themselves or friends and family. They haven’t searched out social media to be sold to or marketed to, and brands of all sizes have flocked to the sites to do just that; many of which have failed miserably; some of which have done fantastic.

We are beings that want people to pay attention to us. We want what we want and we love it when someone else can understand and even offer us what we desire. Social media is about connecting. It’s about finding people.

What Have You Done to Connect on Social Media?

And I don’t mean “I have 25,000 followers on Twitter!” or “I have 540 friends on Facebook!” I mean what have you honestly done to reach out, recently, to the people out there? Have you chatted? Have you networked? Did you go out afterward for a cup of coffee?

The biggest misconception of social media is that you can get all this website traffic and all these social signals for your site or brand and that people will line up to buy your product or service. People forget to take those relationships, built entirely online, with real people, and build them OFFLINE. WITH REAL PEOPLE.

I’m speaking mainly about small businesses here. If you make a connection online and really value your customers, find ways to reach out to them and meet them. IRL (“in real life” for those of you that weren’t savvy to the tech-speak, there). Hold a special event for your social media fans and followers. Make it a big deal. They will love you for it and you will connect on a deeper level with the people that keep your business running. You might even be able to build up some advocates for your brand to keep shouting to the masses how awesome you are. How great would that be?

Will You Ever Answer My Question? “What IS Social Media?”

If you’ve read up to this point, Congratulations. You’ve already beat out millions of other people whose attention span is less than that of a goldfish. And if you’re still not getting it, maybe you should keep reading, and Google some other articles, while you’re at it. You might be ready for this.

What is Social Media? Work!

Don’t get me wrong. None of this social media “stuff” is easy. But it’s worth it if you do it right. You need a goal in mind and a strategy to hit that goal. You need people that are sold on the strategy and are willing to help you and your brand succeed; both inside your business and out. You can hire any Joe Schmoe off the street to do social media for you, but if you or they don’t have a goal and a strategy, you’re likely to find yourself knee deep in fake followers and meaningless numbers. The same is true if you just pass the buck to the youngest intern (who might also need to Google “What is social media?” because they don’t know what you’re saying) thinking “They’re young enough to understand this social media. Let them do it.” You’ll get what you pay for.

So it’s my turn to ask: What is Social Media?

Knowing your audience, like only you can and only you do, how can you define social media for them ..and for you? What is the platform they love? What do they like to do there? Why do they love your product? If your marketing team isn’t asking these questions and really finding out the real answers (and not something they imagine or theorize about), you’re missing it. Your brand is missing it. Social media is about connecting with that audience and really reaching them. Not just “engaging” them. But interacting with them. Once you really know your audience, you can reach them in ways you see bigger brands do. It’s not impossible. You just need to do it. Start out by finding what their favorite platforms are and why and then finding out why your brand would be great there and what it could mean for you (goal). It’s a glorious first step in the right direction.

If you enjoyed this article and want R3 Social Media to help you connect with your audience or target market, contact us here. We’d be happy to help you figure out how to connect with and build your online community.

How to Use Social Media

If you’re new to the internet or just new to business and realizing, quickly, that you need to be on social media, I wanted to write this article for you. You may not realize just how to use social media to your advantage and I wanted to help you get there. We all have to start somewhere, after all.

How to Use Social Media for Personal Use

First thing you really need to learn is that using social media for personal use and using social media for business are two different things. We cannot expect to use social media for ourselves and speak to our business audience. We have to learn how to use social media for personal use, so we can identify the differences learn how to use social media for business use and do our best for our target market. So, let’s begin!

First things, first; When you use social media for yourself, you’re doing it for your own entertainment, really. You’re focused on things that interest you or things you like to do, or support. You may not even think about what you’re writing when you make a new post, or what people might think of the picture you’re posting. They’re your friends and family, after all! And these are the major distinguishing factors between using social media for personal and business use. How you connect with others.

How to Use Social Media for Business; Two Ways

You might be thinking “Why do I need to learn how to use social media?” Right? “I already know how to post to Facebook!” But there’s more than just that.

There are really two ways to go about using social media for business.

  1. Using a personal account
  2. Using a business account

How to Use Social Media for Business with a Personal Account

When you are your business, and by this, I mean you are a comedian, or a personal trainer, or someone who uses their face as their business, you might find it easy to create a personal account that you use for strictly business, especially if you’ve already built a presence there and have a big following. Some people do this very successfully. The only real problem with this is lack of analytics. Personal social media profiles do not have access to the analytics that business accounts do, so you will lose out on some of the numbers, unless you manually track the different numbers that you want to follow, such as “likes”, “friends” (who are your audience), followers, shares, comments, etc.

You can even assign a sort of point system to these based on how the algorithms for each network work. This does require a bit of education on your part, as you will have to continually keep yourself in tune with the updates for each network. I’ll share a few things here in this post to help you get started.

Facebook:

Your goals on Facebook (for both personal and business) should always be a “share”. You want to create something that people will naturally want to share to their own timelines. When this happens, Facebook wants to show it to more people than they would a text post. Yes. Facebook’s Edgerank determines how much you see from whom, and it all comes down to 1. Who interacts with your account 2. How often they interact with your account 3. How many other people interact with your account and 4. How often they interact with your account. In short, the more eyes on your post, the more eyes Facebook will give your post (and future posts). Comments come in second in importance and “likes” are the least important, but if you gather plenty of those, even that can gain you some more traffic.

Twitter:

Retweets are the goal on Twitter. They have so much potential to reach so many people! Think of it this way, if one person retweets you, all of their followers now see your post, if someone THEY showed it to retweets THAT, you get another audience of people seeing your post, and so on. If you want to learn how to use social media and have little to no experience, definitely start with Twitter. It’s a very simple platform that can put you in touch with millions of people. I like to tell people it’s like an old school AOL or MSN chatroom. If you’ve ever used those, you can use Twitter.

LinkedIn:

LinkedIn isn’t like the rest. The goal here is to build your reputation. The network is all about business professionals, whether building a resume to find work, looking for people to fill those roles to work for them, or just to network. The point is, this network is treated like a giant conference or trade show. You are there to be about business and those relationships. The goal here should really be to build your reputation for industry knowledge and your network.

Pinterest:

If you’re using Pinterest for business, you should be pinning things that your target audience likes to see, commenting on their pins, and trying to build a community. It takes a much longer time to build a community on Pinterest and many, many hours of dedicated strategy on your part, but it can pay off, if you stick with it. Goals to track would most likely be original pins coming from your website OR the number of repins certain pins you create get. (Think blog posts)

Google Plus:

The goal on Google Plus is to build connections. You want to connect with people in your target audience and ultimately, have them share your posts. This tells Google you are worthy of a better place in their search results for your industry. It really is kind of that easy with this platform. The hard part is finding enough people that actually participate on it.

How to Use Social Media for Business with a Business account

Using social media for business is much easier with a business account because now you have access to all the analytics given to you by each platform, and its much easier to track your metrics. The biggest thing about using social media for business is just that you make sure you are consistent with whatever you are doing!

The goals will be the same as I outlined above, but measuring it all will be much, MUCH easier. I definitely encourage everyone to use business accounts for that purpose! Well, I hope I taught you a little bit about how to use social media for business, and if you ever need some help or think you need someone to manage your accounts, feel free to contact us!

 

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your BusinessWelcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media tips article is here: 50 Tweetable Social Media Tips for You and Your Business.

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 😉

Social Media Tips for Twitter

1. This first tip originated with my friend @Carol_Stephen: Create a “tweet library”. A document of pre-made and researched tweets. (And keep it up to date) <-Click to tweet this.
2. Look for active accounts to follow. Check out your own followers’ followers for engaging, active users to connect with.<-Click to tweet this.
3. Be sure to create a header image for your profile with the correct dimensions: 1252 x 626px is best. <-Click to tweet this.
4. Be sure to add your website to your twitter profile. Make it as easy as possible for people to find out more about you!<-Click to tweet this.
5. Instead of a logo, use a photo with your logo on it. People like to connect with faces, not logos.<-Click to tweet this.
6. Spend at least 5 minutes each day looking at your stream. Retweet items that are relevant to your audience.<-Click to tweet this.
7. Be sure your audience is on Twitter. In 2013, the fastest growing demographic was 55–64 year age group.<-Click to tweet this.
8. Tweets now are 5X as likely to get engagement when they include an image. [Link]<-Click to tweet this.
9. Make sure you include tweets as pic.twitter uploads, or they won’t show up in previews on the timeline.<-Click to tweet this.
10. Avoid shortening your words. It’s truly off-putting to many followers. Ths dsnt lk gd 2 U, does it?<-Click to tweet this.

Social Media Tips for LinkedIn

11. Update your own status 3 times a day with useful information.<-Click to tweet this.
12. Create an eye-catching title to create more interest and help SEO via @pamannmarketing <-Click to tweet this.
13. Search for and research groups to join. You don’t want to join a bunch of dead or self promotional groups. <-Click to tweet this.
14. Join groups that your target audience will be interested in, not what YOU’RE necessarily interested in. <-Click to tweet this.
15.Join groups and participate. Engage with others’ posts that you find value in. <-Click to tweet this.
16. Ask and answer questions to prove that you are knowledgeable and interacting. <-Click to tweet this.
17. Network in real life, and move those into a LinkedIn connection. <-Click to tweet this.
18. Include a genuine message with your connection requests. Erase the pre made statement. Be authentic. <-Click to tweet this.
19. Login EVERY DAY. <-Click to tweet this.
20. Above ALL else; be professional. Do not have a shirtless picture as an avatar or post about poop. H/T @DIYAdventurer <-Click to tweet this.

Social Media Tips for Pinterest

21. Pin Vine videos of short step by steps and link to your blog post with full instructions.<-Click to tweet this.
22. Create your own place pin map of a tour of your area ending at your place of business.<-Click to tweet this.
23. ALWAYS include a description on your pins.<-Click to tweet this.
24. ALWAYS make sure your pins and repins click through.<-Click to tweet this.
25. When you create a new board, be sure it has at least 5 pins in it so it looks full on your page.<-Click to tweet this.
26. Leave comments on pins that you enjoy or find relevant to your industry.<-Click to tweet this.
27. Verify your website.<-Click to tweet this.
28. Don’t upload a new pin. It can be misleading if you link to a page where that image doesnt exist.<-Click to tweet this.
29. Don’t pin 2,000 times at once. A friend called this “Machine gunning the feed”. People don’t generally like it.<-Click to tweet this.
30. If you can create and pin new content from your blog often, DO IT. Its better than a repin.<-Click to tweet this.

Social Media Tips for Google Plus

31. Search for people to add to your circles based on their interaction. If they don’t talk to anyone, why bother?<-Click to tweet this.
32. Do NOT share posts with your circles, unless you know they appreciate the notification AND email. (Read: they’ve asked to be notified. ) <-Click to tweet this.
33. Create a “blog notification” circle just for people that want the alert of a new post. <-Click to tweet this.
34. Use a strong call to action on your posts to encourage people to click through your links.<-Click to tweet this.
35. Use plus mentions when appropriate and applicable.<-Click to tweet this.
36. Via Wade Harmon, Google plussers love to “pin to read later”. Add a link to your pin!<-Click to tweet this.
37. Also via Wade Harmon, use a 600x900px image for your post!<-Click to tweet this.
38. Don’t be afraid to post whenever you want, just pay attention to when you get the most interaction to save for important posts. <-Click to tweet this.
39. There is lots of data through Google Analytics to view your metrics and measure success. Use it!<-Click to tweet this.
40. Like with all platforms, interact with people responding to you!<-Click to tweet this.

Social Media Tips for Instagram

41. Share “behind the scenes” photos. People love to feel “included”.<-Click to tweet this.
42. Take “silly staff” photos. Have some fun! <-Click to tweet this.
43. Add photos of little-known ways your product can help people.<-Click to tweet this.
44. Show pictures of your company volunteering or being philanthropic/giving or helping people.<-Click to tweet this.
45. Support your city. Take great pictures of the area surrounding you.<-Click to tweet this.
46. Use instagram videos for short how-tos or recipes.<-Click to tweet this.
47. Use videos for quick tips.<-Click to tweet this.
48. Use videos for recruiting.<-Click to tweet this.
49. Use videos for highlighting employees’ accomplishments.<-Click to tweet this.
50. Use videos to show DIY projects featuring your product.<-Click to tweet this.

Pin this image as quick reference!
Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media for Events: Helping Out with #SMTulsa and #CoUFest

Social Media for Events: Helping Out with #SMTulsa and #CoUFest

Downtown Tulsa, all lit up.

I live in a great city. Tulsa is a great place with a small town sort of feel to it. You can go to the grocery store and talk to the person behind you without a second thought. People still hold the door open for you when you leave the bank. Tulsa is also named the most affordable place to live in the USA and the number one best city for young entrepreneurs. We have amazing art deco architecture and a brand new, booming downtown district. So when I joined #SMTulsa, I was pretty excited about the possibilities; of the new people I could meet. When I was invited to be a part of the Center of the Universe Festival (#CoUFest) Social Media Dream Team last year, I was ecstatic to be able to do some social media for events like this one!

It was fun to be able to be a part of that experience and help with the social media. We worked with a team of photographers that provided us with some really great pictures that really captured the event. Our team went around the whole festival taking pictures and asking questions. Some social media for events keep their teams all holed up in a building. We weren’t held aloft in some corporate office. We got to see the bands and talk to the fans. The founder of #SMTulsa and our leader, Cheryl said “We created more content in two days than most people create in the whole year!”

Social media for events is a big job but it can be a LOT of fun, so getting the chance to help out with the Social Media Tulsa Social Business Conference this year made me pretty happy, too. The group of people that I get to work with really know what they’re doing and it’s fun to be immersed in something I have so much fun doing (social media for events 😉 )! And the social media event marketing for the  #SMTulsa Conference has been a challenge, but it’s nothing we can’t handle. In fact, we just gave away free registration yesterday and tomorrow is the conference where we get to giveaway even more awesome stuff! But I digress. I wanted to share some of my tips for social media for events in this post, so let me get to it!

Social Media for Events: 7 Marketing Tips

Social media for events isn’t terribly difficult, as long as you have a plan. So you know you’re going to have a conference next year? Make sure you start planning now! You don’t need to have your whole team ready to go, you don’t really need to meet with anyone yet, but start your outline. These tips for social media for events will help you create an outline and make your social media successful!

  1. Social media for events relies on where you audience is, so be sure you’re paying attention to where your audience “lives”. This may change over time, but be sure you are paying attention to where you get the most interaction with your social media. You’ll focus on these platforms during the event.
  2. Don’t ignore your social media. If you only post and participate during your event, you’ll lose some of your audience. You need to keep them interested all year long. Social media for events isn’t really just a one time thing (see tip 5).
  3. Social media for events can get complicated; remember to KISS (keep it simple, silly!) Social media for events can get complicated, if you let it. Be sure to delegate if you need to, have some ideas, hand it over to someone else so they can run with it.
  4. Make it FUN. Social media was created to create connections. Many people use it just for FUN, so if your posts are boring, you’ll lose your audience. Contests can help with this, but be sure to follow the rules on the platform you use!
  5. Create CONTENT, CONTENT, CONTENT! You can take advantage of this year’s social media by creating enough content to last you ALL YEAR. This way you can show everyone how fun the event is, and how fun it will be again.
  6. Have a Strategy. Social media for events is just like your regular social media for marketing. You want to have a goal in mind (driving traffic, spreading the word, gaining attendance, etc) and a way you plan to reach that goal.
  7. Don’t be afraid to run with it. Social media for events can have it’s own “life”, especially if your audience “takes it over”. This can be a fantastic experience, so don’t try to stop it. Just try to direct it a little by providing the content you want to share and replying to your audience.
  8. BONUS: ENGAGE, ENGAGE, ENGAGE! One of the biggest mistakes I see with the  social media for events I’ve attended is no one is interacting with the people attempting to engage with the brand. Don’t just post; converse!

That last tip is pretty important and at #SMTulsa, we will be engaging! Hopefully you consider joining us there and if you do, find me! ..Or there is always next year, too. 😉

3 Super Simple Tips for Twitter: How to Get Started

twitterOnce you’ve created a Twitter account, and you’ve filled out your profile, uploaded your avatar, and followed a few accounts, you probably want to know where to go from here.

If you’re completely new to Twitter, than my first suggestion [Bonus!] is to take a week (at least) and watch and click around and find out how Twitter works. Learn Twitter. Once you’ve become comfortable, you can really start to build up your account for marketing purposes.

How Do I Get Started on Twitter?

  1. You need to know who your target market is, but before you begin finding them on Twitter, find a few really great accounts to follow that will share fantastic industry information. <-Click to tweet! You’ll want to be able to share that content as well as your own on this account for your target market. Follow as many “content creators” as you can, but make sure they are active, and still posting (sometimes, they get abandoned).
  2. [Bonus!] Now, go find people that are in your target market (Click to tweet!) by searching for people in Twitter’s advanced search. (Do this by typing in your first search phrase/word, then clicking on the gear on the upper right. Shown in pictures below.) This will allow you to find people that are talking about your topic, and you can include more than one search item.
  3. Begin following accounts that are active.<–Click to tweet! It won’t do you any good to find all these great accounts if you can’t get into any conversations with them.
  4. Touch your account at least once a day. <–Click to tweet! It doesn’t matter if it’s for five minutes, or ten, or fifteen. Login to Twitter once a day and answer anyone that has talked to you. If no one has talked to you, thank new followers. If you don’t have any new followers, go find content to Retweet from your followers. Do this every day.

Simple, right? These tips should get you going. Of course, you’re going to need some kind of strategy and be creating your own content to share, because that will be your ultimate goal; getting people to share YOUR content. But these super simple tips for Twitter should get you off to a great start.

Related posts:

Should I Use My Logo or My Picture for my Social Media Avatar?
3 Twitter Secrets
When to Post to Facebook and Twitter: Do Your Own Research

Using Hashtags on Facebook

hashtags on facebook

Frustrated by hashtags on Facebook?

It seems no one likes hashtags on Facebook. I mean no one. And if you’ve read anything recently, than you know recent studies have shown that using hashtags on Facebook may actually prevent your post from getting anywhere. But as with all changes, there are growing pains, and I truly believe that given enough time and enough brands and people embracing hashtags on Facebook, that they could be pretty great.

Why Hashtags on Facebook are Annoying

A few friends of mine and I had this conversation and because of it, I recently started a conversation on my Facebook Page, to find out if people actually used or clicked on those hashtags on Facebook. (You can join that conversation below!)

Hashtags are annoying on Facebook, mainly because no one knows how to use them.. on Facebook. Here’s part of a comment from my Facebook Page discussion:

“People and businesses (gasp) either hashtag everything or don’t know how to use it so it is useless.” – Ruby Rusine

I absolutely agree. I can’t stand it when I see someone cross posting from Instagram and there are 10 or 12 hashtags sitting above the picture. And in many ways, I think posts like that are what cause people to be so turned off by hashtags on Facebook.

When people abuse Facebook this way, of course it’s going to make people frustrated. Just like when people crosspost from Twitter to Facebook. It’s annoying.

But I honestly believe that as long as Facebook doesn’t take hashtags away, they could be really useful.

3 Ways Hashtags on Facebook Could Be Great

  1. They have potential. People are used to using hashtags on Instagram, Pinterest, and Twitter, and granted, not everyone on Facebook understands them, but that shouldn’t stop us. If done correctly, hashtags on Facebook could be used for an event such as we already do on Twitter. Encourage people to use your even hashtag on all platforms!
  2. They are an easy way to track the conversation. Just like hashtags everywhere else, Facebook has made them clickable and searchable. Are people using your hashtag on Facebook, already? How would you know if you don’t look?
  3. They are an easy way to find new material. Similar to my experiences on LinkedIn, I have actually found new content using hashtags on Facebook. By clicking an industry hashtag, I have found new pages to follow with great information that I would not have found any other way.

Related: Four Ways Marketers Can Use Hashtags On Facebook

I know that this post probably won’t change a lot of minds, but I feel like it’s worth a try! 😉 Do you agree? Are hashtags worth the effort on Facebook?

Three Places I Always Find Great Content

We all know that part of running a Social Media campaign is finding great content to share with others, as well as engaging with those that share fantastic articles and information. Through the years, I have looked all over and of course, I find it all over, but there are three places that I consistently find great content for my readers.

Where Can I Find Great Content?

  1. triberrTriberr. Although you may not have heard about Triberr, it is a great place to find content to share. On this site, you join “tribes”, where people are grouped by a common topic and you can view and share their blog posts. And if you are a member of these “tribes”, they can share yours. Although I do find one common issue – a lot of people in the same Tribes, sharing the same content – I do find some gems in there and I do like to share what I find.
  2. linkedinlogoLinkedIn Groups. I have joined a few LinkedIn Groups and after looking around, I have found others sharing great things they find from elsewhere, plus blog articles that I may not have found otherwise, from people I’m simply not connected with anywhere else. It’s also a great place to build relationships with people that may not be as active on other networks, or you may not have been able to find otherwise.
  3. R3 Social MediaMy Followers. That’s right. When someone new follows me on Twitter, or a new page likes my Facebook page, I do try to look through their content to find any hidden gems they might have found, or might have written. It’s a practice that also leads to more engagement. Be sure to give credit by “sharing” or “retweeting/RTing”.

And those are three fantastic places I find content, when I need it. Of course, there are other ways to find content and creating your own is always great, but sharing others’ work and being willing to give a “shout out” to them is what Social Media is all about!

Where do you always find great content?

The Number One Thing NOT To Do on Google Plus

Google PlusEvery platform has rules of etiquette. Sometimes they are unspoken, but you can learn them if you pay enough attention. I’m still not completely sold on Google Plus, and I’m not alone on that. I used to be in a love/hate relationship with G+, because we were always being told “It’s great for SEO!”, but it was just such a weird platform.

So now that I’ve told you my dirty little secret, let me also say that Google Plus has certainly grown since it was launched in 2011. Even though I’m still not completely in love with it, I will say that it is starting to grow on me, but there will always be those people that don’t do things right. So, please, let me help teach you one of the number one things that you should NOT do on G+! (Please?!)

What is the #1 Thing NOT To Do on Google Plus?

When you create a post on G+, at the bottom of the box, there is an option that is labeled “To:”. In that box, “Public” is automatically chosen for you, and this will show your post to, you guessed it, the Public.

Google Plus PostHowever, if you add any of your circles, or you tag a person’s name, they will get a notification, possibly even an email, if they have it setup that way.

Now this is perfectly great if you really want to bring something awesome to the attention of your circles or to a few select people, but the number 1 thing not to do on Google Plus, is to notify everyone you know, every single time you post! (<-Click to tweet this!) This is akin to shouting “Look at me! Look at me!” every single time you post on G+.

No one likes that. I promise. In fact, I wrote this post because I just had to “mute” someone who was continually notifying me every time he posted something, regardless of what it was. It’s annoying!

Social media, no matter what platform you’re on, is pretty much against the me-me-me, self-promoting-without-engaging type of posts, so please don’t lose potential clients or anger friends by doing this! And if you want to find me on G+, circle me here (or here)!

What other social media rules do you wish people wouldn’t break?