Your Customers Don’t Care About Your Clout.. err.. Klout

twitterIf you’re on Twitter, or you’ve been managing social media accounts for any length of time, you might have heard of Klout. Klout is a social media measuring tool that, when it first came out, was used by many as a legitimate way to measure how influential someone was on Twitter. As time went on, Klout was used a little less and a little less. Now it is still used by many, but I just don’t put much stock into it anymore, especially after what I’ve been seeing on Twitter more and more from people whom are supposedly influential, according to this Klout tool.

Social Media Basics; Being REAL

One of the most important social media basics advice I can give anyone choosing to use Twitter as a part of their social media marketing campaigns is to be real! Be yourself. If all you do is automate all of your tweets and you never actively engage on the platform with anyone, all you are is a robot and your twitter feed is ultimately useless to your followers. If you are a news aggregate, okay, but if you aren’t why are you trying to be one?

It’s great to use your Twitter feed to post about the latest news in your industry or to post about interesting facts and articles relating to your line of work, but be sure you are trying to talk to your customers or even your vendors. Getting some conversations going will work a lot faster in earning you an online reputation than simply automating an RSS feed to your Twitter. It doesn’t work.

Social Media and Clout.. err.. Kloutklout

Clout is defined by Merriam-Webster as “the power to influence or control situations”, in our case, social media. Like I said, when Klout first came out, it measured, essentially, how successful someone was on Twitter. It assigned a number, 1-100, to each account based on its own algorithm. As time has passed, Klout began measuring more than just Twitter, but as far as I’ve ever seen, most people only really pay attention to their Klout “score” on Twitter (I could be wrong).

However, as with most measurements, this “score” can be gamed.

Don’t Rely on Your Klout

Although I used to actually rely on a “good” Klout score to figure out who was a safe Twitter follow, I simply can’t do that anymore, and I’ll let you know why; people are gaming that system. (No surprise).

Here’s what I’ve been noticing for a long time now; people are simply retweeting ANYTHING where their Twitter handle is mentioned. If you say “Hi @SoandSo! How was lunch at that new place?”, @SoandSo would retweet it, or share it with their followers. By doing this, they are actually able to raise their Klout score because it is effectively using your handle again, like they are talking to you/someone and sharing something you shared first. It might seem obvious, but this is NOT engagement.

So, What Now?

If you really want to earn influence on Twitter, or any platform, here’s the first thing you need to know as a part of social media basics: you need to TALK to people and talk about your interests. If you were relying on Klout score to determine who to follow online, let me suggest you simply take a real look at the account you are looking to follow or unfollow. It takes some time, but by and large, it is the most sure-fire way to figure out if someone is really a robot, or a real person, worth talking to!

Need some help? Let me know! R3 Social Media would love to help you.

Social Media Tips on Video: Twitter Tip 4


[Transcript]

“Hi! It’s Roxanne from R3 Social Media again with another quick Twitter Tip. When you’re editing your profile, be sure your header image is in the correct dimensions. Those dimensions are 1252 pixels by 626 pixels. The header image is the image located behind the avatar on your profile. And don’t be afraid to be interesting and creative.”

NOTE! Twitter recently rolled out new profiles, which changes the “header” image dimensions. For the NEW profiles, you want the Twitter header image to be 1500 pixels by 500 pixels.

If you’re looking for social media tips like this, you can find more on my YouTube channel and I encourage you to subscribe to get the newest tips as they come out! My goal is to help you save time by teaching you simple and easy social media tips as well as offering affordable social media services to your small businesses and/or organizations!

For even more social media tips like these, find me on your favorite social media network! Also, if you would like to be added to my blog notification circle on Google Plus just be sure to let me know to add you!

Social Media 101: What Platform is Your Target Audience Using?

Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do. This is why I am writing the Social Media 101 series. This series will take an in depth look at social media, what it is and how to use it effectively for business.

Social Media 101: Where is Your Target Market?Social Media 101: Your Target Market

One of the best pieces of knowledge you will need for a successful social media campaign is where your target market is “living”. In my previous article in this series, Social Media 101: Goals, I told you to write out a few goals you would like to accomplish for your strategy. In this article, we will be finding out where your target audience “lives” so we can find out where our time is best spent.

Continue reading

Social Media Tips on Video: Twitter Tip #2

[Transcript]

“Hi, it’s Roxanne from R3 Social Media with another quick Twitter Tip.

Make sure your put your website in your “about” area. Make it as easy as possible for your potential clients to find you, or else they’ll find someone else.”

I want to start sharing these social media tips once a week. You can find them on my YouTube channel and I encourage you to subscribe there for future tips! My goal for my business is to help you save time by teaching you simple and easy social media tips as well as offering social media services, so let me know if there is anything I can help you with!

And don’t forget you can follow me on all of the social media channels for more tips like these, including being added to my blog notification circle on Google Plus (just be sure to let me know to add you)!

 

Social Media 101: Goals

Social Media 101: Goals
Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do. This is why I am writing the Social Media 101 series. This series will take an in depth look at social media, what it is and how to use it effectively for business.

Social Media 101: Goals

I’ve talked about having goals on social media before but it really is social media 101. The very first thing you need before you even have an account is a goal.

Continue reading

Social Media Tips on Video: Twitter Tip #1

[Transcript]

“Hi, it’s Roxanne with R3 Social Media’s quick Twitter Tip of the day.

Use a Tweet Library; a document full of pre-made and researched tweets you can use throughout the week. Just be sure you swap them out for fresh content ever so often.”

It is my hope to begin sharing these social media tips once a week here and on my YouTube channel for you to enjoy. My goal for this blog and my business is to help you save time by teaching you simple and easy social media tips as well as offering social media services.

If you enjoy my social media tips, you can follow me on all of the social media channels for more, including being added to my blog notification circle on Google Plus (just let me know to add you)!

 

Social Media Tips and Tricks: R3 Social Media’s Top 10 Blog Posts

I share a lot of social media tips and tricks on this blog and as I was looking over my blog stats, I saw that I had certain articles that constantly get traffic. With that in mind, I wanted to share those with you all in one place, in case you’ve never seen them, or might be interested. 😉

1. How to Create a Hashtag

How To Create a Hashtag

In this post, I’m going to explain what “stealing a hashtag” is and why you really should do your homework before using a hashtag for your own purposes. <-Click to Tweet! [Read More]

2. What happens when you “Like” a Facebook Page

What Happens When You "Like" a Facebook Page
I get a lot of questions about social media and sometimes, they’re pretty interesting. Like this one, “If I like a page on Facebook, will they see my posts?” or “Can that page see my newsfeed?” [Read More]

3. How to Do Your Own Social Media Audit: Social Media Audit Explained

Social Media Audit - image by Al Muya

When you don’t have a solid strategy, it’s nearly impossible to actually gain any traction on any of the social networks, let alone do well on them. So what’s a business owner to do? [Read More]

4. 7 Easy Steps: How to Delete a Scheduled Facebook Post

Delete a Scheduled Post on Facebook

You hit the “schedule” button after typing your post and including the link and proper hashtags, and you see it. Oh, no! You used the wrong link! Or you’ve misspelled the event name (Or the guest’s name, or you’ve missed a comma or a word, etc.)! What can you do? [Read More]

5. Facebook Pages “Liking” Strategy

Facebook Pages Liking Strategy

There have been quite a few times when I have had to hide posts in my newsfeed because they are frankly items I don’t care about. They aren’t interesting to me, which led me to think “If I hate these types of posts, what am I doing to MY fans?” [Read More]

6. Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 tweetable social media tips for you to use and share! Just click the “Click to Tweet” text on the end of the tip you like, and voila! Have fun tweeting! [Read More]

7. 3 Twitter Secrets

3 Twitter Secrets

If you’re still learning Twitter, or even if you’re a seasoned user, these are great tips for anyone! [Read More]

8. Scheduling on Facebook: Changing a Scheduled Post

Scheduling on Facebook: Changing a Scheduled Post

Facebook has given us the ability to schedule posts, which can really help if you need something posted at certain times, and won’t be available. But what if you schedule something and there is a mistake, or the time or date needs to change? [Read More]

9. Using Hashtags on Facebook

using hashtags on facebook

It seems no one likes hashtags on Facebook. I mean no one. And if you’ve read anything recently, than you know recent studies have shown that using hashtags on Facebook may actually prevent your post from getting anywhere. But as with all changes, there are growing pains, and I truly believe that given enough time and enough brands and people embracing hashtags on Facebook, that they could be pretty great. [Read More]

10. Social Media Strategy: 3 Keys to Success

social media strategy: 3 keys to success

Everyone wants to know how to build a social media strategy. I get asked quite often about how to create a strategy and what you need to include in one. The truth of it is this: there is no one set way to do it. Of course, I have my way of doing it for my clients, but the next marketer might use a completely different system. They both might work, but they take different paths to get to similar destinations. [Read More]

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media Tips: 50 More Tweetable Social Media Tips for You and Your BusinessWelcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media tips article is here: 50 Tweetable Social Media Tips for You and Your Business.

Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you like, and ta-da! Have fun tweeting! Oh, and you can find me tweeting these and other social media tips @R3SocialMedia 😉

Social Media Tips for Twitter

1. This first tip originated with my friend @Carol_Stephen: Create a “tweet library”. A document of pre-made and researched tweets. (And keep it up to date) <-Click to tweet this.
2. Look for active accounts to follow. Check out your own followers’ followers for engaging, active users to connect with.<-Click to tweet this.
3. Be sure to create a header image for your profile with the correct dimensions: 1252 x 626px is best. <-Click to tweet this.
4. Be sure to add your website to your twitter profile. Make it as easy as possible for people to find out more about you!<-Click to tweet this.
5. Instead of a logo, use a photo with your logo on it. People like to connect with faces, not logos.<-Click to tweet this.
6. Spend at least 5 minutes each day looking at your stream. Retweet items that are relevant to your audience.<-Click to tweet this.
7. Be sure your audience is on Twitter. In 2013, the fastest growing demographic was 55–64 year age group.<-Click to tweet this.
8. Tweets now are 5X as likely to get engagement when they include an image. [Link]<-Click to tweet this.
9. Make sure you include tweets as pic.twitter uploads, or they won’t show up in previews on the timeline.<-Click to tweet this.
10. Avoid shortening your words. It’s truly off-putting to many followers. Ths dsnt lk gd 2 U, does it?<-Click to tweet this.

Social Media Tips for LinkedIn

11. Update your own status 3 times a day with useful information.<-Click to tweet this.
12. Create an eye-catching title to create more interest and help SEO via @pamannmarketing <-Click to tweet this.
13. Search for and research groups to join. You don’t want to join a bunch of dead or self promotional groups. <-Click to tweet this.
14. Join groups that your target audience will be interested in, not what YOU’RE necessarily interested in. <-Click to tweet this.
15.Join groups and participate. Engage with others’ posts that you find value in. <-Click to tweet this.
16. Ask and answer questions to prove that you are knowledgeable and interacting. <-Click to tweet this.
17. Network in real life, and move those into a LinkedIn connection. <-Click to tweet this.
18. Include a genuine message with your connection requests. Erase the pre made statement. Be authentic. <-Click to tweet this.
19. Login EVERY DAY. <-Click to tweet this.
20. Above ALL else; be professional. Do not have a shirtless picture as an avatar or post about poop. H/T @DIYAdventurer <-Click to tweet this.

Social Media Tips for Pinterest

21. Pin Vine videos of short step by steps and link to your blog post with full instructions.<-Click to tweet this.
22. Create your own place pin map of a tour of your area ending at your place of business.<-Click to tweet this.
23. ALWAYS include a description on your pins.<-Click to tweet this.
24. ALWAYS make sure your pins and repins click through.<-Click to tweet this.
25. When you create a new board, be sure it has at least 5 pins in it so it looks full on your page.<-Click to tweet this.
26. Leave comments on pins that you enjoy or find relevant to your industry.<-Click to tweet this.
27. Verify your website.<-Click to tweet this.
28. Don’t upload a new pin. It can be misleading if you link to a page where that image doesnt exist.<-Click to tweet this.
29. Don’t pin 2,000 times at once. A friend called this “Machine gunning the feed”. People don’t generally like it.<-Click to tweet this.
30. If you can create and pin new content from your blog often, DO IT. Its better than a repin.<-Click to tweet this.

Social Media Tips for Google Plus

31. Search for people to add to your circles based on their interaction. If they don’t talk to anyone, why bother?<-Click to tweet this.
32. Do NOT share posts with your circles, unless you know they appreciate the notification AND email. (Read: they’ve asked to be notified. ) <-Click to tweet this.
33. Create a “blog notification” circle just for people that want the alert of a new post. <-Click to tweet this.
34. Use a strong call to action on your posts to encourage people to click through your links.<-Click to tweet this.
35. Use plus mentions when appropriate and applicable.<-Click to tweet this.
36. Via Wade Harmon, Google plussers love to “pin to read later”. Add a link to your pin!<-Click to tweet this.
37. Also via Wade Harmon, use a 600x900px image for your post!<-Click to tweet this.
38. Don’t be afraid to post whenever you want, just pay attention to when you get the most interaction to save for important posts. <-Click to tweet this.
39. There is lots of data through Google Analytics to view your metrics and measure success. Use it!<-Click to tweet this.
40. Like with all platforms, interact with people responding to you!<-Click to tweet this.

Social Media Tips for Instagram

41. Share “behind the scenes” photos. People love to feel “included”.<-Click to tweet this.
42. Take “silly staff” photos. Have some fun! <-Click to tweet this.
43. Add photos of little-known ways your product can help people.<-Click to tweet this.
44. Show pictures of your company volunteering or being philanthropic/giving or helping people.<-Click to tweet this.
45. Support your city. Take great pictures of the area surrounding you.<-Click to tweet this.
46. Use instagram videos for short how-tos or recipes.<-Click to tweet this.
47. Use videos for quick tips.<-Click to tweet this.
48. Use videos for recruiting.<-Click to tweet this.
49. Use videos for highlighting employees’ accomplishments.<-Click to tweet this.
50. Use videos to show DIY projects featuring your product.<-Click to tweet this.

Pin this image as quick reference!
Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business

Social Media for Events: Helping Out with #SMTulsa and #CoUFest

Social Media for Events: Helping Out with #SMTulsa and #CoUFest

Downtown Tulsa, all lit up.

I live in a great city. Tulsa is a great place with a small town sort of feel to it. You can go to the grocery store and talk to the person behind you without a second thought. People still hold the door open for you when you leave the bank. Tulsa is also named the most affordable place to live in the USA and the number one best city for young entrepreneurs. We have amazing art deco architecture and a brand new, booming downtown district. So when I joined #SMTulsa, I was pretty excited about the possibilities; of the new people I could meet. When I was invited to be a part of the Center of the Universe Festival (#CoUFest) Social Media Dream Team last year, I was ecstatic to be able to do some social media for events like this one!

It was fun to be able to be a part of that experience and help with the social media. We worked with a team of photographers that provided us with some really great pictures that really captured the event. Our team went around the whole festival taking pictures and asking questions. Some social media for events keep their teams all holed up in a building. We weren’t held aloft in some corporate office. We got to see the bands and talk to the fans. The founder of #SMTulsa and our leader, Cheryl said “We created more content in two days than most people create in the whole year!”

Social media for events is a big job but it can be a LOT of fun, so getting the chance to help out with the Social Media Tulsa Social Business Conference this year made me pretty happy, too. The group of people that I get to work with really know what they’re doing and it’s fun to be immersed in something I have so much fun doing (social media for events 😉 )! And the social media event marketing for the  #SMTulsa Conference has been a challenge, but it’s nothing we can’t handle. In fact, we just gave away free registration yesterday and tomorrow is the conference where we get to giveaway even more awesome stuff! But I digress. I wanted to share some of my tips for social media for events in this post, so let me get to it!

Social Media for Events: 7 Marketing Tips

Social media for events isn’t terribly difficult, as long as you have a plan. So you know you’re going to have a conference next year? Make sure you start planning now! You don’t need to have your whole team ready to go, you don’t really need to meet with anyone yet, but start your outline. These tips for social media for events will help you create an outline and make your social media successful!

  1. Social media for events relies on where you audience is, so be sure you’re paying attention to where your audience “lives”. This may change over time, but be sure you are paying attention to where you get the most interaction with your social media. You’ll focus on these platforms during the event.
  2. Don’t ignore your social media. If you only post and participate during your event, you’ll lose some of your audience. You need to keep them interested all year long. Social media for events isn’t really just a one time thing (see tip 5).
  3. Social media for events can get complicated; remember to KISS (keep it simple, silly!) Social media for events can get complicated, if you let it. Be sure to delegate if you need to, have some ideas, hand it over to someone else so they can run with it.
  4. Make it FUN. Social media was created to create connections. Many people use it just for FUN, so if your posts are boring, you’ll lose your audience. Contests can help with this, but be sure to follow the rules on the platform you use!
  5. Create CONTENT, CONTENT, CONTENT! You can take advantage of this year’s social media by creating enough content to last you ALL YEAR. This way you can show everyone how fun the event is, and how fun it will be again.
  6. Have a Strategy. Social media for events is just like your regular social media for marketing. You want to have a goal in mind (driving traffic, spreading the word, gaining attendance, etc) and a way you plan to reach that goal.
  7. Don’t be afraid to run with it. Social media for events can have it’s own “life”, especially if your audience “takes it over”. This can be a fantastic experience, so don’t try to stop it. Just try to direct it a little by providing the content you want to share and replying to your audience.
  8. BONUS: ENGAGE, ENGAGE, ENGAGE! One of the biggest mistakes I see with the  social media for events I’ve attended is no one is interacting with the people attempting to engage with the brand. Don’t just post; converse!

That last tip is pretty important and at #SMTulsa, we will be engaging! Hopefully you consider joining us there and if you do, find me! ..Or there is always next year, too. 😉