Starting a Tweet Archive: More Twitter Marketing in Less Time!

starting-tweet-archive-more-marketing-less-timeSo you probably read all about what a Tweet Archive is in our previous article, so this article is all about how to start one. The easiest way.

What the Heck is a Tweet Archive?

Now, you can call it a Tweet Archive, a Twitter Library or a Tweet Library, but it’s all the same thing; a document full of pre-made tweets that you can use to earn more engagement on your Twitter feed while also adding more value for your followers — all in less time! It must be magic, right? Haha, no it’s not. It’s the power of Hootsuite.

Tweet Archives; Excel is Your Friend

HootSuite Pro allows you to “bulk” schedule some of your tweets, so creating a tweet archive to use this feature is pretty paramount. Doing this now and maintaining the timeliness of the content you use once in a while, will save you a lot of time. To further save yourself the time, you create a tweet archive full of evergreen, or timeless, tweets. This prevents you from having to really worry about how long you use these tweets. However, I recommend if you do plan to use these over and over, you create at least 50 or more. If you use a tweet archive with 50 pre-made tweets, and schedule for them to post to Twitter about every hour for even 10 hours a day, you’ll have 5 days worth of tweets! If you schedule more often, you’ll still have quite a few days’ worth.

HootSuite uses an excel template sheet that they provide so Microsoft excel will be your friend. I promise, though, you don’t need to know anything special. You can find the template for your new tweet archive here.

How to Format Your Tweet Archive

HootSuite has a few rules for their bulk scheduling feature, so following them while you create your Tweet Archive will definitely save you some time (and frustration) later on, when you’re ready to upload all of those awesome tweets into your account. Here’s what HootSuite has to say:

    • Column 1: Date and time. The accepted DATE format is: mm/dd/yyyy hh:mm or dd/mm/yyyy hh:mm Be sure to identify which format you are using above.
    • Column 2: Your message. For Twitter there is a limit of 140 characters, including the URL (which reserves at most 23 characters)
    • Column 3: URL (optional): The full URL
    • Times must be set in the future (at least 10 minutes from upload time)
    • Posting times should end in either a 5 or a 0, i.e. 10:45 or 10:50.
    • Define only one message per time slot.
    • Duplicate messages are not allowed.
    • There is a maximum of 350 scheduled messages across all social networks.

As you can see, they mention to make sure your tweets are of correct length. If you plan to add a link, be sure to limit your tweet message to about 117 characters so the link will fit into your tweet!

Is It Really That Easy? / You Are Not a Robot

Yes! Well.. creating and using the tweet archive is relatively that easy. You have to be sure that you are updating your content and your tweets or else they become stale and people will start thinking you just don’t care. The other MOST IMPORTANT THING YOU MUST ABSOLUTELY DO IS.. Reply! Engage!

You must be sure that even though you are using automation here, you are not forgetting the people reading your tweets. This “tool” is another great addition to your arsenal of social media marketing, but you still need to be “real” on Twitter. If you’re only adding to the noise and you aren’t responding to the people that follow you, than you’re not really doing anything to help yourself at all.

So, there you go in a pinch (and three articles)! How to create a tweet archive, save yourself a little time, and market yourself or your brand on Twitter!

If you want to follow R3 Social Media, join us @R3SocialMedia! We can talk about your tweet archive, or you can see me discuss how to create your tweet archive at this year’s Social Media Tulsa Conference!

Scheduled Facebook Posts: How to Edit a Scheduled Post in 7 Simple Steps

Scheduled Facebook Post: How to Edit a Scheduled Post in 7 Simple StepsSo you know how make scheduled Facebook posts. Maybe you’ve used them before, and you are beginning to use them more often, but you need to change one or two. Facebook recently enabled the option for “editing” a scheduled post, but as far as it goes for me, it didn’t work at first. I noticed they took the option away for a limited period, and when it came back, it did work. (Yay!)

Before we get into how to edit your scheduled Facebook posts, let’s cover why we would use scheduled Facebook posts to begin with. Many people don’t agree with social media automation, so scheduling posts is almost like committing a cardinal sin, and at one point, I might have been one of those people, but as my business has grown, and I have more than one client, I can see the positive side of automation. It enables you to schedule a few posts throughout the day, and check in during time when work isn’t as heavy. This is still genuine interaction, and as long as you are engaging with your audience and their responses, I don’t see any problems with doing this.

I do have a few rules for scheduled Facebook posts and since we’re on the topic, I wanted to share them with you, before we get to how to edit them, after we’ve created them.

My Rules for Scheduled Facebook Posts

  1. I don’t post more than 2-3 times a day on Facebook. I will schedule these once a week if I can. It takes some time, but allows me to focus on the engagement later.
  2. Check in 2-3 times a day on those posts. I will check on my scheduled Facebook posts in the morning, early afternoon and then again at the end of my day to make sure I can respond to any comments and to thank anyone who shared.
  3. Be consistently available. Don’t create scheduled Facebook posts (or any social media posts) if you aren’t going to be around all day or you’ll be going on vacation. If you can’t interact with your audience, and you can’t be social, I don’t recommend posting. Hopefully you can pass that task on to someone you trust, or hire a social media marketer to take care of it for you.

So now that you understand a few simple common sense rules for your scheduled Facebook posts, I encourage you to try it out for your social media or Facebook strategy. And don’t be alarmed. It may or may not work for you. Everyone is different, every page, business, and audience are too. Just don’t be afraid to test a new idea. Now on to the good stuff! 😉

If you’ve read my post 7 Easy Steps: How to Delete a Scheduled Post on Facebook, than you already know how to view your scheduled Facebook posts and you’re set. But for posterity’s sake, I’ll cover it again here.

How to Edit Scheduled Facebook Posts

  1. When logged in, Click the gear next to your name.
  2. Choose the page you need.
  3. From the Admin Panel, you can do either 1) Click “Posts” on the left-hand side of the panel, then click on “Activity Log” or 2) Click on the “Edit Page” button, and click “Use Activity Log”.Scheduled Facebook Post: How to Edit a Scheduled Post in 7 Simple Steps
  4. Once you are in the activity log, you’ll be able to scroll through the currently scheduled Facebook posts for that page.
  5. Find the post you wish to change.
  6. Hover close to the top right hand corner of this post and click the arrow that shows up and click “Edit”.Scheduled Facebook Posts: How to Edit a Scheduled Post in 7 Simple Steps
  7. Now Facebook gives you an open box to edit the text for your post!

Now, there is only one real problem when you are attempting to edit images that you have saved as scheduled Facebook posts; you can’t edit the image at all. You cannot change the image to another one. This is unfortunate.

For scheduled Facebook posts where you have an image as a part of your content, you will simply need to continue to do what we did before and delete the post and recreate it. (Sigh.) Maybe they’ll change this soon and I’ll be posting about “how to edit your scheduled Facebook posts with images!”

So, there you have it. Now you know the secret! 😉 Do you have any social media questions? Reach out to me on Twitter @R3SocialMedia!

Facebook Pages: “Liking” Strategy

Facebook LikingIf you pay much attention to your Facebook Page newsfeed stream, than you probably have noticed quite a few “ABC Page has liked a status” or “XYZ Page has liked a photo” or “..commented on a link” or or or.. I’m sure you have.

There have been quite a few times when I have had to hide these types of posts in my newsfeed because they are frankly items I don’t care about. They aren’t interesting to me, which led me to think “If I hate these types of posts, what am I doing to MY fans?”

Why I Won’t “Like” Just Anything

After this thought ran through my head, I immediately began implementing a strategy on my page where I would not “like” items unless they would serve some value to my fans.

For instance, I might normally have “liked” a photo of a silly cat on a Friday and commented on that photo with something like “Happy Friday!” to engage another page, however now, I don’t do that nearly as often now. Here’s why:

When I “Like” that photo and comment on the post, it will come up in my fans newsfeed just like in the image below.

Facebook Liking StrategyIt gives my fans the opportunity to not only “Like” the same photo (or status) but it ALSO shows my fans the Like button for that page. This is where I began really thinking about what I was “liking” as my page, and why you should, too.

Keep it Professional

The first thing to keep in mind is that if you are using your page to “like” pages that reflect your personal views (IE religious, political) you are potentially driving customers AWAY.

Think about it. If your business is just starting, or maybe struggling, and you are using social media as a means to “get out there”, than the last thing you want is to offend those potential customers, right? But if you are “liking” statuses and photos that are (for example) extremely political or religiously motivated, and your business has nothing to do with either, you could be chasing those clients away.

Facebook Liking Strategy Photo

A better way to do it is to simply not “like” those other pages as your page. Go ahead and “like” them, but do it from your personal profile, where it is less likely to reach your customers.

Keep it Interesting

When looking through your Page’s newsfeed for content, try to keep your customers in mind. What would they want to see/learn/find? Try to “like” items based on what your customers need or want or that will provide them with interesting information. Remember; This is just one more way your page is providing them content.

Don’t Go Overboard

So you don’t have a lot of time, and you are scanning your Page’s newsfeed and clicking “like” on all of your favorite updates. Click, Click, Click, Click, Click, Click. Okay, done.

Do you realize you just posted “ABC Page just liked a Status/Photo”, plus said Status or Photo and a Like Button for those pages, six times, in sequence to all of your fans?

Would you enjoy that from your favorite pages? If you logged into Facebook on your personal profile and looked through your newsfeed, would you enjoy seeing six (or ten, or twenty) updates from “XYZ Page” “liking” various and seemingly random posts? No? Then why do it to your fans?

Below is an example of a page doing just that, and it’s only a small sample of the posts this page machine gunned my newsfeed with. I will be “hiding” these posts! Bad for the page.

Facebook Liking Strategy

Don’t be scared to “like” posts from your favorite places, but perhaps limit it to 2 or 3 at a time.

If you have questions about this or any other type of Social Media Strategy, contact me! I’d love to hear from you!

Have a Plan for Your Social Media

Planning For Your Social Media

Plan for Social Media

I’m talking about a slightly morbid topic today. Death. Oh, no! Not death! Yes. Death. As a culture, we have created a stigma about Death that it is scary. Death is icky. Death is not something we ever want to talk about, but we know it is inevitable.

Do you have a will? You might. If so, have you ever thought about adding directions about your email accounts? What about your twitter account? No? Think about this. What if you got run over by a semi truck tomorrow? Does anyone know your passwords and usernames for the hundreds of possible social media profiles you have? Do you have a list of those profiles? Why not make that a part of your will?

I experienced the death of a very nice social media personality not too long ago and we, as the social media personalities that interacted with him, saw that his twitter account was still set to automatically share blog posts and other news articles, even though he had passed away. Others that did not know he had passed were still attempting to converse with him and we had to step in and explain.

Luckily, his wife was able to fix that situation after a while, but some of us realized that we had never thought about what WE would do in that same situation!

#SocialMediaTip: Have a plan for your Social Media for when you die. You never know what’ll happen, and its better to have a plan.

— Roxanne R. Roark (@r3socialmedia) July 11, 2012

I want you to think about it! Think about it right now! What would your friends and family do with your social media if you were no longer around to take care of it? Do you have plan?

I recommend the following:

  1. Make a list of accounts that you keep. List the website, username, and password for each website. (Ex: www.twitter.com Username: MyUserName123 Password: MyPassword123)
  2. Make a list of any automatic delivery services you are using, such as dlvr.it or time.ly and the username and password. (It might be nice if you include a “how-to” for your friends to turn the account off, or delete it.)
  3. Make a detailed list of how you would like these accounts handled. If you want them all deleted, say so. If you would like to give the option for someone to take over the account, say that! Whatever you want to happen, tell someone! Write it down.

Its really that easy. Websites try very hard to keep our information secure, so getting into your accounts without you won’t be easy. So while it might not seem pleasant to think about, or even do, in this age of technology and security, giving your friends and family these small pieces of information will make everything much easier for them.

Thanks for reading.

-Roxanne