Tweet Archive: Marketing on Twitter in Less Time!

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more organized. How can we do that? Let’s take a look.

What is a Tweet Archive and What Does it Do?

A tweet archive is also called a Twitter Library or Tweet Library, if you’ve heard of that phrase. It’s essentially pre-made tweets in a list or file that you can copy and paste into Twitter without having to type it all out. These can especially come in handy if you want to re-use tweets you’ve used before, if you participate in Twitter trends such as #FF or #FollowFriday, or if you just like to give a shout out to the same people a lot. Whatever you use it for, it can definitely save you time while still allowing you to create your own tweets versus retweeting someone else’s.

Using a Tweet Archive to Save Time

Imagine you have tips that you like to tweet out at various times on various days. They come in handy because people always like to read them and you get a decent amount of engagement (retweets, favorites, and comments) from them. You have them memorized and so you tediously type them out randomly throughout your week.. but what if you had a list of those tips handy and ready to copy and paste? Even better, what if you had the ability to have those tweets go out at specific times, knowing you get more attention and engagement during those days and times? You certainly can and that’s just what a tweet archive can do for you.

Let me explain.

With a mixture of social media tools, your smarts, and some great content, you can create a scenario where the tweets are going out at just the right times and you can respond to engagement in real time without having to sit at your computer for minutes or hours at a time. After an initial time investment and some small amounts of maintenance, you can use a tweet archive to fill your Twitter feed with great, “evergreen” or timeless content that will earn engagement and help you build your account.

How Do I Use a Tweet Archive?

First things first, you’ll need to create a tweet archive to use. This is probably the most time intensive step, but also part of the most fun (aside from answering the people that retweet and talk to you on Twitter!). Think of your industry and the types of content you’ll want to fill your tweet archive (or Twitter library, or tweet library) up with. You’ll need to go out on the internet and search for the content you want to share, or else start typing up the tips you want to use on your Twitter feed. Right now, just use a text file or word document to collect the tweets you plan to use and in our next article, Starting a Tweet Archive, I’ll cover how to put them to good use!

What I do to make it easy, is to put these in a format like this:

As you can see, these are easy, pre-made tweets ready to use. While typing out yours, be sure you check how many characters are in your tweet! It would be really disappointing to find that half of your tweet archive is useless or needs modification when it’s time to use them!

In the next few articles, I am going to cover just how to setup your tweet archive and what social media tools you will be using in order to get these tweets into action so you can be sure that your Twitter marketing campaign will be that much more successful, organized, and easy to manage!

Scheduled Facebook Posts: How to Edit a Scheduled Post in 7 Simple Steps

So you know how make scheduled Facebook posts. Maybe you’ve used them before, and you are beginning to use them more often, but you need to change one or two. Facebook recently enabled the option for “editing” a scheduled post, but as far as it goes for me, it didn’t work at first. I noticed they took the option away for a limited period, and when it came back, it did work. (Yay!)

Before we get into how to edit your scheduled Facebook posts, let’s cover why we would use scheduled Facebook posts to begin with. Many people don’t agree with social media automation, so scheduling posts is almost like committing a cardinal sin, and at one point, I might have been one of those people, but as my business has grown, and I have more than one client, I can see the positive side of automation. It enables you to schedule a few posts throughout the day, and check in during time when work isn’t as heavy. This is still genuine interaction, and as long as you are engaging with your audience and their responses, I don’t see any problems with doing this.

I do have a few rules for scheduled Facebook posts and since we’re on the topic, I wanted to share them with you, before we get to how to edit them, after we’ve created them.

My Rules for Scheduled Facebook Posts

  1. I don’t post more than 2-3 times a day on Facebook. I will schedule these once a week if I can. It takes some time, but allows me to focus on the engagement later.
  2. Check in 2-3 times a day on those posts. I will check on my scheduled Facebook posts in the morning, early afternoon and then again at the end of my day to make sure I can respond to any comments and to thank anyone who shared.
  3. Be consistently available. Don’t create scheduled Facebook posts (or any social media posts) if you aren’t going to be around all day or you’ll be going on vacation. If you can’t interact with your audience, and you can’t be social, I don’t recommend posting. Hopefully you can pass that task on to someone you trust, or hire a social media marketer to take care of it for you.

So now that you understand a few simple common sense rules for your scheduled Facebook posts, I encourage you to try it out for your social media or Facebook strategy. And don’t be alarmed. It may or may not work for you. Everyone is different, every page, business, and audience are too. Just don’t be afraid to test a new idea. Now on to the good stuff! 😉

If you’ve read my post 7 Easy Steps: How to Delete a Scheduled Post on Facebook, than you already know how to view your scheduled Facebook posts and you’re set. But for posterity’s sake, I’ll cover it again here.

How to Edit Scheduled Facebook Posts

  1. When logged in, Click the gear next to your name.
  2. Choose the page you need.
  3. From the Admin Panel, you can do either 1) Click “Posts” on the left-hand side of the panel, then click on “Activity Log” or 2) Click on the “Edit Page” button, and click “Use Activity Log”.Scheduled Facebook Post: How to Edit a Scheduled Post in 7 Simple Steps
  4. Once you are in the activity log, you’ll be able to scroll through the currently scheduled Facebook posts for that page.
  5. Find the post you wish to change.
  6. Hover close to the top right hand corner of this post and click the arrow that shows up and click “Edit”.Scheduled Facebook Posts: How to Edit a Scheduled Post in 7 Simple Steps
  7. Now Facebook gives you an open box to edit the text for your post!

Now, there is only one real problem when you are attempting to edit images that you have saved as scheduled Facebook posts; you can’t edit the image at all. You cannot change the image to another one. This is unfortunate.

For scheduled Facebook posts where you have an image as a part of your content, you will simply need to continue to do what we did before and delete the post and recreate it. (Sigh.) Maybe they’ll change this soon and I’ll be posting about “how to edit your scheduled Facebook posts with images!”

So, there you have it. Now you know the secret! 😉 Do you have any social media questions? Reach out to me on Twitter @R3SocialMedia!