6 Pretty Obvious Reasons Why SEO Agencies Need a Kickass Social Media Marketing Consultant

Silhouette of a person doing a jump kick to represent "kickass social media consultant"In the past 5 years, I’ve worked with a number of Search Engine Optimization (SEO) agencies and picked up a little bit of SEO knowledge as a side effect. And because of that, I can now proudly write this article detailing why your SEO agency totally needs a kickass social media marketing consultant to work with!

Use Social Media for Content Marketing

Do you do a lot of guest posting for your clients? Or do you perhaps create blog posts for clients’ websites? A great social media marketing consultant should quickly work out a process with you to schedule upcoming client social media posts and share client links that have gone live. Making sure that the audiences on the social media platforms see the content at the right time, plus engage with those audiences and answer any comments or questions is practically everything we do (well, not everything..)! Being sure to track engagement, CTRs (click through rates), bounce rates, etc. as well, to be sure these social shares are doing their job, and getting you the results you need, should also always be a part of the job.

On top of this, if you’re doing outreach to share these new pieces you’re making for your clients’ websites, a dependable social media marketer should be able to share any new links, as a way to give a little “love” back to the webmasters and editors that agree to share your content on their blogs. Sometimes, as you are well aware, these websites even suggest or request this happens, so why not help build those relationships by giving the people what they want? 😉

Social Media Marketing is Another Revenue Stream

Some clients want it all! Only.. you don’t offer it all. Instead of turning a big client away for social media services, why not offer it? A kickass social media marketing consultant is a great way to at least get your feet wet and see if social media helps your business or your clients in a big enough way to help increase that bottom line. And? It’s a win-win for you and the social media consultant! You make clients happy, the consultant gets more projects to work on. Who doesn’t love that situation?

Help Outreach by Offering Social Media Shares to Sweeten the Link Building DealLink Chain on the floor to represent "link building"

I’ve personally worked with a few SEO agencies over the years, so I understand how outreach and link building can be uber important to your campaigns. I also understand that if you can offer social shares of whatever links you’re able to score, you may sweeten the deal just enough to get the link you need. So why not use someone like me to do just that? The links pour in and the social shares pour out, all without you having to touch a single social media scheduling tool or network.

Reach out to me about Adding Social Media Services to Your Business

…Better Yet, Use Social Media to Find Prospects

I’m sure you’re a smart SEO and you’ve used every tactic and avenue known to your craft to earn links and build your business, but have you ever tried using social media? People talk about their blogs on social media all of the time. Looking for websites looking for guest posts? A smart, experienced social media marketing consultant, like me, can find those for you, pretty easily. 😉

Experience in Social Media Marketing

SEO is not social media marketing, and social media marketing is not SEO. We both have our expertise, right? Of course the two can work together in fantastic ways, but ultimately they are completely different, each with industry nuances of their own. I have worked in my field since 2010 and have been a social media marketing consultant for 4+ years. Don’t try to do it all when you add social media to your mix! Let me do my job and make you look good to your clients.


No Micro Managing

What a plus, right? You shouldn’t have to watch over a competent social media marketing consultant’s shoulder to be sure they are doing everything correctly, like you would have to do to, say, an intern straight out of college. They should know what needs to happen, how, and when, so all you have to do is give them some details about the campaign and turn them loose. They should also be able to create the strategies, while reporting on the successes they’ve had each month, and if you give them access to Google Analytics, they should be able to be sure their efforts are building quality traffic with low bounce rates or be able to track conversions coming in from social media (given that everything is setup correctly in Google Analytics!). Any good social media marketer should be able to do any of this without an issue or a problem with explaining themselves, when needed.

So there you have it; 6 reasons that you may have, or may not have, thought about why you should hire a kickass social media marketing consultant. With digital marketing being as big and bodacious as it is, there are a number of social media consultants that work only with different industries. Be sure you find one that is familiar with your processes and problems; your needs and your industry.

Like what I have to say? Fill out the form ⬅️ and let’s chat!

Have any other reasons you would add to my list? Leave me a comment!

What is Social Media?

What is Social Media

When I Googled the question “What is Social Media?” I got 1,230,000,000 hits. That’s a ton. I even browsed a few of the first articles that were on page 1 and 2. All of them were drab, basic little articles that essentially all started by asking “What is Social Media?” and then defining it. They would define it by telling you about Twitter and Instagram. Or give an actual definition (for those wondering, here it is: “websites and applications that enable users to create and share content or to participate in social networking.”).

But I don’t want to write a blog post about the actual technicalities of what social media is. I don’t want to give you some boring article about LinkedIn and Facebook and Pinterest. I want to delve a little deeper than that. Because beginners ask “What is social media,” and it’s easy to ask a friend or turn on the news and find out. I want to talk about what social media really is and what it does or doesn’t do.

Question: What is Social Media?

Beyond being platforms for communication and entertainment, social media networks have turned into communities where people congregate online in order to talk to other people like themselves or friends and family. They haven’t searched out social media to be sold to or marketed to, and brands of all sizes have flocked to the sites to do just that; many of which have failed miserably; some of which have done fantastic.

We are beings that want people to pay attention to us. We want what we want and we love it when someone else can understand and even offer us what we desire. Social media is about connecting. It’s about finding people.

What Have You Done to Connect on Social Media?

And I don’t mean “I have 25,000 followers on Twitter!” or “I have 540 friends on Facebook!” I mean what have you honestly done to reach out, recently, to the people out there? Have you chatted? Have you networked? Did you go out afterward for a cup of coffee?

The biggest misconception of social media is that you can get all this website traffic and all these social signals for your site or brand and that people will line up to buy your product or service. People forget to take those relationships, built entirely online, with real people, and build them OFFLINE. WITH REAL PEOPLE.

I’m speaking mainly about small businesses here. If you make a connection online and really value your customers, find ways to reach out to them and meet them. IRL (“in real life” for those of you that weren’t savvy to the tech-speak, there). Hold a special event for your social media fans and followers. Make it a big deal. They will love you for it and you will connect on a deeper level with the people that keep your business running. You might even be able to build up some advocates for your brand to keep shouting to the masses how awesome you are. How great would that be?

Will You Ever Answer My Question? “What IS Social Media?”

If you’ve read up to this point, Congratulations. You’ve already beat out millions of other people whose attention span is less than that of a goldfish. And if you’re still not getting it, maybe you should keep reading, and Google some other articles, while you’re at it. You might be ready for this.

What is Social Media? Work!

Don’t get me wrong. None of this social media “stuff” is easy. But it’s worth it if you do it right. You need a goal in mind and a strategy to hit that goal. You need people that are sold on the strategy and are willing to help you and your brand succeed; both inside your business and out. You can hire any Joe Schmoe off the street to do social media for you, but if you or they don’t have a goal and a strategy, you’re likely to find yourself knee deep in fake followers and meaningless numbers. The same is true if you just pass the buck to the youngest intern (who might also need to Google “What is social media?” because they don’t know what you’re saying) thinking “They’re young enough to understand this social media. Let them do it.” You’ll get what you pay for.

So it’s my turn to ask: What is Social Media?

Knowing your audience, like only you can and only you do, how can you define social media for them ..and for you? What is the platform they love? What do they like to do there? Why do they love your product? If your marketing team isn’t asking these questions and really finding out the real answers (and not something they imagine or theorize about), you’re missing it. Your brand is missing it. Social media is about connecting with that audience and really reaching them. Not just “engaging” them. But interacting with them. Once you really know your audience, you can reach them in ways you see bigger brands do. It’s not impossible. You just need to do it. Start out by finding what their favorite platforms are and why and then finding out why your brand would be great there and what it could mean for you (goal). It’s a glorious first step in the right direction.

If you enjoyed this article and want R3 Social Media to help you connect with your audience or target market, contact us here. We’d be happy to help you figure out how to connect with and build your online community.

How Can I Delete My Twitter Account?

How Can I Delete My Twitter AccountIf you’ve decided the Twitter account that you created years ago just isn’t worth having anymore or perhaps you’re just not interested in the account anymore, you may be asking “How can I delete my Twitter account?”

Well, it’s pretty simple and I’m here to give you the answer! (Doesn’t it make you happy to just get the answer to your questions?)

How Can I Delete My Twitter Account?

Firstly, you need to know that YOU CANNOT DELETE YOUR TWITTER ACCOUNT FROM A MOBILE DEVICE. I’m sure it has something to do with Twitter trying to make it a little harder to delete your account, assuming you’ll just be lazy, and not want to find a computer to delete.

Secondly, be sure you want to delete your twitter account. Google is indexing tweets now, so if it is/was a business account, you might consider keeping it. If you’re really sure, follow the steps below:

  1. Go to Twitter.com on your computer (not your phone or mobile device).
  2. Go to Account Settings, which you can find by clicking on your avatar in the top right hand corner of the page. You’ll either see a scroll down menu, or you’ll be taken to your settings page. If the former, click “settings”.
  3. Not scroll down to the bottom of the page and click “Deactivate my account.”
  4. Be sure to read the popup then click “Okay, fine, deactivate account.”
  5. Enter your password when asked and click the last button to finally deactivate your account.

More Information You Need to Understand Before Deleting Your Twitter Account

So you’ll notice that this whole article talked about answering “How can I DELETE my Twitter account?” and I started giving you steps to “DEACTIVATE” a Twitter account; What’s the deal, right?

Well, Twitter wants to make sure that you’re really sure about this whole deleting your account thing. So they give you 30 days to change your mind (and to give them a chance to delete data from their systems). If you log back into that account during anytime of that 30 days, you’ll deactivate the deactivation!

Also, you do NOT need to deactivate or delete your account to change your username/Twitter handle! You can change it at any time in your account settings, too. Simple!

You can also find this and more information directly from the little blue bird at https://support.twitter.com/articles/15358#

Building A Community: How to Increase Twitter Followers

Increase Twitter FollowersHow do you increase Twitter followers? How do you build your network on Twitter? These are easy questions to wonder about when you are a brand trying to build your Twitter account or a small business trying to figure out this Twitter “stuff”. As for many small businesses trying to build their accounts quickly, or attempting to look bigger than they are, the answer used to be to buy followers. FOR SHAME!

Fair Ways to Increase Twitter Followers

Seriously, buying Twitter followers is a no-no. You have no one to interact with when you do this, and you have a very lopsided follower to following ratio. When a real person looks at your account and sees such a discrepancy, they immediately know what’s going on and they won’t follow you. Why would they? You won’t talk to them. You obviously aren’t on Twitter to build relationships with those fake numbers.

The best way to increase Twitter followers is to act like a human and follow other humans. Follow MANUALLY. If you want an increase in Twitter followers, sharing articles that you find useful, with a note about why will help. Looking at the accounts that are following you and determining if they are worth following will help. Talking to other people behind those accounts will help! This is called engagement. People want to talk to other people. Not robots. They don’t want people looking for the easy way out, either!

Ethical Ways to Increase Twitter Followers

There are a ton of tools, though, that can help make this a lot easier. Finding followers doesn’t have to be all manual and it doesn’t have to be time consuming on your end. You just have to be smart about it.

My team and I have been using CrowdFire with a ton of success. This tool allows us to search and automatically follow accounts on Twitter with filters. Filters like location filters and keyword filters. These are awesome. Of course, this will lead to following other robotic accounts, but you can also use this tool to unfollow inactive accounts, which many bots are.

Using Twitter search is another great way to find followers. You can search by keyword or phrase and location. You can even save the search so that you can use it again later without having to enter all of the criteria a second (or third, or fourth time). And by following more accounts, you’ll begin to increase Twitter followers on your own account, as well.

Tweetchats are another way to find more people to follow and thus, get more followers! By joining in and participating, you are showing other people that you are real and have a personality. If you share enough knowledge, you’ll gain followers. But you have to actually participate! Many people will wait in the “shadows” of a chat and they may follow you if they think you are a resource, even without having interacted with you.

Of course, if all of this is too much for you, contact us today and we’ll discuss the best Twitter strategy for you and your company!

Using Twitter for Business

twitterIf you’re in business, of any kind, you know that you need social media. But do you know how to use social media for business? There are a TON of how-to articles out there, but I’m going to try to not only give you the how-to, but also the why behind it. WHY should you be using Twitter for business?

Why You Need to be Using Twitter for Business

Using Twitter for Business is absolutely critical for any business that has customers! Especially if you have a B2C (business to consumer) industry. Twitter is perfect and has become a major platform for customer service. People want to be able to reach out to your business without talking to someone on the phone or face-to-face. They don’t want to wait for the manager of the business anymore, they want to tell the world about their experience, or reach out directly to your company through their mobile device. This is exactly why you should be using Twitter for business.

More Reasons You Should Be Using Twitter for Business

Also? You need to be using Twitter for business because you need to be “social listening”. You need to be actively searching for what people are saying about your business so that you can participate in the conversation that is already happening, whether or not you pay attention. By engaging with those people, you can possibly change someone’s mind or make someone’s day much better, just by answering them. This is how you build a community of people that love your brand — you pay attention, even if no one thinks you are. You take action when no one expects you to. People will love you for it.

Another reason to be using Twitter for business is to build your audience. You can connect with real people that use your service or product and find out how to make it better. Find out what they love so you can make something new that they will adore the next big thing. Talk with them and treat them like real people and they will follow you everywhere, and possibly become your next advocate.

How to Use Twitter for Business

So you’re sold on all the reasons for using Twitter for business, but you really just don’t know how. Let me break this down for you. I’ll try to go step by step for you so anyone can figure this out.

  1. Create an account:You can do this by going here and entering in all of the required information. (There’s SO much.. It asks for your name, phone or email, and password.)
  2. Before you do ANYTHING else, get your avatar and cover photos setup. You need to make sure your brand stands out from others who just created their account, but aren’t actually using Twitter for business of any kind. Dimensions at the time of this writing are: Avatar – 400×400 pixels and Cover Photo – 1500×500 pixels. (You can find more information on changing them here.) Be sure you are using professional graphics.
  3. Once you have your profile ready to go, you need a following. Now, you are using Twitter for business, so before you start following Kanye, let’s pay attention to who your audience is. Have you ever asked yourself that? If you’re an established business, you probably have a persona; begin searching for your customers! Follow people that are actually talking; my general rule is that they must have been speaking or interacting on Twitter within the last few days, and aren’t disappearing for months at a time. Follow those people and you have a better chance at getting engagement from them. Chances to talk with your customers should never be taken for granted!
  4. After you’ve followed a few possible customers, be sure to follow some industry news outlets or otherwise industry related accounts to share information from. You’ll use these to help fill your feed.
  5. Now you’ll begin tweeting! Find some of your favorite articles online and share them with a note about why it was a good article or why people should care. Always add something personal, whenever you can, to show you’re human. NOTE: DO NOT POST AN ADVERTISEMENT. For the love of all that is holy in social media, DO NOT use your first tweet to advertise a sale. No one cares. No one wants to hear it. Wait until you have shared a few other things first, then post once about it. Think 90/10; 90% other content, 10% yours. (9 tweets of something else, 1 tweet about you).
  6. Finally, you’re ready to go begin using Twitter for business! Watch other accounts from someone you trust or admire online and you’ll begin to get the hang of it. Of course, if you need help, ask us! We’d be happy to assist you.

Using social media for your business does not have to complicated, but it does take time and it does take effort. You need to be present and you need to be actively engaging with your audience. If all you’re trying to accomplish is “going viral”, than you don’t get social media, (and I don’t recommend starting until you do!) and you need to really think about the “why” behind your social media accounts. “Why would anyone care?” “Why are my customers following me?” What are your goals? You need measurable, concrete goals such as “earn more website traffic” or “build a community around my service”. This will help you figure out if you are going to succeed. If you don’t have a goal, how do you know if you’re succeeding?

As always, you can find me on Twitter @R3SocialMedia and I would look forward to talking to you more about Twitter or any other social media platform!

How to Use Social Media

If you’re new to the internet or just new to business and realizing, quickly, that you need to be on social media, I wanted to write this article for you. You may not realize just how to use social media to your advantage and I wanted to help you get there. We all have to start somewhere, after all.

How to Use Social Media for Personal Use

First thing you really need to learn is that using social media for personal use and using social media for business are two different things. We cannot expect to use social media for ourselves and speak to our business audience. We have to learn how to use social media for personal use, so we can identify the differences learn how to use social media for business use and do our best for our target market. So, let’s begin!

First things, first; When you use social media for yourself, you’re doing it for your own entertainment, really. You’re focused on things that interest you or things you like to do, or support. You may not even think about what you’re writing when you make a new post, or what people might think of the picture you’re posting. They’re your friends and family, after all! And these are the major distinguishing factors between using social media for personal and business use. How you connect with others.

How to Use Social Media for Business; Two Ways

You might be thinking “Why do I need to learn how to use social media?” Right? “I already know how to post to Facebook!” But there’s more than just that.

There are really two ways to go about using social media for business.

  1. Using a personal account
  2. Using a business account

How to Use Social Media for Business with a Personal Account

When you are your business, and by this, I mean you are a comedian, or a personal trainer, or someone who uses their face as their business, you might find it easy to create a personal account that you use for strictly business, especially if you’ve already built a presence there and have a big following. Some people do this very successfully. The only real problem with this is lack of analytics. Personal social media profiles do not have access to the analytics that business accounts do, so you will lose out on some of the numbers, unless you manually track the different numbers that you want to follow, such as “likes”, “friends” (who are your audience), followers, shares, comments, etc.

You can even assign a sort of point system to these based on how the algorithms for each network work. This does require a bit of education on your part, as you will have to continually keep yourself in tune with the updates for each network. I’ll share a few things here in this post to help you get started.

Facebook:

Your goals on Facebook (for both personal and business) should always be a “share”. You want to create something that people will naturally want to share to their own timelines. When this happens, Facebook wants to show it to more people than they would a text post. Yes. Facebook’s Edgerank determines how much you see from whom, and it all comes down to 1. Who interacts with your account 2. How often they interact with your account 3. How many other people interact with your account and 4. How often they interact with your account. In short, the more eyes on your post, the more eyes Facebook will give your post (and future posts). Comments come in second in importance and “likes” are the least important, but if you gather plenty of those, even that can gain you some more traffic.

Twitter:

Retweets are the goal on Twitter. They have so much potential to reach so many people! Think of it this way, if one person retweets you, all of their followers now see your post, if someone THEY showed it to retweets THAT, you get another audience of people seeing your post, and so on. If you want to learn how to use social media and have little to no experience, definitely start with Twitter. It’s a very simple platform that can put you in touch with millions of people. I like to tell people it’s like an old school AOL or MSN chatroom. If you’ve ever used those, you can use Twitter.

LinkedIn:

LinkedIn isn’t like the rest. The goal here is to build your reputation. The network is all about business professionals, whether building a resume to find work, looking for people to fill those roles to work for them, or just to network. The point is, this network is treated like a giant conference or trade show. You are there to be about business and those relationships. The goal here should really be to build your reputation for industry knowledge and your network.

Pinterest:

If you’re using Pinterest for business, you should be pinning things that your target audience likes to see, commenting on their pins, and trying to build a community. It takes a much longer time to build a community on Pinterest and many, many hours of dedicated strategy on your part, but it can pay off, if you stick with it. Goals to track would most likely be original pins coming from your website OR the number of repins certain pins you create get. (Think blog posts)

Google Plus:

The goal on Google Plus is to build connections. You want to connect with people in your target audience and ultimately, have them share your posts. This tells Google you are worthy of a better place in their search results for your industry. It really is kind of that easy with this platform. The hard part is finding enough people that actually participate on it.

How to Use Social Media for Business with a Business account

Using social media for business is much easier with a business account because now you have access to all the analytics given to you by each platform, and its much easier to track your metrics. The biggest thing about using social media for business is just that you make sure you are consistent with whatever you are doing!

The goals will be the same as I outlined above, but measuring it all will be much, MUCH easier. I definitely encourage everyone to use business accounts for that purpose! Well, I hope I taught you a little bit about how to use social media for business, and if you ever need some help or think you need someone to manage your accounts, feel free to contact us!

 

Starting a Tweet Archive: More Twitter Marketing in Less Time!

starting-tweet-archive-more-marketing-less-timeSo you probably read all about what a Tweet Archive is in our previous article, so this article is all about how to start one. The easiest way.

What the Heck is a Tweet Archive?

Now, you can call it a Tweet Archive, a Twitter Library or a Tweet Library, but it’s all the same thing; a document full of pre-made tweets that you can use to earn more engagement on your Twitter feed while also adding more value for your followers — all in less time! It must be magic, right? Haha, no it’s not. It’s the power of Hootsuite.

Tweet Archives; Excel is Your Friend

HootSuite Pro allows you to “bulk” schedule some of your tweets, so creating a tweet archive to use this feature is pretty paramount. Doing this now and maintaining the timeliness of the content you use once in a while, will save you a lot of time. To further save yourself the time, you create a tweet archive full of evergreen, or timeless, tweets. This prevents you from having to really worry about how long you use these tweets. However, I recommend if you do plan to use these over and over, you create at least 50 or more. If you use a tweet archive with 50 pre-made tweets, and schedule for them to post to Twitter about every hour for even 10 hours a day, you’ll have 5 days worth of tweets! If you schedule more often, you’ll still have quite a few days’ worth.

HootSuite uses an excel template sheet that they provide so Microsoft excel will be your friend. I promise, though, you don’t need to know anything special. You can find the template for your new tweet archive here.

How to Format Your Tweet Archive

HootSuite has a few rules for their bulk scheduling feature, so following them while you create your Tweet Archive will definitely save you some time (and frustration) later on, when you’re ready to upload all of those awesome tweets into your account. Here’s what HootSuite has to say:

    • Column 1: Date and time. The accepted DATE format is: mm/dd/yyyy hh:mm or dd/mm/yyyy hh:mm Be sure to identify which format you are using above.
    • Column 2: Your message. For Twitter there is a limit of 140 characters, including the URL (which reserves at most 23 characters)
    • Column 3: URL (optional): The full URL
    • Times must be set in the future (at least 10 minutes from upload time)
    • Posting times should end in either a 5 or a 0, i.e. 10:45 or 10:50.
    • Define only one message per time slot.
    • Duplicate messages are not allowed.
    • There is a maximum of 350 scheduled messages across all social networks.

As you can see, they mention to make sure your tweets are of correct length. If you plan to add a link, be sure to limit your tweet message to about 117 characters so the link will fit into your tweet!

Is It Really That Easy? / You Are Not a Robot

Yes! Well.. creating and using the tweet archive is relatively that easy. You have to be sure that you are updating your content and your tweets or else they become stale and people will start thinking you just don’t care. The other MOST IMPORTANT THING YOU MUST ABSOLUTELY DO IS.. Reply! Engage!

You must be sure that even though you are using automation here, you are not forgetting the people reading your tweets. This “tool” is another great addition to your arsenal of social media marketing, but you still need to be “real” on Twitter. If you’re only adding to the noise and you aren’t responding to the people that follow you, than you’re not really doing anything to help yourself at all.

So, there you go in a pinch (and three articles)! How to create a tweet archive, save yourself a little time, and market yourself or your brand on Twitter!

If you want to follow R3 Social Media, join us @R3SocialMedia! We can talk about your tweet archive, or you can see me discuss how to create your tweet archive at this year’s Social Media Tulsa Conference!

Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Your Customers Don’t Care About Your Clout.. err.. Klout

twitterIf you’re on Twitter, or you’ve been managing social media accounts for any length of time, you might have heard of Klout. Klout is a social media measuring tool that, when it first came out, was used by many as a legitimate way to measure how influential someone was on Twitter. As time went on, Klout was used a little less and a little less. Now it is still used by many, but I just don’t put much stock into it anymore, especially after what I’ve been seeing on Twitter more and more from people whom are supposedly influential, according to this Klout tool.

Social Media Basics; Being REAL

One of the most important social media basics advice I can give anyone choosing to use Twitter as a part of their social media marketing campaigns is to be real! Be yourself. If all you do is automate all of your tweets and you never actively engage on the platform with anyone, all you are is a robot and your twitter feed is ultimately useless to your followers. If you are a news aggregate, okay, but if you aren’t why are you trying to be one?

It’s great to use your Twitter feed to post about the latest news in your industry or to post about interesting facts and articles relating to your line of work, but be sure you are trying to talk to your customers or even your vendors. Getting some conversations going will work a lot faster in earning you an online reputation than simply automating an RSS feed to your Twitter. It doesn’t work.

Social Media and Clout.. err.. Kloutklout

Clout is defined by Merriam-Webster as “the power to influence or control situations”, in our case, social media. Like I said, when Klout first came out, it measured, essentially, how successful someone was on Twitter. It assigned a number, 1-100, to each account based on its own algorithm. As time has passed, Klout began measuring more than just Twitter, but as far as I’ve ever seen, most people only really pay attention to their Klout “score” on Twitter (I could be wrong).

However, as with most measurements, this “score” can be gamed.

Don’t Rely on Your Klout

Although I used to actually rely on a “good” Klout score to figure out who was a safe Twitter follow, I simply can’t do that anymore, and I’ll let you know why; people are gaming that system. (No surprise).

Here’s what I’ve been noticing for a long time now; people are simply retweeting ANYTHING where their Twitter handle is mentioned. If you say “Hi @SoandSo! How was lunch at that new place?”, @SoandSo would retweet it, or share it with their followers. By doing this, they are actually able to raise their Klout score because it is effectively using your handle again, like they are talking to you/someone and sharing something you shared first. It might seem obvious, but this is NOT engagement.

So, What Now?

If you really want to earn influence on Twitter, or any platform, here’s the first thing you need to know as a part of social media basics: you need to TALK to people and talk about your interests. If you were relying on Klout score to determine who to follow online, let me suggest you simply take a real look at the account you are looking to follow or unfollow. It takes some time, but by and large, it is the most sure-fire way to figure out if someone is really a robot, or a real person, worth talking to!

Need some help? Let me know! R3 Social Media would love to help you.