In my post, #NoAutoDMs, I talked about how social media should not be *completely* automated.
*GASP!* Automated?! Yes, I said automated. Some people and some business professionals in my field have decided that automation is completely and utterly bad. Its wrong! Well, in my experiences, automating certain things, and NOT, by any means, everything can help keep your accounts updated, and interesting, while allowing you to get some other work done.
So, let me give an example of how automation can be done WRONG. We have seen accounts or users that cross-post their Twitter updates to their Facebook walls. Admit it. We all know someone who has done it. We have to hide those updates because as everyone on Facebook knows, that many messages on Facebook is all-consuming of your feed. You don’t like it. I don’t like it. No one does.
We’ve also seen people whose updates come across to every platform whether its Facebook, Linked In, or Twitter. No matter what they post, it posts to every single account they have, so you end up seeing the same thing 3 (or more!) different times! Every time! Yikes!
Yet another example would be using an automated website to post updates, and never actively engaging the audience personally. So, everything posted is a blog article.
These are exactly how automation can be handled incorrectly. If you are one of the people that do this, you might want to take a step back and think about how its really helping, or hurting, you.
If you feel like you need to use automation, that’s fine! Go for it! But there is a right way to do it, and as you can tell from the previous examples, a wrong way. Personally, I use a service called dlvr.it. I give it the feed for the blog, and tell it to send updates from the blog out to Facebook and Twitter. It only sends the information out once, and it is only repeated if I physically log into each account and repeat it, personally. By personally logging into each account, you can also make replies to others who have either commented about your post, or re-shared your post on their accounts. And we all know we love to have our content shared!
Other times, I have automated messages to pop up throughout the day, to keep the timeline updated, or to re-share an important post at a different time, when I may not be available.
I know of others that automate most of their updates by telling a service like dlvr.it to share updates from lots and lots of different, possibly favorite blogs. I have done this as well, and I have found that it works *if* you are actively engaging on and off throughout your day, to thank people who have re-shared your posts or made comments.
So, automation isn’t all that bad, but you have to know how to leverage it to work for you and not against you. As the saying goes, everything in moderation!
Thanks for reading,