This is the third post in my “How to Do Your Own Social Media Audit” series! If you haven’t read the first post, you can click here to read it.
In order to play around with your strategy, you’ll need to begin implementing it. I recommend implementing and sticking to a strategy for at least 30 days before looking over the results and changing anything. 30 days gives you plenty of time to get information about what is and isn’t working. If you get regular and really great interaction all the time, you could probably check out your results about every two weeks.
Getting and Measuring Results
Once you have been using your strategy, you’ll have probably learned a little more about your target audience and what they think about your Brand or how they enjoy interacting with your brand. Besides that, you have analytics to teach you more about what is working and what isn’t. Tools provided by the platforms themselves, and other websites can give us tons of information, helping us to measure our success or failure.
Example: “Facebook Insights is telling me people are enjoying my pictures of cats more than my posts about dogs. They also really like my coupon, I reached my goal already.”
From the results, we can conclude which way to go and change our strategy to closer match the best results. We can’t be afraid to change what we are doing, if our results are screaming at us “This isn’t working!” If you aren’t reaching your goals, it’s time to change something.
For a more in-depth look at a Social Media Audit, stay tuned for more on how to take a look at your competitors and how you can use that information to your advantage!
When was the last time you changed your strategy?