#NoAutoDMs is a Twitter hashtag created by friend and fellow Tweep, Bridget @YouTooCanBeGuru, to represent a sort of following that has cropped up in the Twitter-sphere that believe using automated direct messages on Twitter is spammy, cold, and just not cool. Her definition is as follows: “I started using this tag because of a series of rants regarding the impersonal nature of automatic messages sent out when you follow an account. Not only do I find them annoying, but they are often not even true. “I enjoy your tweets” may be the message, but they are not following me. Etc.”
I am a believer of #NoAutoDMs, and that an automatic direct message on twitter, or anywhere, for that matter, just doesn’t give the face value representation that you are really trying to present to people. Plus, it *can* be annoying.
Let’s say I just followed you on Twitter. Yey! Now I get a message from you that says “Hey, thanks for connecting with us! Please visit us at www.visit-our-site.com.” but I don’t click on it. I have no interest in clicking on a link for every person I connect with, unless they give me good reason to, and sending me a lifeless message isn’t it.
Now, let’s say we are having a chat about the weather, and somehow, that relates to your website, so you say “Oh, we have this gadget that predicts rain! You might like it! www.visit-our-site.com”. Well, now I have a reason to visit your site, and you have engaged me to let me know you are not just another robot, so I’ll click that link.
The difference between these scenarios is interaction and interest. What if I replied to that automated direct message you have setup to send to everyone who follows you? What if you weren’t there to reply to me, and had, in fact, gone on vacation for a few days? Well, to me, that would mean I get no reply for days. It also means to me, you might be a robot, and I don’t like robots. That’s how fast some companies or people can lose interest in following you. If they try to interact with you, and you are not presenting a lifeform to interact with, for even a few days, some account holders just move on.
That is the premise behind #NoAutoDMs. It’s a courtesy thing. It’s a social thing. You want to make sure you are courteous and talking to others. No one likes to try to engage and get nothing in return. It gets boring trying to have a one-sided conversation! Some just don’t like automated messages because they are cold, and its obvious no one is behind the keyboard typing the message.
Social media is supposed to be “social”, not (completely) automated (I’ll write about that in another post). We should all try to keep it that way.