9 Time-Saving Social Media Tips and Tricks for Busy Digital Marketers

9 time-saving social media tips and tricks image

You’re busy. Probably too busy to be reading this article right now. But you’ve put an emphasis on learning and figuring out how to be more effective, and I’ve written a catchy title. Let’s stop wasting your time on an introduction; let’s talk about those social media tips and tricks you wanted. (P.S. you’re welcome for the most blunt article I’ve ever written)

And to make this even easier, here’s the TL;DR version:

  1. Hire someone. A good social media marketing professional will save you a ton of time and money, in the long run.
  2. Find someone you don’t have to manage. This is key in hiring anyone, ever.
  3. Trust them. Don’t micromanage. Another key in business. If you feel you have to watch them with an eagle eye, you hired the wrong person (or you need to let go.)
  4. Fire them. Give them a predetermined amount of time to work with you and for you to decide whether this relationship will be beneficial or not. Then fire them if needed.
  5. Create an operating procedure to get and give social media accesses/logins.
  6. Be sure there is a channel for clear communication. For regular purposes, but also just in case there is an urgent matter. It’s best to allow the social media professional to have direct access to the client.
  7. Be clear about goals and KPIs. Have them written and shared in a place for your team to see, so no one wastes effort or time doing things that won’t help you in the end.
  8. If you’re going to do reporting yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report!
  9. Let the social media coordinator write the social media portion of your proposal.

9 Time-Saving Social Media Tips and Tricks

Get a Social Media Professional

First, social media is its own beast. You know and I know it. It’s taken me years to educate myself on how to use it and how to be
successful in my campaigns. This is my job. You are good at other marketing aspects, probably SEO, link building, or creating websites. But this is another animal that you have yet to master because you run a business and you’re already doing most of the work. So my first tip is this; Hire someone else.

In the long run, this is going to save you time AND money. You don’t have time to read every article and test every theory. You’re running a business, building campaigns, and herding cats. Work with a few freelancers or social media marketers until you find the right one for your company and utilize them for what they are worth.

Make Sure They Are Self Disciplined

Now second, find someone you don’t have to manage. You do enough directing of interns and other employees on your staff, just trying to get the work done. You need to be able to trust the work will not only get done without you, but that it will also bring results. AND don’t waste more time (and money) trying to train someone. If your social media manager/coordinator doesn’t know how to be a social media manager or coordinator, they shouldn’t be working for you in that capacity.

Let Go

Looking over the shoulder of your social media coordinator is a waste of your time. This person is spying through a hole in the wall.

Trust them. Don’t micromanage. This is true of any position, but micromanaging a seasoned social media marketer will waste a ton of your time, too. The point in hiring someone to do the work is to free you up as well as bring in another steady revenue stream. That can’t happen if you’re always going to be looking over their shoulder or worrying about how they are handling things. If you can’t trust them, why did you hire them?

Get Rid of Bad Hires

Fire them. Yes. Don’t be afraid to do it. They aren’t bringing results or maybe they don’t fitsocial media marketer upset about losing their job. into your culture, whatever it is, fire them now, and move on. The sooner you can get someone that can deliver results, the less time you spend on trying to deliver those results yourself, in a rushed and disappointing, half-assed sort of way. (We all know you’ve done it before, and we all know how much it sucked when the client was less than pleased with your results.)

Standard Operating Procedures FTW

Don’t waste 2 weeks trying to get your team member the accesses they need in order to do the work. This is something they should be able to get without too much trouble, but if they aren’t asking for accesses to begin with, you may have a problem. So my tip is this: Create an operating procedure in order to get and give social media accesses/logins when needed, so it can all get done in one day.

Define KPIs

A goal on a field, representing social media goals and KPIsThis might be pretty obvious but, be clear about goals and KPIs. If your team doesn’t know what they are supposed to be working for, no one is going to be happy at the end of the month/project; especially the client.

Clear Access and Communication

This is another obvious one, but another one that I can’t stress enough. Be sure there is a channel for clear communication. Your new social media marketer/coordinator should be able to get a hold of you or the client in case of an unusual or problematic circumstance. I always prefer to have direct access to the client so I can simply get or give information in a timely manner and get a problem solved before it turns into something crazier, later.

Reporting, Reporting, Social Media Reporting

I’ve talked a lot about hiring a social media marketer/coordinator and how to arm them anA computer showing a screen with analytics for social media reportingd
yourself or your team with information so everything should go smoothly. But if you’re determined on doing the work yourself, there are two tips here about reporting.

First, if you’re going to do this yourself, be sure you know what your KPIs are and where those data points can be found inside of each platform’s analytics. If you have help from your social media marketer/coordinator, let them write the report! Save yourself hours of work by letting them write up the results and then just copy/paste as necessary or share a google doc and let them put it right in.

Proposals

And our last time saving social media tip is …Let them write the social media portion of your proposal. Again, this can save countless hours for you, because they already know what work will need to get done and how it will get done. You can always go back and enter the pricing, but proofreading someone else’s proposal is going to be a lot less time than trying to write it yourself, go back and ask your social media person questions, then go back and write it in, etc., etc., etc.

So that’s it! If you need to save time AND money, while also making more money for your business, having a social media professional on your team is definitely one way to get it done. And if you’d rather partner up with a professional social media marketer so you don’t have to worry about any of the above, let’s meet for a coffee or have a chat!

How to Make Sure Your Facebook Ads Are Earning Conversions

Have you been creating Facebook Ads only to find that they are not doing what you would like for them to do? Do you feel as though you are simply throwing money at the social giant just to wind up with nothing to show for it? It’s something I’ve experienced as well as something I learned how to watch and overcome. This article should help you learn what to look for and what you’ll need to adjust in order to achieve your goals. And if you’re looking for how to get started with Facebook ads, so you should check that out, too.

How Effective Are Your Ads?

When you’ve been in the Ads Manager, you’ll have seen this dashboard a hundred times.

Facebook Ad Account Dashboard

But perhaps, you’re not sure what to look at, what matters, or how many options are available to you in order to look at the data. This is one of the first mistakes I was also making when I started out creating Facebook ads. Of course I wanted to see how much money was spent. I wanted to know how many purchases were made or leads were gathered. But after reading this article and this article and applying some of that knowledge, my ad data made a ton more sense to me, and I was able to increase conversions.

Change the Ads Manager Dashboard

So let’s setup the dashboard to show us what we need to see; Click Through Rates and Relevancy scores, which will both help us determine how popular or successful our ads are, as well as Frequency Rate, which tells us how often a person in our audience is seeing our ad (on average).

  1. After you click through to the ad you’re wanting to watch, in the dashboard, find and click on the drop down on the right hand side, near the middle of the page, that says “Columns: ….”Customize Your Facebook Dashboard Columns
  2. Click on “Customize Columns”.
  3. Now you’re going to see all the options available to add to your dashboard. On an ad set I’m currently running, my dashboard is setup for The Ad Set Name, Results, Reach, Cost, Budget, Amount Spent, Schedule, Relevancy, Frequency, Cost per Purchase, and CTR. Of course, depending on your objective, your columns may be different, but I’m assuming you’re attempting to sell something, right now.
  4. Make sure you choose “CTR (Link)”, Frequency, and Cost per Purchase (or Cost per Lead, if doing Lead Ads).
  5. Once these columns are setup, be sure to save this configuration for future use on other ads! Go back to the “Columns: …” drop down, and you’ll see “Custom”, with “Save” to the right hand side.Save customized Facebook Ad Dashboard
  6. Give your preset column configuration a name, and you’ll see it from now on, in this drop down menu. (PSST.. Go a step further and make it your default setting by clicking “Set as Default” in the same drop down menu.)  

Now, from (almost) a glance, you can tell how many times someone has seen your ad, how the CTR is behaving, how Facebook rates your ad with respect to your audience, and how your overall ROI is stacking up. This is powerful because you’ll be able to find ads that are performing better than others, quickly, and adjust budget accordingly.

I always try to make sure my ads are getting relevancy scores of at least a 5, but 7 and up are best. I’ve noticed anything below a 5 do pretty terrible. Frequency rate is the amount of times someone has seen your ad, on average. I’ve never let it go above 3, and I’ve seen others suggest as high as 5. I think 5 is plenty, and after that, your audience may begin to hate you. #JustSayin. Our CTR (click through rate) will vary from industry to industry, but Facebook is averaging a 1.59% CTR as of last quarter. The Cost per Purchase, is how much it cost us to gain that conversion, according to the Facebook Pixel and its purchase tracking.

By watching these metrics in your analytics, (and I mean daily if you have a decent budget), you can be sure that your ads are going to be well-received by your audience, and that you’ll be able to adjust when things aren’t going quite right, by changing something up.

They’re Clicking My Ads, Now What?

Now that we’ve setup our Facebook Ad dashboard, and we’re tracking our momentum there, we need to see how well that data translates to our websites. To do that, we look to Google Analytics. What we need to know is if our clicks from our ads are amounting to anything on our website. You can have a fantastic click through rate, but if your visitors are simply bouncing away after click through, than we’re still not doing great. So let’s find out how our ads are doing in respect to our websites.

Before going further, you’ll need to be sure that you are “tagging” your campaigns for Facebook, so they correctly show up in Google. You can read here, for some information, as well as here. You also need to have goals setup so you can track conversions.

  1. Go to your Google Analytics, and find the reports for your ads. You’ll do this by going to Acquisition -> CampaignsGoogle Analytics Campaign Report
  2. Inside of this report, you’ll get to see the different ads (“campaigns”) you have setup and how they are performing on your website. One of the number one numbers we’ll be checking will be “Bounce Rate”, because we want to see how many people are actually staying and taking a look around, versus people who are clicking through the ad and just click away again. We’ll also look at Avg. Session Duration, and Pages/Session. These are both indicators that people are interested in not only our offer or product, but our site in general.Google Analytics Social Media Campaign Report
  3. Check on Goal Completions. Besides the other metrics I mentioned above, you want to know if these ads are leading to conversions, right? Actual sales. If you’ve setup your goals correctly, this is the column that will tell you if the people clicking through from your ads are actually completing the goal you wanted them to.

Too much work? Hire a social media marketer to get it done faster, the right way, the first time.

Don’t Spend Too Much on Your Facebook Ads

Facebook recently rolled out the ability to use “rules” on an ad, in order to turn it off, or pause it while you’re away, when it reaches certain parameters. This is fantastic for the business owner, and average, busy marketer, because it means we don’t overspend on our ads. So let’s be sure we are setting up Rules to prevent that from happening:

  1. After you create an ad and are looking at the dashboard, you will see the option to “Create Rule”.Creating a Facebook Ad Rule
  2. Now you’ll select your parameters. You can apply the rule to 1 Campaign, or all. You can apply it to just one ad set, or one ad, or all of them. Within each hierarchy, your campaign, ad set or ad, you’ll have different options. We’ll choose “1 ad”, as it’s our only option when we’ve drilled down to the ad specifically to create a rule.Creating a Facebook Ad Rule You’ll also choose what happens, and options include: Turn Off, Send notification, Adjust budget, or adjust manual bid. Let’s choose Turn Off Ad.
  3. Then you’ll choose the conditions your ads must match, to activate the rule. For this one, we’ll choose “Frequency is greater than 5”, and add another condition by clicking add and then the plus sign that shows up.
  4. Now choose “Other” and “Cost per Result is greater than” and insert the number you are willing to allow the ads to go to in order to get the result you’re aiming for. For example, you sell widgets for $5.00 per widget and it costs $2.00 to create each one. You have setup an ad to sell the widgets. If your ad results are showing that the ad is costing you $7.50 per result (or conversion/sale), you don’t want that ad to keep going! You’d probably rather it stayed closer to $1.00, so you’re making profit ($5.00 sale – $2.00 materials/labor – $1.00 ad = $2.00 profit, or 40% gross profit). So input the number that makes sense for your business/product.
  5. Choose a time range. The default is 3 days.
  6. Choose the attribution window. The default is 1 day after a view and 28 days after a click. (This information is adjusting how Facebook attributes data to your reports.)
  7. Select whether you want an email notification or just a Facebook notification.
  8. Now give your rule a name. You’ll be able to use this rule across your other ads as well, so name it something descriptive.

Now you are setup with a Facebook Ad Rule. This rule will help prevent us from spending too much money on an ad that is under-performing, but obviously, there are other combinations that you can create and utilize.

Check the ROI of your Facebook Ads

Like I said above, finally, we need to be vigilant about checking on the ROI of our ads. And we can do that in a few ways, but here’s how I do it. Remember the Cost per Result (or Cost per Purchase or Cost Per Lead)? Depending on what you’re tracking for your ad, you simply want to make sure that when a conversion takes place, it costs less than you make. If you know a typical purchase is $25.00, than you can use that. If a typical digital lead normally turns into a $500.00 sale/service agreement, then use that.

Ultimately, the only way to find out if your Facebook ads are earning conversions is to be sure that you are tracking the data. <- Click here to tweet that.

On top of checking just Facebook’s analytics, be sure that you are also checking with Google Analytics that the conversions Facebook is reporting, are actually showing up in Google as well. When you use the tagging we discussed, this can be done easily. When you don’t use it, unfortunately, some of the traffic coming from Facebook can be counted in other areas, which will throw off your campaign’s numbers.

While you were making your goals in Google Analytics, and you added a value amount during that process, you’ll also be able to check your ROI, there. If your campaign is showing you that you’ve earned significant goal value, let’s say $2,500.00 on our $5.00 widget, and you’ve spent $1,000.00 on Facebook ads, you know your ROI is 1.5x which is a pretty good return. If you’re showing that you’ve earned a value closer to your ad spend, and you’re cutting even, you need to go back to testing your ads, your landing page, your offer, your target, or, or, or..

Try your Facebook Ads again with Experience

Remember, advertising is all about educated guesses and data. First you make the educated guess, or theory. Then you put it to the test until you get it right.

Sound like a bunch of work that you just want someone else to do? Let’s chat about your project and see if I can’t help you out. Fill out my contact form, here.

What is Social Media?

What is Social Media

When I Googled the question “What is Social Media?” I got 1,230,000,000 hits. That’s a ton. I even browsed a few of the first articles that were on page 1 and 2. All of them were drab, basic little articles that essentially all started by asking “What is Social Media?” and then defining it. They would define it by telling you about Twitter and Instagram. Or give an actual definition (for those wondering, here it is: “websites and applications that enable users to create and share content or to participate in social networking.”).

But I don’t want to write a blog post about the actual technicalities of what social media is. I don’t want to give you some boring article about LinkedIn and Facebook and Pinterest. I want to delve a little deeper than that. Because beginners ask “What is social media,” and it’s easy to ask a friend or turn on the news and find out. I want to talk about what social media really is and what it does or doesn’t do.

Question: What is Social Media?

Beyond being platforms for communication and entertainment, social media networks have turned into communities where people congregate online in order to talk to other people like themselves or friends and family. They haven’t searched out social media to be sold to or marketed to, and brands of all sizes have flocked to the sites to do just that; many of which have failed miserably; some of which have done fantastic.

We are beings that want people to pay attention to us. We want what we want and we love it when someone else can understand and even offer us what we desire. Social media is about connecting. It’s about finding people.

What Have You Done to Connect on Social Media?

And I don’t mean “I have 25,000 followers on Twitter!” or “I have 540 friends on Facebook!” I mean what have you honestly done to reach out, recently, to the people out there? Have you chatted? Have you networked? Did you go out afterward for a cup of coffee?

The biggest misconception of social media is that you can get all this website traffic and all these social signals for your site or brand and that people will line up to buy your product or service. People forget to take those relationships, built entirely online, with real people, and build them OFFLINE. WITH REAL PEOPLE.

I’m speaking mainly about small businesses here. If you make a connection online and really value your customers, find ways to reach out to them and meet them. IRL (“in real life” for those of you that weren’t savvy to the tech-speak, there). Hold a special event for your social media fans and followers. Make it a big deal. They will love you for it and you will connect on a deeper level with the people that keep your business running. You might even be able to build up some advocates for your brand to keep shouting to the masses how awesome you are. How great would that be?

Will You Ever Answer My Question? “What IS Social Media?”

If you’ve read up to this point, Congratulations. You’ve already beat out millions of other people whose attention span is less than that of a goldfish. And if you’re still not getting it, maybe you should keep reading, and Google some other articles, while you’re at it. You might be ready for this.

What is Social Media? Work!

Don’t get me wrong. None of this social media “stuff” is easy. But it’s worth it if you do it right. You need a goal in mind and a strategy to hit that goal. You need people that are sold on the strategy and are willing to help you and your brand succeed; both inside your business and out. You can hire any Joe Schmoe off the street to do social media for you, but if you or they don’t have a goal and a strategy, you’re likely to find yourself knee deep in fake followers and meaningless numbers. The same is true if you just pass the buck to the youngest intern (who might also need to Google “What is social media?” because they don’t know what you’re saying) thinking “They’re young enough to understand this social media. Let them do it.” You’ll get what you pay for.

So it’s my turn to ask: What is Social Media?

Knowing your audience, like only you can and only you do, how can you define social media for them ..and for you? What is the platform they love? What do they like to do there? Why do they love your product? If your marketing team isn’t asking these questions and really finding out the real answers (and not something they imagine or theorize about), you’re missing it. Your brand is missing it. Social media is about connecting with that audience and really reaching them. Not just “engaging” them. But interacting with them. Once you really know your audience, you can reach them in ways you see bigger brands do. It’s not impossible. You just need to do it. Start out by finding what their favorite platforms are and why and then finding out why your brand would be great there and what it could mean for you (goal). It’s a glorious first step in the right direction.

If you enjoyed this article and want R3 Social Media to help you connect with your audience or target market, contact us here. We’d be happy to help you figure out how to connect with and build your online community.

How Can I Delete My Twitter Account?

How Can I Delete My Twitter AccountIf you’ve decided the Twitter account that you created years ago just isn’t worth having anymore or perhaps you’re just not interested in the account anymore, you may be asking “How can I delete my Twitter account?”

Well, it’s pretty simple and I’m here to give you the answer! (Doesn’t it make you happy to just get the answer to your questions?)

How Can I Delete My Twitter Account?

Firstly, you need to know that YOU CANNOT DELETE YOUR TWITTER ACCOUNT FROM A MOBILE DEVICE. I’m sure it has something to do with Twitter trying to make it a little harder to delete your account, assuming you’ll just be lazy, and not want to find a computer to delete.

Secondly, be sure you want to delete your twitter account. Google is indexing tweets now, so if it is/was a business account, you might consider keeping it. If you’re really sure, follow the steps below:

  1. Go to Twitter.com on your computer (not your phone or mobile device).
  2. Go to Account Settings, which you can find by clicking on your avatar in the top right hand corner of the page. You’ll either see a scroll down menu, or you’ll be taken to your settings page. If the former, click “settings”.
  3. Not scroll down to the bottom of the page and click “Deactivate my account.”
  4. Be sure to read the popup then click “Okay, fine, deactivate account.”
  5. Enter your password when asked and click the last button to finally deactivate your account.

More Information You Need to Understand Before Deleting Your Twitter Account

So you’ll notice that this whole article talked about answering “How can I DELETE my Twitter account?” and I started giving you steps to “DEACTIVATE” a Twitter account; What’s the deal, right?

Well, Twitter wants to make sure that you’re really sure about this whole deleting your account thing. So they give you 30 days to change your mind (and to give them a chance to delete data from their systems). If you log back into that account during anytime of that 30 days, you’ll deactivate the deactivation!

Also, you do NOT need to deactivate or delete your account to change your username/Twitter handle! You can change it at any time in your account settings, too. Simple!

You can also find this and more information directly from the little blue bird at https://support.twitter.com/articles/15358#

Building A Community: How to Increase Twitter Followers

Increase Twitter FollowersHow do you increase Twitter followers? How do you build your network on Twitter? These are easy questions to wonder about when you are a brand trying to build your Twitter account or a small business trying to figure out this Twitter “stuff”. As for many small businesses trying to build their accounts quickly, or attempting to look bigger than they are, the answer used to be to buy followers. FOR SHAME!

Fair Ways to Increase Twitter Followers

Seriously, buying Twitter followers is a no-no. You have no one to interact with when you do this, and you have a very lopsided follower to following ratio. When a real person looks at your account and sees such a discrepancy, they immediately know what’s going on and they won’t follow you. Why would they? You won’t talk to them. You obviously aren’t on Twitter to build relationships with those fake numbers.

The best way to increase Twitter followers is to act like a human and follow other humans. Follow MANUALLY. If you want an increase in Twitter followers, sharing articles that you find useful, with a note about why will help. Looking at the accounts that are following you and determining if they are worth following will help. Talking to other people behind those accounts will help! This is called engagement. People want to talk to other people. Not robots. They don’t want people looking for the easy way out, either!

Ethical Ways to Increase Twitter Followers

There are a ton of tools, though, that can help make this a lot easier. Finding followers doesn’t have to be all manual and it doesn’t have to be time consuming on your end. You just have to be smart about it.

My team and I have been using CrowdFire with a ton of success. This tool allows us to search and automatically follow accounts on Twitter with filters. Filters like location filters and keyword filters. These are awesome. Of course, this will lead to following other robotic accounts, but you can also use this tool to unfollow inactive accounts, which many bots are.

Using Twitter search is another great way to find followers. You can search by keyword or phrase and location. You can even save the search so that you can use it again later without having to enter all of the criteria a second (or third, or fourth time). And by following more accounts, you’ll begin to increase Twitter followers on your own account, as well.

Tweetchats are another way to find more people to follow and thus, get more followers! By joining in and participating, you are showing other people that you are real and have a personality. If you share enough knowledge, you’ll gain followers. But you have to actually participate! Many people will wait in the “shadows” of a chat and they may follow you if they think you are a resource, even without having interacted with you.

Of course, if all of this is too much for you, contact us today and we’ll discuss the best Twitter strategy for you and your company!

Using Twitter for Business

twitterIf you’re in business, of any kind, you know that you need social media. But do you know how to use social media for business? There are a TON of how-to articles out there, but I’m going to try to not only give you the how-to, but also the why behind it. WHY should you be using Twitter for business?

Why You Need to be Using Twitter for Business

Using Twitter for Business is absolutely critical for any business that has customers! Especially if you have a B2C (business to consumer) industry. Twitter is perfect and has become a major platform for customer service. People want to be able to reach out to your business without talking to someone on the phone or face-to-face. They don’t want to wait for the manager of the business anymore, they want to tell the world about their experience, or reach out directly to your company through their mobile device. This is exactly why you should be using Twitter for business.

More Reasons You Should Be Using Twitter for Business

Also? You need to be using Twitter for business because you need to be “social listening”. You need to be actively searching for what people are saying about your business so that you can participate in the conversation that is already happening, whether or not you pay attention. By engaging with those people, you can possibly change someone’s mind or make someone’s day much better, just by answering them. This is how you build a community of people that love your brand — you pay attention, even if no one thinks you are. You take action when no one expects you to. People will love you for it.

Another reason to be using Twitter for business is to build your audience. You can connect with real people that use your service or product and find out how to make it better. Find out what they love so you can make something new that they will adore the next big thing. Talk with them and treat them like real people and they will follow you everywhere, and possibly become your next advocate.

How to Use Twitter for Business

So you’re sold on all the reasons for using Twitter for business, but you really just don’t know how. Let me break this down for you. I’ll try to go step by step for you so anyone can figure this out.

  1. Create an account:You can do this by going here and entering in all of the required information. (There’s SO much.. It asks for your name, phone or email, and password.)
  2. Before you do ANYTHING else, get your avatar and cover photos setup. You need to make sure your brand stands out from others who just created their account, but aren’t actually using Twitter for business of any kind. Dimensions at the time of this writing are: Avatar – 400×400 pixels and Cover Photo – 1500×500 pixels. (You can find more information on changing them here.) Be sure you are using professional graphics.
  3. Once you have your profile ready to go, you need a following. Now, you are using Twitter for business, so before you start following Kanye, let’s pay attention to who your audience is. Have you ever asked yourself that? If you’re an established business, you probably have a persona; begin searching for your customers! Follow people that are actually talking; my general rule is that they must have been speaking or interacting on Twitter within the last few days, and aren’t disappearing for months at a time. Follow those people and you have a better chance at getting engagement from them. Chances to talk with your customers should never be taken for granted!
  4. After you’ve followed a few possible customers, be sure to follow some industry news outlets or otherwise industry related accounts to share information from. You’ll use these to help fill your feed.
  5. Now you’ll begin tweeting! Find some of your favorite articles online and share them with a note about why it was a good article or why people should care. Always add something personal, whenever you can, to show you’re human. NOTE: DO NOT POST AN ADVERTISEMENT. For the love of all that is holy in social media, DO NOT use your first tweet to advertise a sale. No one cares. No one wants to hear it. Wait until you have shared a few other things first, then post once about it. Think 90/10; 90% other content, 10% yours. (9 tweets of something else, 1 tweet about you).
  6. Finally, you’re ready to go begin using Twitter for business! Watch other accounts from someone you trust or admire online and you’ll begin to get the hang of it. Of course, if you need help, ask us! We’d be happy to assist you.

Using social media for your business does not have to complicated, but it does take time and it does take effort. You need to be present and you need to be actively engaging with your audience. If all you’re trying to accomplish is “going viral”, than you don’t get social media, (and I don’t recommend starting until you do!) and you need to really think about the “why” behind your social media accounts. “Why would anyone care?” “Why are my customers following me?” What are your goals? You need measurable, concrete goals such as “earn more website traffic” or “build a community around my service”. This will help you figure out if you are going to succeed. If you don’t have a goal, how do you know if you’re succeeding?

As always, you can find me on Twitter @R3SocialMedia and I would look forward to talking to you more about Twitter or any other social media platform!

How to Use Social Media

If you’re new to the internet or just new to business and realizing, quickly, that you need to be on social media, I wanted to write this article for you. You may not realize just how to use social media to your advantage and I wanted to help you get there. We all have to start somewhere, after all.

How to Use Social Media for Personal Use

First thing you really need to learn is that using social media for personal use and using social media for business are two different things. We cannot expect to use social media for ourselves and speak to our business audience. We have to learn how to use social media for personal use, so we can identify the differences learn how to use social media for business use and do our best for our target market. So, let’s begin!

First things, first; When you use social media for yourself, you’re doing it for your own entertainment, really. You’re focused on things that interest you or things you like to do, or support. You may not even think about what you’re writing when you make a new post, or what people might think of the picture you’re posting. They’re your friends and family, after all! And these are the major distinguishing factors between using social media for personal and business use. How you connect with others.

How to Use Social Media for Business; Two Ways

You might be thinking “Why do I need to learn how to use social media?” Right? “I already know how to post to Facebook!” But there’s more than just that.

There are really two ways to go about using social media for business.

  1. Using a personal account
  2. Using a business account

How to Use Social Media for Business with a Personal Account

When you are your business, and by this, I mean you are a comedian, or a personal trainer, or someone who uses their face as their business, you might find it easy to create a personal account that you use for strictly business, especially if you’ve already built a presence there and have a big following. Some people do this very successfully. The only real problem with this is lack of analytics. Personal social media profiles do not have access to the analytics that business accounts do, so you will lose out on some of the numbers, unless you manually track the different numbers that you want to follow, such as “likes”, “friends” (who are your audience), followers, shares, comments, etc.

You can even assign a sort of point system to these based on how the algorithms for each network work. This does require a bit of education on your part, as you will have to continually keep yourself in tune with the updates for each network. I’ll share a few things here in this post to help you get started.

Facebook:

Your goals on Facebook (for both personal and business) should always be a “share”. You want to create something that people will naturally want to share to their own timelines. When this happens, Facebook wants to show it to more people than they would a text post. Yes. Facebook’s Edgerank determines how much you see from whom, and it all comes down to 1. Who interacts with your account 2. How often they interact with your account 3. How many other people interact with your account and 4. How often they interact with your account. In short, the more eyes on your post, the more eyes Facebook will give your post (and future posts). Comments come in second in importance and “likes” are the least important, but if you gather plenty of those, even that can gain you some more traffic.

Twitter:

Retweets are the goal on Twitter. They have so much potential to reach so many people! Think of it this way, if one person retweets you, all of their followers now see your post, if someone THEY showed it to retweets THAT, you get another audience of people seeing your post, and so on. If you want to learn how to use social media and have little to no experience, definitely start with Twitter. It’s a very simple platform that can put you in touch with millions of people. I like to tell people it’s like an old school AOL or MSN chatroom. If you’ve ever used those, you can use Twitter.

LinkedIn:

LinkedIn isn’t like the rest. The goal here is to build your reputation. The network is all about business professionals, whether building a resume to find work, looking for people to fill those roles to work for them, or just to network. The point is, this network is treated like a giant conference or trade show. You are there to be about business and those relationships. The goal here should really be to build your reputation for industry knowledge and your network.

Pinterest:

If you’re using Pinterest for business, you should be pinning things that your target audience likes to see, commenting on their pins, and trying to build a community. It takes a much longer time to build a community on Pinterest and many, many hours of dedicated strategy on your part, but it can pay off, if you stick with it. Goals to track would most likely be original pins coming from your website OR the number of repins certain pins you create get. (Think blog posts)

Google Plus:

The goal on Google Plus is to build connections. You want to connect with people in your target audience and ultimately, have them share your posts. This tells Google you are worthy of a better place in their search results for your industry. It really is kind of that easy with this platform. The hard part is finding enough people that actually participate on it.

How to Use Social Media for Business with a Business account

Using social media for business is much easier with a business account because now you have access to all the analytics given to you by each platform, and its much easier to track your metrics. The biggest thing about using social media for business is just that you make sure you are consistent with whatever you are doing!

The goals will be the same as I outlined above, but measuring it all will be much, MUCH easier. I definitely encourage everyone to use business accounts for that purpose! Well, I hope I taught you a little bit about how to use social media for business, and if you ever need some help or think you need someone to manage your accounts, feel free to contact us!

 

Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Social Media 101: What Platform is Your Target Audience Using?

Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do. This is why I am writing the Social Media 101 series. This series will take an in depth look at social media, what it is and how to use it effectively for business.

Social Media 101: Where is Your Target Market?Social Media 101: Your Target Market

One of the best pieces of knowledge you will need for a successful social media campaign is where your target market is “living”. In my previous article in this series, Social Media 101: Goals, I told you to write out a few goals you would like to accomplish for your strategy. In this article, we will be finding out where your target audience “lives” so we can find out where our time is best spent.

Continue reading

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your BusinessWelcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media tips article is here: 50 Tweetable Social Media Tips for You and Your Business.

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 😉

Social Media Tips for Twitter

1. This first tip originated with my friend @Carol_Stephen: Create a “tweet library”. A document of pre-made and researched tweets. (And keep it up to date) <-Click to tweet this.
2. Look for active accounts to follow. Check out your own followers’ followers for engaging, active users to connect with.<-Click to tweet this.
3. Be sure to create a header image for your profile with the correct dimensions: 1252 x 626px is best. <-Click to tweet this.
4. Be sure to add your website to your twitter profile. Make it as easy as possible for people to find out more about you!<-Click to tweet this.
5. Instead of a logo, use a photo with your logo on it. People like to connect with faces, not logos.<-Click to tweet this.
6. Spend at least 5 minutes each day looking at your stream. Retweet items that are relevant to your audience.<-Click to tweet this.
7. Be sure your audience is on Twitter. In 2013, the fastest growing demographic was 55–64 year age group.<-Click to tweet this.
8. Tweets now are 5X as likely to get engagement when they include an image. [Link]<-Click to tweet this.
9. Make sure you include tweets as pic.twitter uploads, or they won’t show up in previews on the timeline.<-Click to tweet this.
10. Avoid shortening your words. It’s truly off-putting to many followers. Ths dsnt lk gd 2 U, does it?<-Click to tweet this.

Social Media Tips for LinkedIn

11. Update your own status 3 times a day with useful information.<-Click to tweet this.
12. Create an eye-catching title to create more interest and help SEO via @pamannmarketing <-Click to tweet this.
13. Search for and research groups to join. You don’t want to join a bunch of dead or self promotional groups. <-Click to tweet this.
14. Join groups that your target audience will be interested in, not what YOU’RE necessarily interested in. <-Click to tweet this.
15.Join groups and participate. Engage with others’ posts that you find value in. <-Click to tweet this.
16. Ask and answer questions to prove that you are knowledgeable and interacting. <-Click to tweet this.
17. Network in real life, and move those into a LinkedIn connection. <-Click to tweet this.
18. Include a genuine message with your connection requests. Erase the pre made statement. Be authentic. <-Click to tweet this.
19. Login EVERY DAY. <-Click to tweet this.
20. Above ALL else; be professional. Do not have a shirtless picture as an avatar or post about poop. H/T @DIYAdventurer <-Click to tweet this.

Social Media Tips for Pinterest

21. Pin Vine videos of short step by steps and link to your blog post with full instructions.<-Click to tweet this.
22. Create your own place pin map of a tour of your area ending at your place of business.<-Click to tweet this.
23. ALWAYS include a description on your pins.<-Click to tweet this.
24. ALWAYS make sure your pins and repins click through.<-Click to tweet this.
25. When you create a new board, be sure it has at least 5 pins in it so it looks full on your page.<-Click to tweet this.
26. Leave comments on pins that you enjoy or find relevant to your industry.<-Click to tweet this.
27. Verify your website.<-Click to tweet this.
28. Don’t upload a new pin. It can be misleading if you link to a page where that image doesnt exist.<-Click to tweet this.
29. Don’t pin 2,000 times at once. A friend called this “Machine gunning the feed”. People don’t generally like it.<-Click to tweet this.
30. If you can create and pin new content from your blog often, DO IT. Its better than a repin.<-Click to tweet this.

Social Media Tips for Google Plus

31. Search for people to add to your circles based on their interaction. If they don’t talk to anyone, why bother?<-Click to tweet this.
32. Do NOT share posts with your circles, unless you know they appreciate the notification AND email. (Read: they’ve asked to be notified. ) <-Click to tweet this.
33. Create a “blog notification” circle just for people that want the alert of a new post. <-Click to tweet this.
34. Use a strong call to action on your posts to encourage people to click through your links.<-Click to tweet this.
35. Use plus mentions when appropriate and applicable.<-Click to tweet this.
36. Via Wade Harmon, Google plussers love to “pin to read later”. Add a link to your pin!<-Click to tweet this.
37. Also via Wade Harmon, use a 600x900px image for your post!<-Click to tweet this.
38. Don’t be afraid to post whenever you want, just pay attention to when you get the most interaction to save for important posts. <-Click to tweet this.
39. There is lots of data through Google Analytics to view your metrics and measure success. Use it!<-Click to tweet this.
40. Like with all platforms, interact with people responding to you!<-Click to tweet this.

Social Media Tips for Instagram

41. Share “behind the scenes” photos. People love to feel “included”.<-Click to tweet this.
42. Take “silly staff” photos. Have some fun! <-Click to tweet this.
43. Add photos of little-known ways your product can help people.<-Click to tweet this.
44. Show pictures of your company volunteering or being philanthropic/giving or helping people.<-Click to tweet this.
45. Support your city. Take great pictures of the area surrounding you.<-Click to tweet this.
46. Use instagram videos for short how-tos or recipes.<-Click to tweet this.
47. Use videos for quick tips.<-Click to tweet this.
48. Use videos for recruiting.<-Click to tweet this.
49. Use videos for highlighting employees’ accomplishments.<-Click to tweet this.
50. Use videos to show DIY projects featuring your product.<-Click to tweet this.

Pin this image as quick reference!
Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business