How to Do Your Own Social Media Audit: Complete Profiles

This is the second post in my “How to Do Your Own Social Media Audit” series! If you haven’t read the first post, you can click here to read it.

After you have answered the questions “Why are we using this social account?” “Why do we want to use it?” “What are our goals for this social media platform?” “Are our target markets using it?” and you have a good idea of where you want to start, you can begin making your social accounts (or updating them).

First Things First

Before you begin with your goals and strategy writing, you’ll want to make sure all of your profiles that you will be working with are complete. If you’re missing an avatar, make one and upload it. If you haven’t filled out all of your bio or “about me” information, fill it! If you don’t have a link to your website somewhere, ADD IT. I think you have the idea. If you don’t have any social media accounts, this is the time to create your first account(s).

Complete Profiles and Bio

Why is this so important? If you are (still) sporting an egg on Twitter, no one is going to trust you. A lot of spammers are still eggs. It also shows that you aren’t taking this social “stuff” seriously, and no one will take you seriously because of it.

Bios are important because it gives the “elevator pitch” for you. It’s a quick little summary of everything you are and do. Twitter gives you only 160 characters to tell someone like me everything you want them to really know and why we should follow you, so focus on the important and “tasty” stuff. Facebook and other networks give you more space, but don’t try to fit in too much. Think of it like a mini resume. Highlights.

Avatar: Photo vs. Logo

When you get to uploading your avatar, you’ll have to make a choice between using your photo, your business logo, or a mixture of both. Personally, I like adding the company logo to a photo, because it brands the photo, and gives a real face for people to put to all of those posts. I especially recommend doing this if there will be more than one person tweeting for the company under different handles (such as @BrianWithABCinc, @SamWithABCinc) People enjoy talking to other people, and customers will trust a person’s photo better than a logo.

Have you started your own social media audit?

Be sure to check all of the posts in this series:

Social Media Audit Explained
Complete Profiles (reading)
Goals and Strategies
Getting and Measuring Results
Checking Competitors